Core Viewpoint - The Hannover International Agricultural Machinery Exhibition showcases the growing presence of Chinese agricultural machinery companies, particularly Zoomlion, which is focusing on high-end, international, and new energy development paths in the agricultural machinery sector [1][9]. Group 1: Product Showcase and Market Positioning - Zoomlion presented four new energy agricultural machines and various tools, attracting significant attention from global farmers and industry professionals [1]. - The company is targeting the high-end market segment of 160 to 350 horsepower with its hybrid power main engines, a segment traditionally dominated by international agricultural machinery giants [2]. - The choice of hybrid technology over pure electric solutions is driven by the operational characteristics of large-scale agriculture, where machines often operate at full capacity for extended hours [4]. Group 2: Technological Advancements and Efficiency - The hybrid technology implemented by Zoomlion achieves an overall fuel savings of approximately 20%, benefiting from the synergy between electric motors and engines, precise energy supply, and improved transmission efficiency [4]. - The integration of electrification and intelligent systems is seen as a foundation for advancing smart agriculture, with the company developing a dual value chain focusing on both agricultural machinery and smart agricultural solutions [5]. Group 3: Internationalization and Strategic Acquisitions - Zoomlion's agricultural machinery business builds on its extensive experience in engineering machinery, allowing for the sharing of key technologies across different sectors [6]. - The acquisition of the German brand RABE is a significant step in Zoomlion's internationalization strategy, enhancing its capabilities in soil working machinery while incorporating smart control technologies [6][7]. - The company aims to establish RABE's factory as its European operational center, enhancing service response and local assembly capabilities [7]. Group 4: Challenges and Market Dynamics - Despite the successful exhibition, Zoomlion acknowledges the challenges in globalizing its agricultural machinery business, including discrepancies in standards and user perceptions of new technologies in Europe [9][10]. - The company is leveraging its established marketing and service networks from its engineering machinery sector to build localized teams for better market penetration [10]. - Looking ahead, Zoomlion envisions a future where agricultural processes become more mechanized, intelligent, and industrialized, presenting both challenges and opportunities in the global agricultural transformation [10].

Revenue and Profitability - In the first half of 2025, the company achieved a revenue of 24.855 billion CNY, a year-on-year increase of 1.30% [1] - The net profit attributable to shareholders was 2.765 billion CNY, reflecting a year-on-year growth of 20.84% [1] - The net profit margin improved to 11.12%, an increase of 1.80 percentage points year-on-year [1] - The non-recurring net profit reached 1.925 billion CNY, up 30.08% year-on-year, with a significant second-quarter increase of 50% [1] - Operating cash flow net amount was 1.752 billion CNY, showing a substantial year-on-year growth of 112.46% [1] Global Market Strategy - The company has shifted focus towards global markets, with overseas revenue reaching 13.815 billion CNY, a year-on-year increase of approximately 15%, accounting for 55.58% of total revenue [2] - The overseas market has shown significant growth, particularly in Africa with an increase of over 179% [7] - The company is implementing a "globalization, diversification, and digitalization" strategy to enhance its market presence [1] Agricultural Machinery Development - The company is restructuring its agricultural machinery strategy, focusing on high-end, international, and new energy products [2] - In the first half of 2025, the company maintained a leading market share in domestic wheat machinery and achieved growth in tractor and rice machinery product lines [3] - The company is advancing electric and hybrid technology in agricultural machinery, with a focus on hybrid technology due to its suitability for rural environments [4] Overseas Expansion Plans - The company is committed to a localized global development strategy, enhancing its overseas sales and service networks [5][6] - Plans include expanding the number of secondary service points and optimizing the global sales network to improve service response capabilities [8] - The company has established over 30 primary business airports and more than 430 secondary and tertiary service points globally, covering over 170 countries and regions [8]