中新网郑州10月6日电 题："十一"假期"谷子经济"备受青睐 撬动年轻消费市场 "买徽章、'扎痛包'，这是我表达个性的一种方式。"在一家"谷子店"里，一身游戏角色装扮的李京航一 边选购"谷子"，一边拿着自己的"痛包"，展示包里的徽章、卡片等。这能迅速吸引"同好"，交流聊天、 相互鼓励。 近年来，"谷子经济"成为消费新热点。今年"十一"假期，郑州大上海商场的"谷子"店内人潮涌动，一些 新推出的盲盒、人物徽章备受青睐。 作者 阚力 王佳宁 "虚拟世界的人物化为徽章、玩偶等'谷子'，变成现实中的'朋友'给我很多陪伴和快乐，我愿意为这种情 绪体验买单。"10月4日，"谷子"爱好者李布丁在河南省会郑州一家商场里与朋友相约"吃谷"。 "谷子"源于英文"goods"(商品)的音译，主要指漫画、动画、游戏等IP衍生的周边商品，包括盲盒、"吧 唧"(徽章)和卡片等。 "假期是'吃谷'高峰期。"该"谷子店"店主柏洋军受访时介绍，今年"十一"假期，每日店里客流量在2000 人次以上，比工作日增加十倍以上。"谷子"消费群体主要集中在15岁至25岁之间的学生和年轻上班族。 因看好"谷子"的消费风口，柏洋军在郑州接连开了两家"谷子店"。 ...

Group 1 - The rise of emotional economy is reshaping consumer behavior, with 64% of Chinese consumers prioritizing emotional satisfaction as their primary need [3][5][11] - The emotional economy is becoming a new economic engine, with significant growth in sectors like trendy toys, pets, and sports, as evidenced by the explosive sales during events like the Tmall 618 shopping festival [3][30] - Over 80% of surveyed consumers reported engaging in emotional consumption in the past year, with preferences varying by age group [6][8][10] Group 2 - Emotional consumption is defined as purchasing behavior aimed at achieving psychological compensation, indicating a shift from functional to emotional-driven consumption [5][10] - The "谷子经济" (Goods economy) market is projected to reach 168.9 billion yuan in 2024, reflecting a 40.63% increase from 2023, driven by the popularity of trendy toys and related products [30][34] - The pet industry is evolving into an emotional compensation system, with Gen Z spending an average of over 1,200 yuan per month on pet-related products and services [34][35] Group 3 - The silver economy is expected to reach a market size of 50 trillion yuan by 2050, driven by the new retired demographic who are financially stable and seeking quality experiences [35][36] - The healing economy is gaining traction, with a projected market value exceeding 240 billion yuan this year, fueled by rising demand for emotional wellness and immersive experiences [37][40] - Emotional marketing is widely accepted, with over 80% of respondents recognizing its influence on purchasing decisions, particularly among younger consumers [22][23]

Core Insights - The rise of "eating谷" (referring to purchasing peripheral products related to anime and games) is becoming a new driving force in the cultural tourism industry, particularly among younger tourists [2][4] - The integration of二次元 culture with local tourism resources is enhancing visitor experiences and attracting a significant number of young tourists to various cities [2][4] Industry Trends - The "eating谷" trend is transforming二次元-related industries into new tourist destinations and themes, with cities like Nanchang, Shanghai, and Wuhan becoming popular spots for young visitors [2] - The demographic shift towards "post-90s" and "post-00s" generations is leading to a more youthful and personalized tourism market [2] Market Potential - According to iMedia Consulting, the market size of China's泛二次元 and peripheral market is expected to reach 597.7 billion RMB by 2024, with the谷子 economy projected to exceed 300 billion RMB by 2029 [4] - Companies are encouraged to organize events like anime carnivals to enhance city cultural competitiveness and attract more visitors [4] Collaborative Efforts - Companies like谷子科技集团 are working with local governments in Nanchang to create new cultural tourism experiences that combine technology with traditional economic elements [4] - The二次元 culture is increasingly influencing urban youth expression, leading to the emergence of niche subcultures and related industry chains [4]