Core Viewpoint - Xiaomi's next-generation flagship smartphone, tentatively named Xiaomi 18 series, will continue the back screen design with more updates, as confirmed by company executives [1][5]. Group 1: Product Development and Sales Performance - The Xiaomi 17 series, launched on September 27, includes three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, with the "Miao Xiang Back Screen" being a significant selling point [3][5]. - The R&D investment for the "Miao Xiang Back Screen" exceeded 1 billion yuan, featuring a 2.1-inch AMOLED screen with LTPO adaptive refresh rate [3]. - The Xiaomi 17 series achieved over 1 million units sold within five days of launch, with a 20% increase in overall sales compared to the previous generation, and the Pro series sales reaching three times that of its predecessor [3][5]. Group 2: Consumer Reception and Market Trends - Despite initial skepticism regarding the back screen's utility, it has garnered attention due to features like customizable dynamic wallpapers and interaction with services like ride-hailing and food delivery [3][5]. - The back screen functionality has seen a surge in demand, with users requesting various customizations such as displaying stock information and delivery progress [5]. - The back screen design is not new for Xiaomi, as it was first introduced with the Xiaomi 11 Ultra in March 2021, which received a lukewarm market response [7]. Group 3: Industry Perspectives - Industry opinions on back screen designs are mixed, with some experts criticizing the added power consumption and potential maintenance costs, while others see benefits in customization and functionality [8]. - The reception of Xiaomi's "Miao Xiang Back Screen" is polarized, with some users appreciating its emotional value through personalization, while others question its practicality and battery efficiency [8].

Core Insights - Xiaomi's camera product manager confirmed that the "Super Moon" mode has not been removed from the Xiaomi 17 series, but has been enhanced to automatically trigger when zooming in over 20x [1] - The Xiaomi 17 series will feature a significant product line adjustment in 2025, introducing standard, Pro, and Pro Max models to target the high-end market [1] Group 1 - The "Super Moon" mode in the Xiaomi 17 series is now automatically activated, allowing users to capture detailed moon images without needing to manually select the mode [1] - The Xiaomi 17 series will globally debut the fifth-generation Snapdragon 8 processor, built on a 3nm process, offering CPU performance comparable to A19 Pro and significantly improved GPU performance [1] - The "Miao Xiang Back Screen" feature in the Xiaomi 17 Pro series is highlighted as a core innovation aimed at redefining smartphone interaction experiences [1]

Core Viewpoint - The article highlights Xiaomi's significant shift from being a follower in the smartphone industry to a leader, particularly with the launch of the Xiaomi 17 Pro series, which directly competes with Apple's iPhone Pro series, marking a pivotal moment for Chinese smartphone brands in the high-end market [3][4][21]. Group 1: Innovation and Market Position - Xiaomi's launch of the "Miao Xiang Back Screen" in the Xiaomi 17 Pro series represents a new era of innovation, redefining user interaction and addressing common user pain points [5][8]. - The Xiaomi 17 series achieved record sales, with the entire series selling out in just five minutes, and the Pro Max model accounting for over 50% of the series' sales [4][19]. - The introduction of dual-screen interaction signifies a shift in the definition of innovation, moving away from Western dominance in smartphone interaction [8][10]. Group 2: Technological Advancements - Xiaomi's advancements in screen technology, battery design, and imaging capabilities have enabled the dual-screen feature while overcoming industry challenges such as power consumption and structural integrity [9][10]. - The M10 light-emitting technology used in the Xiaomi 17 series has achieved an international leading position in luminous efficiency, reducing power consumption by 30% [9]. - The L-shaped battery design has improved space utilization by 15%, allowing for a two-day battery life under normal usage conditions [9][10]. Group 3: Strategic Transformation - Xiaomi's strategic shift from being an "internet company" to a "hardcore technology company" has led to a significant increase in R&D investment, with plans to invest 100 billion yuan over five years [11][13]. - The company has seen its R&D expenditure rise from 9.3 billion yuan in 2020 to an expected 30 billion yuan in 2025, with a cumulative investment exceeding 102 billion yuan over five years [13][14]. - The development of the self-designed 3nm flagship chip "Xuanjie O1" positions Xiaomi among the top players globally in chip design capabilities [14][16]. Group 4: Ecosystem Development - Xiaomi's strategy has evolved to encompass a "human-vehicle-home ecosystem," expanding beyond smartphones to include automotive and home appliance sectors [17][19]. - The company has established a strong presence in the high-end smartphone market, while also achieving significant sales in the automotive sector with the SU7 series [19]. - Xiaomi's extensive IoT platform, nearing 1 billion connected devices, creates a competitive barrier that integrates smartphones, vehicles, and home appliances seamlessly [19][20]. Group 5: Industry Impact - The transformation of Xiaomi reflects a broader trend in the Chinese technology industry, showcasing a shift from reliance on imports to achieving technological independence and leadership [21][23]. - The article emphasizes that innovation is not exclusive to any single company but is a result of sustained investment and commitment to breakthroughs [23][24].

Core Viewpoint - The return of the back screen in the smartphone market, particularly as a key feature of the Xiaomi 17 Pro series, is unexpected and indicates Xiaomi's strong expectations for this technology [1][3]. Group 1: Back Screen Technology - Xiaomi has invested significant resources into the "Miao Xiang Back Screen" feature, with development and manufacturing costs reaching 1 billion yuan, making it challenging for other brands to follow suit [3]. - The back screen is not a new concept in the smartphone market, as it was first introduced by Meizu in 2017 with the "Intelligent Window" design [5]. - Previous attempts by various manufacturers, including Meizu and Xiaomi, to implement back screens were not successful, leading to a decline in interest in this feature [5][7]. Group 2: Market Position and Differentiation - The functionalities offered by the back screen in the Xiaomi 17 Pro series, such as personalized wallpapers and notifications, could also be effectively managed by the main screen, raising questions about the necessity of the back screen [5][7]. - The introduction of the back screen may be more about creating product differentiation rather than addressing high-frequency user needs or efficiency improvements [7]. - While the back screen provides some unique features for the Xiaomi 17 Pro, it is unlikely to achieve the same level of innovation and market impact as Apple's Dynamic Island, which effectively addressed user interaction challenges [10]. Group 3: Future Outlook - There are concerns that the back screen design may not achieve lasting success and could become a fleeting trend, similar to the previous back screen attempts by Xiaomi [11]. - Xiaomi's software director has assured users that the back screen will not be removed in future iterations, indicating a commitment to this feature [11]. - The market's acceptance of the Xiaomi 17 Pro series will ultimately determine the success of the back screen, with the product being perceived as having good value for money due to its strong battery life and imaging capabilities [11].

Core Insights - TCL Huaxing officially announced that it exclusively supplies the main and back screens for Xiaomi 17 Pro and Pro Max, enhancing user interaction through the "Miao Xiang Back Screen" with multi-scene functionality [1] - The Xiaomi 17 Pro Max features Real RGB technology, which is rare in the OLED field, providing clearer picture quality while reducing power consumption [1] - TCL Huaxing also exclusively supplies the entire series of Xiaomi TV S Pro Mini LED televisions and provides screens for Xiaomi Pad 8 [1]

Core Viewpoint - Xiaomi has officially launched the new Xiaomi 17 series, which includes three flagship products, showcasing significant advancements in technology and design, aiming to compete directly with Apple's iPhone Pro series [1][10]. Product Features - The Xiaomi 17 features a 6.3-inch display, powered by the fifth-generation Snapdragon 8 mobile platform, and includes a 7000mAh battery, marking it as the largest battery capacity in a 6.3-inch flagship smartphone [1][7]. - The Xiaomi 17 Pro series, which includes the Xiaomi 17 Pro and Xiaomi 17 Pro Max, offers a 6.3-inch and 6.9-inch display respectively, both equipped with the same advanced features and a new "back screen" design [10][12]. Design and Build - The Xiaomi 17 standard version emphasizes a "small screen craftsmanship" approach, featuring a sleek design with a thickness of only 8.06mm and a weight of 191g, enhancing user comfort [3]. - The new LIPO technology reduces the bezel width to just 1.18mm, and the display achieves a peak brightness of 3500 nits, ensuring visibility even in bright outdoor conditions [4]. Camera and Imaging - The camera system includes the Leica Summilux optical system with a 50MP main sensor, ensuring high-quality imaging across various lighting conditions, and features like a 60mm telephoto lens with a ƒ/2.0 aperture [6][16]. - The Xiaomi 17 Pro series enhances imaging capabilities with advanced technologies, including the LOFIC high dynamic range technology, achieving a dynamic range of 16.5EV [16]. Battery and Charging - The Xiaomi 17's 7000mAh battery utilizes innovative technology to achieve high energy density, supporting 100W wired and 50W wireless charging [7][18]. - The Xiaomi 17 Pro series features even larger batteries, with the Pro model at 6300mAh and the Pro Max at 7500mAh, both supporting rapid charging protocols [18]. Communication and Connectivity - The communication capabilities of the Xiaomi 17 are industry-leading, covering over 210 countries and regions, and include an upgraded signal enhancement chip for improved connectivity [9][18]. Pricing and Availability - The Xiaomi 17 series is priced competitively, with the standard model starting at 4499 yuan, while the Pro and Pro Max models range from 4999 to 6999 yuan depending on configurations [19]. - The series will be available for purchase starting September 27, 2023, with special offers including a two-year screen protection plan [19].

Core Viewpoint - Xiaomi is set to launch the Xiaomi 17 Pro and Pro Max smartphones featuring a new "Miao Xiang Back Screen" design, which incorporates an interactive screen on the back of the device, allowing for enhanced user interaction similar to that of foldable phones [1][18]. Historical Context of Back Screens - The concept of adding screens to the back of smartphones is not new, with Meizu's Pro 7 being one of the earliest examples featuring a "screen" for notifications and selfies [8][10]. - Vivo's NEX dual-screen phone represented a more radical approach, integrating a full AMOLED screen on the back to achieve a true full-screen experience, but this design did not gain widespread acceptance due to high costs and limited practical use [12]. - Previous attempts at back screens have often been limited in functionality, leading to a decline in interest from major smartphone manufacturers [12][22]. Current Trends and Innovations - The rise of foldable phones has revived interest in back screens, as they provide additional interaction capabilities without needing to open the device, thus enhancing usability [14][16]. - Xiaomi's "Miao Xiang Back Screen" aims to combine aesthetic appeal with functional interaction, positioning itself as a significant innovation in smartphone design [16][18]. Potential Impact and Challenges - The success of the "Miao Xiang Back Screen" hinges on addressing three key challenges: establishing the necessity of back screen interactions, ensuring system compatibility with third-party applications, and creating intuitive interaction logic that justifies the need to flip the phone [19][21]. - The introduction of the back screen is seen as a potential breakthrough in user interaction, akin to the "Dynamic Island" feature introduced by iPhone 14 Pro, which redefined how screen space is utilized [19][18]. Design and Market Implications - The "Miao Xiang Back Screen" is viewed as a response to design limitations posed by increasingly bulky camera modules, offering a way to enhance the visual appeal and functionality of smartphones [22][24]. - While it may not immediately transform smartphone usage, it opens new avenues for exploration in smartphone design and interaction, suggesting that the conversation around back screens is far from over [24][25].

Core Insights - Xiaomi Group's President Lu Weibing announced the introduction of the new "Miao Xiang Back Screen" feature in the Xiaomi 17 Pro series, aiming to bring innovative experiences to the smartphone industry [1] - The Xiaomi 17 Pro and Xiaomi 17 Pro Max are set to be officially launched this month, generating significant interest with over 14,000 discussions on the related Weibo topic "Xiaomi 17 Back Screen" [1]