Core Viewpoint - The article highlights the transformation of Wens Foodstuff Group from a traditional farming business to a modern agricultural enterprise through technology and innovation during the "14th Five-Year Plan" period, aiming for a revenue exceeding 100 billion yuan in 2024 [1][2]. Group 1: Company Transformation - Wens Foodstuff Group has evolved from a small-scale farm in 1983 to a major player in the livestock industry, focusing on poultry and pig farming, and has diversified into related businesses [1]. - The company is leveraging technology to enhance productivity, with a focus on developing new productive forces in agriculture, emphasizing the importance of technology in breaking through traditional agricultural challenges [2]. Group 2: Technological Advancements - Wens is the only domestic company with a self-developed pig gene chip, establishing the largest livestock and genetic resource bank in China during the "14th Five-Year Plan" [2]. - The company has implemented smart farming practices, achieving a significant increase in livestock efficiency, with the market rate for meat pigs rising from 88% to 93% and for meat chickens from 90% to 95.1% from 2021 to mid-2025 [2]. Group 3: Industry Integration - Wens has created a closed-loop full industry chain from raw materials to processing and sales, marking its transition towards becoming a "food service provider" [3]. - The company has invested in modern farming models, enhancing its collaboration with farmers and local communities, which has led to increased income for local villages [3]. Group 4: Social Responsibility - Wens Foodstuff Group is committed to social responsibility, exemplified by its "Love Farmers Protection" plan, which provides various insurance options for farmers [3][4].

Core Viewpoint - The launch of the "Chinese Native Chicken Industry Base" aims to enhance the recognition and influence of the native chicken industry in Xinxing County, Guangdong, promoting high-quality agricultural development and creating a new industrial development pattern through collaboration [3][4][5]. Group 1: Event Overview - The "Chinese Native Chicken Industry Base" co-construction ceremony was held on August 12 in Xinxing County, Guangdong, focusing on making Chinese people love native chicken [3]. - Key attendees included former Chief Agronomist of the Ministry of Agriculture and Rural Affairs, Sun Zhonghua, and leaders from major agricultural enterprises like Wen's Group [3][4]. Group 2: Industry Development - Xinxing County has been cultivating six major billion-dollar industrial clusters, including modern agriculture and prepared dishes, to accelerate agricultural modernization [4]. - The county has established a complete industrial chain from breeding, raising, processing, to sales and distribution, enhancing the market presence of "Xinxing Native Chicken" [4][5]. Group 3: Strategic Partnerships - The event included the signing of strategic cooperation agreements with various institutions covering research and development, deep processing, channels, and promotion across the entire industrial chain [9]. - Wen's Group announced a new corporate identity for "Wen's Livestock" and "Wen's Ingredients," emphasizing its commitment to industry upgrades [9][12]. Group 4: Expert Insights - Experts discussed the innovative directions for deep processing of native chicken and highlighted its nutritional advantages, such as being low in fat and high in protein [10][11]. - Wen's Group's leadership emphasized the importance of cultural heritage in promoting native chicken and the potential market growth through emotional value [11]. Group 5: Future Vision - Wen's Group aims to achieve over 100 billion in revenue by 2024, transitioning from a livestock company to a food enterprise, with a focus on the food ingredient business [12][13]. - The company plans to enhance research and development in key technologies and promote the cultural aspects of native chicken through collaborations with well-known IPs [13][14].