文 | 邻章 未曾想到，在直屏手机市场曾不被市场接受的手机背屏会再次回归，并且成为小米17Pro系列的主打卖 点。 如我们所见，自小米宣布原本应是小米16系列的产品进行改名为小米17系列之后，这块被小米称为"妙 享背屏"的背屏就几乎占据着了此次小米17Pro系列卖点C位，可见小米对于这块背屏的期待。 背屏并非新物种，情绪价值与差异化是其核心驱动 从事实来说，背屏在智能手机市场并不是新物种。 早在2017年，魅族就在魅族Pro 7产品上首次推出了名为"智窗"的背屏设计，当时魅族搭载的这块1.9英 寸背屏，可以现实天气显示、计步、时间、通知等手机状态，随后，小米在小米11 Ultra上也采用了类 似设计。 但从当时的市场反馈来看，无论是魅族还是小米亦或是其他厂商，其背屏设计的尝试都谈不上成功，所 以在随后的产品中，背屏也几乎被市场各家搁置。 此番，小米在小米17 Pro系列上重推背屏设计，并依托动态刷新等去几年屏幕与软件技术的进步，在背 屏功能玩法上也为用户带来 了"个性化的背屏壁纸、后置摄像头自拍、便利贴、动态通知"等相对于过 往更为丰富的选择。 但问题在于：小米17 Pro系列背屏所展示的这些功能、玩法，其实 ...

Core Viewpoint - Xiaomi is set to launch the Xiaomi 17 Pro and Pro Max smartphones featuring a new "Miao Xiang Back Screen" design, which incorporates an interactive screen on the back of the device, allowing for enhanced user interaction similar to that of foldable phones [1][18]. Historical Context of Back Screens - The concept of adding screens to the back of smartphones is not new, with Meizu's Pro 7 being one of the earliest examples featuring a "screen" for notifications and selfies [8][10]. - Vivo's NEX dual-screen phone represented a more radical approach, integrating a full AMOLED screen on the back to achieve a true full-screen experience, but this design did not gain widespread acceptance due to high costs and limited practical use [12]. - Previous attempts at back screens have often been limited in functionality, leading to a decline in interest from major smartphone manufacturers [12][22]. Current Trends and Innovations - The rise of foldable phones has revived interest in back screens, as they provide additional interaction capabilities without needing to open the device, thus enhancing usability [14][16]. - Xiaomi's "Miao Xiang Back Screen" aims to combine aesthetic appeal with functional interaction, positioning itself as a significant innovation in smartphone design [16][18]. Potential Impact and Challenges - The success of the "Miao Xiang Back Screen" hinges on addressing three key challenges: establishing the necessity of back screen interactions, ensuring system compatibility with third-party applications, and creating intuitive interaction logic that justifies the need to flip the phone [19][21]. - The introduction of the back screen is seen as a potential breakthrough in user interaction, akin to the "Dynamic Island" feature introduced by iPhone 14 Pro, which redefined how screen space is utilized [19][18]. Design and Market Implications - The "Miao Xiang Back Screen" is viewed as a response to design limitations posed by increasingly bulky camera modules, offering a way to enhance the visual appeal and functionality of smartphones [22][24]. - While it may not immediately transform smartphone usage, it opens new avenues for exploration in smartphone design and interaction, suggesting that the conversation around back screens is far from over [24][25].

Core Viewpoint - The article discusses the recent challenges faced by Xiaomi Group, particularly regarding the controversies surrounding its SU7 Ultra model, which has led to significant consumer backlash and legal issues. Group 1: Company Challenges - Xiaomi's founder Lei Jun described the past month as one of the most difficult periods since the company's inception, citing emotional struggles and a temporary halt in social media interactions [1] - Following a serious accident involving the Xiaomi SU7, which resulted in three fatalities, the company faced a public relations crisis that affected its leadership visibility and communication [1] - The SU7 Ultra model is now embroiled in a controversy over false advertising claims, with hundreds of potential buyers seeking to return their vehicles due to dissatisfaction with the advertised features [1] Group 2: Product Details - The Xiaomi SU7 Ultra was launched on February 27, priced at 529,900 yuan, and aimed to be the "fastest" four-door production car, featuring advanced technology and performance specifications [2] - Despite the controversies, the SU7 Ultra has reportedly achieved over 10,000 orders, surpassing its annual target ahead of schedule [2] Group 3: Consumer Reactions - A significant number of potential SU7 Ultra buyers, exceeding 300, have formed groups to advocate for a no-loss return policy, indicating widespread dissatisfaction with the product [1] - The order screenshots for the SU7 Ultra have become a commodity on second-hand platforms, with prices ranging from 1.5 to 9.9 yuan, and some sellers reporting high sales volumes [4][7]