网友小台为了抢购这次的新品，提早设定了闹钟，一到十点就"冲进"购买链接，显示排队已经达到百人。网友小台表示，抢这种热门系列，除 非排队到前2位，不然几乎没概率买到的。 近日，泡泡玛特线上首发了多款新品，其中包括旗下新款毛绒挂件盲盒"星星人好梦气象局系列"（以下简称"星星人"）。 据了解，星星人是泡泡玛特2024年新签约的IP，是其旗下成长最快的新锐IP之一，上半年已实现营收3.9亿元。 该系列盲盒单个79元，整盒474元；场景手办盲盒"点亮系列"，单个79元，整盒711元。还有未卖先火的MOKOKO搪胶毛绒挂件，单个售价199 元。上线后瞬间售罄，官方小程序及各大电商平台库存几秒内告罄。 | LIPLE | **猪 | 现货/整端 | ¥1350 | 1小时前 | | --- | --- | --- | --- | --- | | ಿದ್ದ | **S | 转赠/现货 | ¥1249 | 1小时前 | | | **落 | 现货/整端 | ¥1310 | 1小时前 | | | **落 | 现货/整端 | 鞭牛士 BiaNews ¥1270 | 1小时前 | | | ** * | 转赠/现货 | ¥1230 有退 ...

Core Viewpoint - The recent launch of new products by Pop Mart has led to a significant surge in demand, resulting in extraordinary price inflation in the secondary market, with some items being resold at three times their original price or more [1][11][16]. Product Launch and Market Response - On August 21, Pop Mart launched several new products, including the "Starry Dream Meteorological Bureau Series" plush blind boxes priced at 79 yuan each and 474 yuan per box, which sold out within seconds across various platforms due to overwhelming traffic [3][5]. - Consumers reported difficulties in purchasing, with many resorting to setting alarms to secure their orders, highlighting the competitive nature of acquiring these popular items [5][16]. Secondary Market Pricing - The "Starry Dream Meteorological Bureau Series" blind boxes are being resold for approximately 1350 yuan per box, representing a nearly threefold increase in price, while individual items average around 150 yuan, also showing significant markup [11][16]. - The "MOKOKO Summer Series" plush toys, originally priced at 199 yuan, are being sold for around 800 yuan in the secondary market, indicating a strong speculative interest [13][16]. Company Performance and Growth Potential - Pop Mart's adjusted net profit for the first half of 2025 reached 4.71 billion yuan, a staggering year-on-year increase of 362.8%, with the "THE MONSTERS" series generating 4.81 billion yuan in revenue, accounting for 34.7% of total revenue [20][22]. - The "Starry Dream" IP has emerged as one of the fastest-growing new IPs, generating 389 million yuan in revenue in the first half of the year, showcasing its potential as a new growth driver for the company [20][23]. International Market Expansion - Pop Mart's international business has shown remarkable growth, with revenue in the Americas increasing by 1142.3% and in Europe and other regions by 729.2% [22]. - The company aims for a revenue target of 20 billion yuan for the year, with optimistic projections suggesting it could reach 30 billion yuan easily [22]. Production Capacity and Supply Chain - The production capacity for plush toys has increased significantly, with a monthly output now ten times that of the same period last year, reaching approximately 30 million units [22]. - The supply chain management team has indicated that production levels will continue to rise, addressing concerns about stock availability for future product launches [22].

有少网友直呼"这么贵到底是谁在买""简直比黄金还离谱"。 不止一名"黄牛"告诉记者，如今LABUBU3.0的价格持续走低，除了新品其他很难卖出高价了，"但星星人很可能成为下一个爆款IP，后期价格预计还会上 涨"。 近日，泡泡玛特线上首发了多款新品，其中包括旗下新款毛绒挂件盲盒"星星人好梦气象局系列"（以下简称"星星人"）。 该系列盲盒单个79元，整盒474元；场景手办盲盒"点亮系列"，单个79元，整盒711元。 还有未卖先火的MOKOKO搪胶毛绒挂件，单个售价199元。 新品上线瞬间，泡泡玛特官方小程序及各大电商平台渠道的库存在数秒内售罄。由于瞬时流量过大，一些平台甚至出现卡顿和短暂崩溃的情况。 不少用户反馈："页面还没完全加载出来，甚至购物车按钮都还没亮起，就已经显示没货了。" 记者注意到，此次上新的星星人IP备受市场追捧。由于现货一盒难求，盲盒在二手市场上价格迅速飙升。 例如在千岛App上，星星人有整盒成交价达1350元的，溢价约3倍；单个平均价约150元，溢价约2倍；隐藏款价格高达478元，溢价更是超过6倍。 一名"黄牛"坦言，当天星星人的订单量远超预期，多到根本发不完，"简直和两个月前LABUBU3. ...