Investment Rating - The investment rating for the company is "Buy" and is maintained [8] Core Viewpoints - The company achieved operating revenue of 1.686 billion yuan in the first half of 2025, representing a year-on-year growth of 3.99%. The net profit attributable to the parent company was 69 million yuan, up 1.08% year-on-year, while the net profit excluding non-recurring items was 64 million yuan, down 1.11% year-on-year [5][10] - In Q2 2025, the company reported revenue of 908 million yuan, a year-on-year increase of 0.33%, and a net profit attributable to the parent company of 45 million yuan, up 1.04% year-on-year, with net profit excluding non-recurring items at 43 million yuan, down 0.68% year-on-year [5][10] - The company has optimized costs and improved operational efficiency, with a significant increase in operating profit by 44.30% year-on-year to 60 million yuan [10] Summary by Relevant Sections Financial Performance - The company reported a gross margin of 31.73%, a slight decrease of 0.38 percentage points year-on-year. The water health business had a gross margin of 39.61%, up 5.63 percentage points year-on-year, while the home environment business had a gross margin of 21.98%, down 5.51 percentage points year-on-year [10] - The sales expense ratio decreased by 1.38 percentage points to 17.95%, and the management expense ratio slightly decreased by 0.25 percentage points to 4.00% [10] Business Segments - The water health business (Philips brand) performed well, achieving revenue of 657 million yuan in the first half of 2025, a year-on-year increase of 13.67%. The home environment business (Deerma brand) maintained stable performance with revenue of 677 million yuan, up 3.30% year-on-year. The personal care health business (Philips brand) saw a decline, with revenue of 342 million yuan, down 9.21% year-on-year [10] - Domestic revenue reached 1.403 billion yuan, up 6.26% year-on-year, while overseas revenue was 282 million yuan, down 5.98% year-on-year due to channel adjustments in overseas markets [10] Future Outlook - The company aims to build a brand matrix around emerging home appliance categories, targeting different market segments and consumer needs, which is expected to support revenue growth. The projected net profit attributable to the parent company for 2025-2027 is 161 million, 175 million, and 194 million yuan, respectively, with corresponding P/E ratios of 30.92, 28.49, and 25.63 [10]

21世纪经济报道记者周潇枭 济南、泰安、重庆报道 "这是近几年家电卖场最好的时候。" 近日，21世纪经济报道记者走访济南、泰安、重庆等地的部分家电卖场，多家卖场经营者均发出类似的感慨。去年9月落地的消 费品以旧换新政策，极大地促进了家电、汽车等商品的销售。今年消费品以旧换新政策进一步扩围，手机等3C品类纳入"国 补"范畴，再度引领了家电卖场的火爆销售行情。 今年3000亿元超长期特别国债用以支持消费品以旧换新的政策效应在持续释放，地方政府也在加大财力投入促进消费回升。展 望二季度，相关卖场对家电、手机、汽车等消费前景依然乐观，并期待有更多品类能纳入"国补"范畴。 不可回避的是，去年9月落地的消费品以旧换新政策，拉高了相关消费品类的基数。另外，新能源汽车销售火爆的同时，业内竞 争依然激烈，部分汽车厂商存在"增收不增利"的现象。后续如何有效提振消费，推动内需持续恢复向好，仍是政策的重点。 家电卖场销售火爆 5月中旬，当记者在泰安市财源大街的三源家电采访时，这栋五层楼、经营面积2万平方米的大型线下家电卖场里，随处可见"全 城聚焦2025新国补"等字样，并明确标识出"家电/家装厨卫补贴20%，单台至高补贴2000元" ...