Core Viewpoint - The return of the back screen in the smartphone market, particularly as a key feature of the Xiaomi 17 Pro series, is unexpected and indicates Xiaomi's strong expectations for this technology [1][3]. Group 1: Back Screen Technology - Xiaomi has invested significant resources into the "Miao Xiang Back Screen" feature, with development and manufacturing costs reaching 1 billion yuan, making it challenging for other brands to follow suit [3]. - The back screen is not a new concept in the smartphone market, as it was first introduced by Meizu in 2017 with the "Intelligent Window" design [5]. - Previous attempts by various manufacturers, including Meizu and Xiaomi, to implement back screens were not successful, leading to a decline in interest in this feature [5][7]. Group 2: Market Position and Differentiation - The functionalities offered by the back screen in the Xiaomi 17 Pro series, such as personalized wallpapers and notifications, could also be effectively managed by the main screen, raising questions about the necessity of the back screen [5][7]. - The introduction of the back screen may be more about creating product differentiation rather than addressing high-frequency user needs or efficiency improvements [7]. - While the back screen provides some unique features for the Xiaomi 17 Pro, it is unlikely to achieve the same level of innovation and market impact as Apple's Dynamic Island, which effectively addressed user interaction challenges [10]. Group 3: Future Outlook - There are concerns that the back screen design may not achieve lasting success and could become a fleeting trend, similar to the previous back screen attempts by Xiaomi [11]. - Xiaomi's software director has assured users that the back screen will not be removed in future iterations, indicating a commitment to this feature [11]. - The market's acceptance of the Xiaomi 17 Pro series will ultimately determine the success of the back screen, with the product being perceived as having good value for money due to its strong battery life and imaging capabilities [11].

Core Viewpoint - Xiaomi is set to launch the Xiaomi 17 Pro and Pro Max smartphones featuring a new "Miao Xiang Back Screen" design, which incorporates an interactive screen on the back of the device, allowing for enhanced user interaction similar to that of foldable phones [1][18]. Historical Context of Back Screens - The concept of adding screens to the back of smartphones is not new, with Meizu's Pro 7 being one of the earliest examples featuring a "screen" for notifications and selfies [8][10]. - Vivo's NEX dual-screen phone represented a more radical approach, integrating a full AMOLED screen on the back to achieve a true full-screen experience, but this design did not gain widespread acceptance due to high costs and limited practical use [12]. - Previous attempts at back screens have often been limited in functionality, leading to a decline in interest from major smartphone manufacturers [12][22]. Current Trends and Innovations - The rise of foldable phones has revived interest in back screens, as they provide additional interaction capabilities without needing to open the device, thus enhancing usability [14][16]. - Xiaomi's "Miao Xiang Back Screen" aims to combine aesthetic appeal with functional interaction, positioning itself as a significant innovation in smartphone design [16][18]. Potential Impact and Challenges - The success of the "Miao Xiang Back Screen" hinges on addressing three key challenges: establishing the necessity of back screen interactions, ensuring system compatibility with third-party applications, and creating intuitive interaction logic that justifies the need to flip the phone [19][21]. - The introduction of the back screen is seen as a potential breakthrough in user interaction, akin to the "Dynamic Island" feature introduced by iPhone 14 Pro, which redefined how screen space is utilized [19][18]. Design and Market Implications - The "Miao Xiang Back Screen" is viewed as a response to design limitations posed by increasingly bulky camera modules, offering a way to enhance the visual appeal and functionality of smartphones [22][24]. - While it may not immediately transform smartphone usage, it opens new avenues for exploration in smartphone design and interaction, suggesting that the conversation around back screens is far from over [24][25].

Core Viewpoint - The article discusses the recent challenges faced by Xiaomi Group, particularly regarding the controversies surrounding its SU7 Ultra model, which has led to significant consumer backlash and legal issues. Group 1: Company Challenges - Xiaomi's founder Lei Jun described the past month as one of the most difficult periods since the company's inception, citing emotional struggles and a temporary halt in social media interactions [1] - Following a serious accident involving the Xiaomi SU7, which resulted in three fatalities, the company faced a public relations crisis that affected its leadership visibility and communication [1] - The SU7 Ultra model is now embroiled in a controversy over false advertising claims, with hundreds of potential buyers seeking to return their vehicles due to dissatisfaction with the advertised features [1] Group 2: Product Details - The Xiaomi SU7 Ultra was launched on February 27, priced at 529,900 yuan, and aimed to be the "fastest" four-door production car, featuring advanced technology and performance specifications [2] - Despite the controversies, the SU7 Ultra has reportedly achieved over 10,000 orders, surpassing its annual target ahead of schedule [2] Group 3: Consumer Reactions - A significant number of potential SU7 Ultra buyers, exceeding 300, have formed groups to advocate for a no-loss return policy, indicating widespread dissatisfaction with the product [1] - The order screenshots for the SU7 Ultra have become a commodity on second-hand platforms, with prices ranging from 1.5 to 9.9 yuan, and some sellers reporting high sales volumes [4][7]