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Core Insights - The潮玩谷子 (trendy toys) sector is still rapidly developing, with a relatively stable number of investment projects in the primary market despite a decline from peak levels. The secondary market is seeing increased activity from players, including stationery and cultural enterprises, as well as IP holders [1][2]. Investment Trends - Investment in the潮玩谷子 sector peaked in the mid-2010s, with over 40 investment events annually from 2015 to 2018. However, the number of events has decreased since 2022, stabilizing at 19 in 2022, 9 in 2023, and 11 in 2024, with 11 recorded by July 10, 2025 [2]. - The investment landscape is divided into three core directions: IP content, derivative products, and platform-type enterprises. The derivative products segment is the most favored, with projected investment proportions of 60% for derivative products, 40% for IP content, and 0% for platform-type projects in 2024 [3]. Valuation Changes - Hitcard's valuation fluctuated, starting at 30 million yuan in 2021 and peaking at 500 million yuan in 2022, before dropping to 150 million yuan in 2024 [4]. - Yiqi Culture's valuation grew rapidly from 100 million yuan in 2022 to 500 million yuan by February 2025 [4]. - 52TOYS maintained a leading valuation in the sector, increasing from 75 million yuan in 2015 to 4.273 billion yuan by May 2025, with plans to enter the secondary market [4]. - KAYOU's valuation reached 900 million USD in 2021, with plans to enter the secondary market as well [4]. - Xingyue Holdings maintained a valuation of 1.5 billion yuan since 2021 and is preparing to enter the secondary market [5].