在食品饮料行业，渠道拓展早已不是"有没有资源"的问题，而是是否能在正确的消费场景中，把合适的产品交到合适的人手里。 零售端正在经历一轮深刻变化：连锁商场、便利店系统、即时零售、电商平台都在围绕"消费者真实需求"进行调改；品牌端同样如此，新品研发、规格设 计、价格带与渠道模型的匹配度，直接影响上市效率与生命周期。 二、从"泛对接"到"主题化"，让沟通更接近真实决策 基于这一思考，FBIF开始系统性地策划不同主题的线下渠道活动，而不是简单地扩大规模。 在FBIF2026现场，渠道活动被拆解为更清晰的结构： 在这样的背景下，渠道的价值不再只是"铺货能力"，而是帮助品牌更快验证方向、缩短试错路径、建立可持续合作关系。 这种设计背后的核心逻辑只有一个：让品牌与渠道的交流，更接近真实工作场景，而不是展会式寒暄。 一、品牌真正关心的，是"能不能高效找到对的人" 三、把"驻场采购"与"面对面决策"搬进活动现场 过去两年，FBIF通过线上与线下多种形式的渠道对接，逐步积累起一个高密度的渠道网络： 一端是来自山姆、盒马、胖东来、奥乐齐等体系的渠道资源；另一端是超过2000家食品饮料品牌与优质工厂。更重要的是，这些连接并非停留在" ...

Investment Rating - The investment rating for the industry is "Positive" and maintained [11] Core Insights - The clean label concept aims to simplify ingredient lists, reduce artificial additives, and enhance production transparency, allowing consumers to understand the natural attributes of food products, thereby building consumer trust [5][8] - The market for clean label products in China is expected to grow significantly, with a projected market size of approximately 96.5 billion yuan in 2024, accounting for about 3.31% of total food expenditure [5][9] - The clean label market is driven by short-term factors such as income levels and aging population, while long-term growth is influenced by education levels and policy advocacy [9][41] Summary by Sections Clean Label Market Overview - The clean label market is divided into raw materials and consumer products, with the raw materials market expected to reach approximately 406.9 billion yuan in 2024, and the consumer products market projected to be around 1.79 trillion yuan [28][35] - In 2024, the global clean label food consumption is expected to reach approximately 1.79 trillion yuan, with China's clean label food consumption at about 96.5 billion yuan, indicating significant growth potential [36][58] Factors Driving Clean Label Market Growth - Short-term growth is supported by rising income levels and an aging population, while long-term growth is driven by increased education levels and improved consumer awareness regarding food safety and health [41][52] - The clean label food expenditure ratio in China is projected to reach approximately 4.57% by 2028, with the overall food expenditure expected to reach 3.26 trillion yuan [63] Policy and Regulatory Developments - Recent policy changes in the seasoning and dairy sectors have introduced new clean label requirements, including stricter definitions of "zero additives" and regulations on the use of certain ingredients [70] - The regulatory landscape is shifting towards ensuring transparency and verifiability in food labeling, moving from a focus on safety to a focus on real, quantifiable standards [72]

Group 1 - Beijing is set to introduce quality management standards for pasteurized milk and refrigerated non-ready-to-eat dishes, with a 100% certification rate for quality management systems among large-scale food production enterprises [1] - The Beijing market supervision department is actively implementing measures to support high-quality development in food production, including a comprehensive quality safety enhancement action [1] - The food industry is experiencing an upgrade, with increasing consumer concern for nutritional health, prompting regulatory support for innovation in the entire production chain [1] Group 2 - Food production companies have raised concerns regarding the practical implementation of new food labeling regulations, particularly regarding ingredient composition and allergen identification [2] - The market supervision department is open to consultations from enterprises regarding the execution of new regulations and is organizing expert guidance for specific issues [2] - Beijing has achieved 100% staffing of food safety management personnel in production enterprises, with 489 food safety directors and 1,476 food safety officers appointed [2]