Core Points - The 34th China Chef Festival and the 2025 China Culinary and Catering Expo were held in Suzhou, showcasing the integration of culinary culture and health concepts [1] - Xue Tian Salt Industry emphasized "technology, health, and heritage" at their exhibition, presenting a range of salt products including ecological well salt and low-sodium seaweed iodized salt [1] - The event marked the launch of the "Reduce Salt Without Reducing Flavor" initiative, promoting a consensus in the catering industry on salt reduction and scientific salt usage [1] Company Initiatives - Xue Tian Salt Industry introduced product packages aimed at reducing salt intake, tailored for different seasons, demographics, and scenarios, providing scientific salt solutions for households and the food industry [1] - The company collaborated with renowned chefs from the eight major Chinese cuisines to promote the "Reduce Salt Action," highlighting the importance of health in culinary practices [1] - The chairman of Hunan Salt Industry Group and Xue Tian Salt Industry, Ma Tianyi, stated that the initiative is a response to national health needs, emphasizing the broader value of Chinese brands beyond market share [1]

Core Viewpoint - The salt industry is undergoing a transformation towards high-quality development, emphasizing innovation and health, as highlighted by the initiatives from major salt companies in China [1][2]. Group 1: Industry Initiatives - Thirteen salt industry groups, including China Salt Group and Hunan Salt Industry Group, launched the "Abandon Involution, Compete and Win Together" initiative to promote high-quality development in the industry [1]. - The "Reduce Salt Without Reducing Flavor, Protecting Healthy Chinese Taste" initiative will be launched at the 34th Chinese Chef Festival, promoting low-sodium products and integrating the concept of reduced salt into dining experiences [2]. Group 2: Product Development and Innovation - Snow Tian Salt Industry has developed a functional product matrix, including 99.7% pure ecological well salt and low-sodium seaweed iodized salt, supported by a scientific innovation system [1]. - The company is focusing on creating refined innovative products targeting specific demographics, such as youth and middle-aged individuals with hypertension, reflecting the industry's shift from merely ensuring food security to promoting health [2]. Group 3: Health Awareness and Industry Collaboration - The "Xinhua·China Salt Reduction Health Index Report (2025)" indicates a continuous improvement in China's salt reduction health index, reaching 78.37 points, with a year-on-year increase of 1.39 points, showing a positive trend in public awareness and behavior regarding salt reduction [2]. - Industry representatives emphasized the importance of collaboration through standard building and technology sharing to enhance the development ecosystem and strengthen the Chinese brand [2].

Core Viewpoint - The 2025 "Lin Dan Cup" Badminton Open in Chenzhou serves as a significant platform for promoting health and wellness, with Xue Tian Salt Industry participating as the official partner to advocate for a healthy lifestyle and the concept of "reducing salt without compromising taste" [1][5]. Group 1: Event Overview - The "Lin Dan Cup" attracts over a thousand participants from 14 countries and regions, enhancing the international visibility of Chenzhou as a vibrant sports city [1][5]. - The event has become a core engine for promoting the city globally, with notable athletes like Zhao Junpeng and Jin Hena participating [1][5]. Group 2: Brand Engagement - Xue Tian Salt Industry utilizes various promotional strategies, including customized high-purity salt products for athletes and interactive activities to promote healthy living [3][4]. - The company showcases a range of health-oriented salt products, emphasizing the importance of quality and health in dietary choices [3][4]. Group 3: Strategic Initiatives - The company aligns with the "reduce oil and salt" strategy advocated by the Hunan provincial government, focusing on innovative techniques to maintain flavor while reducing salt content [4][5]. - Xue Tian Salt Industry's commitment to quality is supported by a robust traceability system and certifications, including the "National Green Factory" and the first "Ecological Well Salt" certificate in the country [4][5]. Group 4: Health Advocacy - Participation in the "Lin Dan Cup" reinforces Xue Tian's brand message of "less salt, better salt," effectively linking the brand with scientific health practices [5][6]. - The event serves as a powerful platform for the brand to connect with millions of health-conscious individuals, enhancing brand recognition and emotional resonance with the audience [5][6].