据悉，目前昌平区共有28家商业综合体，总建筑面积达225万平方米。昌平区商业布局以"盒子"商业为 主，占比82.1%，同时也有八达岭奥莱、首开LONG街、龙域西区三家街区商业和北京超极合生汇、玖 耀里、小站公园、首开LONG街四家非标商业，形成了多元化的商业格局。 昌平区商务局副局长景山表示，山姆会员店的入驻，填补了昌平区新零售商业版图，有效补充了未来城 东部商业供给，更是助力昌平区营造国际化消费环境的步伐。作为国际知名品牌，山姆将与其他商业体 形成良性互补，构建昌平"集中式商业"与"社区便民空间"并重的发展格局，打造"国际范"和"烟火气"共 融的消费新场景，提供更丰富、更高品质的消费选择，进一步满足市民游客的多元化需求。 北京商报讯（记者 张茜琦）11月20日，北京商报记者从昌平区获悉，山姆会员商店北京昌平店将于11 月21日正式开业，这也是山姆在北京的第五家门店。据悉，山姆昌平店共五层，地下三层、地上两层， 共1150个车位。除引入全球潮流商品外，还有多款烘焙商品在昌平店首次亮相。山姆还与多家昌平本地 优质企业建立合作，打造了20余款优质商品。 ...

Group 1 - The first "fat reform store" of Wumart Supermarket, located near Jishuitan subway station, has reopened with 70% of its 11,000 products being newly refreshed [1][3] - On the opening day, the customer flow at Wumart Supermarket's Xinjiekou store exceeded 10,000 [1] - The store has increased the area for ready-to-eat food, introducing nearly 600 new products in the cooked food and baking sections, significantly raising the proportion of freshly made items [3] Group 2 - The number of employees at the store has nearly doubled compared to before, contributing to job creation [3] - Other "fat reform stores" in Beijing, such as Xueqing Road, Daxing Huangcun, Huamao, and Tiantongyuan, have seen daily customer flow and sales increase by 50% to 300% after their renovations [3] - The Xinjiekou store aims to meet the diverse shopping needs of nearby high-density residential communities and single white-collar workers through a comprehensive refresh of product structure and services [3]

Core Insights - The article discusses the strategic shift of Hema in enhancing its product offerings from a focus solely on "fresh" to a broader emphasis on "fresh, healthy, and self-indulgent" products as outlined in their "Ten-Year Consumer Trend Insight" report [1] Group 1: Consumer Trends - There has been a significant change in consumer demands and preferences over the past decade, particularly in the post-pandemic era, with a surge in demand for healthy food options that feature clean ingredient lists [3] - The trend of self-indulgent consumption is rising, especially among younger consumers who are increasingly willing to pay for emotional satisfaction, making emotional consumption a necessity [3] - Consumers are becoming more rational and cautious, demanding a balance between quality and cost-effectiveness [3] Group 2: Product Development Strategy - Hema has adjusted its product development strategy in response to changing consumer preferences, moving from a focus on fresh products to a more concentrated effort on product strength [3] - The company has streamlined its operations to focus on two main formats: Hema Fresh and Hema NB, which has led to improved efficiency and profitability while allowing for more targeted investment in product development [3] Group 3: New Product Categories - Hema is actively expanding into low glycemic index (GI) products, which have shown a 40% year-on-year sales increase due to energy certification and labeling initiatives for items like light salads and sandwiches [4] - The introduction of proprietary low GI product lines has resulted in significantly higher repurchase rates compared to standard products, with a 150% year-on-year increase in the number of traditional health water products [4] - The flower category has also seen rapid growth driven by self-indulgent consumption, with prices dropping nearly 30% since the introduction of flowers in 2021 and a 40% increase in product variety [6] Group 4: Future Outlook - Hema's Chief Product Officer emphasized that product strength is a key driver for the company, and they will continue to adopt a "zero-supply co-creation" approach to provide high-quality, unique, and diverse products [6] - The company aims to enhance its product development and innovation capabilities to better meet the needs of health-conscious consumers, with plans for accelerated expansion to serve a larger customer base [6]