齐鲁晚报.齐鲁壹点记者田佳玉通讯员李国英 近日，威海人的朋友圈被一条消息刷爆了——盒马要来威海了！不用再羡慕烟台、淄博的朋友，咱家门口也能逛盒马了，盒马将入驻威高广场，这波属于 威海人的生鲜狂欢真的要来了！ 盒马到底凭什么火遍全国？ 可能还有小伙伴对这个"顶流选手"不太熟悉，但在全国50多个城市，盒马早已是好多家庭的"生活标配"。作为阿里巴巴旗下的新零售巨头，盒马自2016年 开出第一家店以来，就以"数据+技术"重构了生鲜零售的玩法。2025年，盒马鲜生进入40个新城市（300778），超盒算NB新开门店超过200家。截至目 前，盒马在全国已有近500家盒马鲜生门店和400家超盒算NB门店。它的核心魅力，藏在这几个关键词里： 30分钟极速配送，解锁"盒区房"快乐 目前开业时间尚未官宣 全球直采鲜货，现捞现烹一站式搞定 后续消息将以官方公告为准 盒马的海鲜区堪称"海底超市"，鲜活东星斑、波士顿龙虾、帝王蟹在鱼缸里游弋，看中哪只直接现捞现烹，师傅当场加工，无需额外等待就能尝到"从深 海到餐桌"的原汁原味。值得一提的是，盒马不仅供应链覆盖全球50多个国家和地区，还会深度挖掘本地风味食材等，让当地人既能吃遍全球，也能 ...

作者 | 彭倩 "双轮驱动"颇有成果，盒马加速跑 在"双轮驱动"下，盒马的业务变得更为聚焦，集中资源拓展"盒马鲜生"和"超盒算NB"两种店型。2025年，盒马鲜生进入了40个新城市，超盒算NB新开门 店超过200家。 盒马选择此时扩容"盒区房"，实际上是内外因共同作用的结果。 编辑 | 乔芊 推进"双轮驱动"的第一年，盒马交出了不错的成绩单。 2026年伊始，盒马CEO严筱磊（花名：百何）向全员发出内部信，披露了过去一年盒马的成绩。2025年，盒马实现了超40%的营收同比增速。 36氪曾独家了解到，盒马2025财年首次实现全年经调整 EBITA 盈利。在2025年8月7日盒马10周年的发布会上，首次公开亮相的盒马CEO严筱磊也提及了 该数据，她还补充了细节："盒马在过去一个财年里面，每个月都是盈利的。" 早在2024年底，严筱磊便立下了军令状：要让盒马站上千亿规模的台阶，并在未来成为中国零售第一品牌。阿里2025财年（2024年3月底至2025年3月底） 年报显示，盒马该财年GMV已达到750亿元。 也是2024年底，严筱磊在内部信中首次明确，将聚焦盒马鲜生和超盒算NB两大核心业态战略，前者负责快速复制成熟模 ...

未来消费 提前看到消费的未来 LLALL FAREERY FFFFFFF PPPFFFFF 上上大上上上上 aeKV 这一年盒马鲜生进入40个新城市，超盒算NB新开门店超过200家。（内附内部信全文） 作者 | 彭倩 推进"双轮驱动"的第一年，盒马交出了不错的成绩单。 2026年伊始，盒马CEO严筱磊（花名：百何）向全员发出内部信，披露了过去一年盒马的成绩。2025年，盒马实现了超40%的营收同比增速。 36氪曾独家了解到，盒马2025财年首次实现全年经调整 EBITA 盈利。在2025年8月7日盒马10周年的发布会上，首次公开亮相的盒马CEO严筱磊也提及了该数据，她还补充了细节："盒马在过去一个财年里面，每个月都是盈利的。" 早在2024年底，严筱磊便立下了军令状：要让盒马站上千亿规模的台阶，并在未来成为中国零售第一品牌。阿里2025财年（2024年3月底至2025年3月底）年报显示，盒马该财年GMV已达到750亿元。 也是2024年底，严筱磊在内部信中首次明确，将聚焦盒马鲜生和超盒算NB两大核心业态战略，前者负责快速复制成熟模式，后者深耕社区化服务，形成互补优势。2025年，正是执行和检验双轮驱动的一年。 ...

Core Viewpoint - Walmart is intensifying its focus on private label brands, particularly "Wojixian," as a strategic response to competition from e-commerce and emerging retailers, while also addressing the declining image of its Sam's Club brand [1][2][4]. Group 1: Walmart's Strategy - Walmart's private label "Wojixian" has been upgraded to cover essential categories like fresh produce, food, and beverages, emphasizing low prices and health attributes [2][4]. - The company is facing challenges as traditional retail formats struggle against e-commerce platforms, prompting a shift towards private labels to enhance competitiveness [1][4]. - The strategy of launching private labels is seen as a "last resort" to revitalize the hypermarket format amid increasing competition [1][4]. Group 2: Market Competition - Other traditional retailers, such as RT-Mart, are also focusing on private labels, with a similar emphasis on low prices and health trends [2][4]. - New players like Hema and Dingdong Maicai have established private labels as core competitive advantages, highlighting the shift in market dynamics [6][9]. - The competition for quality suppliers is intensifying as both established and emerging retailers seek to enhance their private label offerings [7][8]. Group 3: Financial Performance - RT-Mart's parent company, Gao Xin Retail, reported a revenue decline of 12.1% year-on-year, indicating the financial pressures faced by traditional retailers [5]. - Walmart's performance in China is primarily driven by Sam's Club, while its hypermarket segment has been experiencing store closures [5]. Group 4: Private Label Development - The private label penetration varies significantly among retailers, with Aldi achieving a 90% share in China, while Hema's community stores have nearly 60% [7]. - Successful private label strategies require strong brand value and supply chain management to maintain competitive pricing and quality [7][8]. - Walmart's approach involves stringent supplier selection, with only a small percentage of potential suppliers making it through the rigorous evaluation process [8].

Core Insights - Walmart is developing its private label "Wojixian" as a response to the declining image of its high-end membership store Sam's Club, indicating a strategic shift in its retail approach [1][2] - The competition in the retail market is intensifying, with traditional retailers like Walmart and RT-Mart facing pressure from e-commerce and emerging players [1][4] Group 1: Walmart's Strategy - Walmart's "Wojixian" brand focuses on affordability and health, with products prominently displayed at low price points [2][3] - The company is adopting a strategy similar to RT-Mart, which is also enhancing its private label offerings, emphasizing low prices and health attributes [2][3] - The shift towards private labels is seen as a necessary response to market competition and performance pressures, as evidenced by declining revenues and profits reported by RT-Mart's parent company [3][4] Group 2: Market Competition - New retail players like Hema and Dingdong Maicai have established their private labels as core competitive advantages, launching various products since 2017 [4][5] - The self-owned brand strategy is crucial for retailers to attract customers and improve profit margins by defining product standards and reducing intermediary costs [4][5] - The competition for quality suppliers is intensifying as traditional retailers ramp up their private label initiatives, with companies like Dingdong Maicai investing in direct sourcing and partnerships [5][6] Group 3: Supply Chain and Brand Development - The success of private labels relies heavily on effective supply chain management and the ability to create strong brand value [5][6] - Walmart is currently focusing on supplier selection and has a rigorous evaluation process for potential suppliers, which limits the number of partnerships [6] - The retail landscape is evolving, with established players like Walmart actively learning from newer competitors to enhance their product offerings and market positioning [6]

Core Insights - Walmart is developing its private label "Wojixian" as a response to the competitive pressures from e-commerce and emerging retailers, positioning it as a "budget version" of Sam's Club [1][2] - The shift towards private labels by traditional retailers like Walmart and RT-Mart is driven by the need to compete with e-commerce platforms and new entrants in the retail market [1][3] Group 1: Private Label Strategy - Walmart's "Wojixian" focuses on affordability and health, with visible pricing strategies such as "everyday low prices" [2][3] - RT-Mart is also enhancing its private label offerings, emphasizing low prices and health trends, but adopts a dual-brand strategy for its private labels [2][3] - The competition in the retail sector is prompting established players to adopt private labels as a core strategy to attract customers and improve profit margins [4][6] Group 2: Market Performance and Challenges - RT-Mart's parent company, Gao Xin Retail, reported a revenue decline of 12.1% year-on-year, highlighting the financial pressures faced by traditional retailers [3] - Walmart's performance in China is primarily driven by the success of Sam's Club, while its traditional hypermarket format is facing challenges, including store closures [3][4] - The competition for quality suppliers and production sources is intensifying as retailers like Hema and Dingdong Maicai have already established strong private label brands [4][6] Group 3: Supply Chain and Brand Development - Successful private label development requires strong supply chain management and the ability to create distinct brand value [6][7] - Retailers are increasingly focusing on sourcing high-quality suppliers, with Walmart currently evaluating a limited number of potential suppliers for its private label products [6][7] - The competition for premium suppliers and production capabilities is expected to escalate as traditional retailers enhance their private label strategies [6][7]

Core Viewpoint - The article discusses the evolution of Hema, a key player in China's retail sector, highlighting its transition from rapid expansion to a focus on profitability, organizational strength, and sustainable growth. The company aims to redefine retail dynamics in the next decade by leveraging its supply chain and product capabilities [2][27]. Group 1: Hema's Growth and Strategy - Hema has transitioned from a phase of aggressive expansion to a more stable growth model, focusing on profitability and organizational efficiency [2][6]. - The company plans to open 100 new Hema Fresh stores by the fiscal year 2025, indicating a strategic shift towards core business operations [4][6]. - Hema's CEO, Yan Xiaolei, has set a target for the company to achieve a GMV of over 100 billion yuan within three years, emphasizing a streamlined organizational structure [6][20]. Group 2: Product Strategy and Consumer Insights - Hema has adapted its product offerings to meet changing consumer preferences, such as introducing smaller cake sizes to cater to single-person households [9][11]. - The company has focused on health and quality, with plans to reduce sugar in its products and enhance nutritional transparency [12][13]. - Hema's self-branded products have gained significant traction, with a 60% sales share in its community supermarket segment, showcasing its competitive edge in product development [15][16]. Group 3: Market Position and Competitive Landscape - Hema is positioned as a key player in the hard discount market, with its new brand "Chao He Suan NB" rapidly expanding its footprint [22][24]. - The hard discount market in China is still in its early stages, with a penetration rate of only 8%, presenting significant growth opportunities [24][25]. - Hema's collaboration with Alibaba enhances its operational capabilities, making it a crucial component of Alibaba's local life services strategy [20][21]. Group 4: Future Outlook and Challenges - The retail landscape is becoming increasingly competitive, with various business models vying for market share, including Sam's Club and Aldi [28]. - Hema's focus on core competencies and supply chain efficiency will be critical in navigating the complexities of the evolving retail environment [27][28]. - The company must continue to innovate and adapt to consumer demands to maintain its competitive advantage in a diverse market [28].

Core Insights - The article discusses the strategic shift of Hema in enhancing its product offerings from a focus solely on "fresh" to a broader emphasis on "fresh, healthy, and self-indulgent" products as outlined in their "Ten-Year Consumer Trend Insight" report [1] Group 1: Consumer Trends - There has been a significant change in consumer demands and preferences over the past decade, particularly in the post-pandemic era, with a surge in demand for healthy food options that feature clean ingredient lists [3] - The trend of self-indulgent consumption is rising, especially among younger consumers who are increasingly willing to pay for emotional satisfaction, making emotional consumption a necessity [3] - Consumers are becoming more rational and cautious, demanding a balance between quality and cost-effectiveness [3] Group 2: Product Development Strategy - Hema has adjusted its product development strategy in response to changing consumer preferences, moving from a focus on fresh products to a more concentrated effort on product strength [3] - The company has streamlined its operations to focus on two main formats: Hema Fresh and Hema NB, which has led to improved efficiency and profitability while allowing for more targeted investment in product development [3] Group 3: New Product Categories - Hema is actively expanding into low glycemic index (GI) products, which have shown a 40% year-on-year sales increase due to energy certification and labeling initiatives for items like light salads and sandwiches [4] - The introduction of proprietary low GI product lines has resulted in significantly higher repurchase rates compared to standard products, with a 150% year-on-year increase in the number of traditional health water products [4] - The flower category has also seen rapid growth driven by self-indulgent consumption, with prices dropping nearly 30% since the introduction of flowers in 2021 and a 40% increase in product variety [6] Group 4: Future Outlook - Hema's Chief Product Officer emphasized that product strength is a key driver for the company, and they will continue to adopt a "zero-supply co-creation" approach to provide high-quality, unique, and diverse products [6] - The company aims to enhance its product development and innovation capabilities to better meet the needs of health-conscious consumers, with plans for accelerated expansion to serve a larger customer base [6]

Core Viewpoint - Alibaba's Hema Fresh plans to open nearly 100 new stores within the fiscal year, aiming to exceed 500 total stores, reflecting confidence in the domestic consumption market [1] Group 1: Expansion Plans - Hema Fresh will accelerate its expansion starting in 2024, having opened nearly 70 new stores in the previous fiscal year and added 27 new cities [1] - The rapid expansion has made Hema a popular destination, often seeing long queues even two weeks after opening [1] Group 2: Financial Performance - Hema's GMV for the fiscal year 2025 is projected to exceed 75 billion yuan, marking its first year of adjusted EBITDA profitability [1] - Hema ranked among the top three in the 2024 Chain Store Top 100 list, achieving double-digit growth in both sales and store count [1] Group 3: Product Strategy - Hema has consistently focused on enhancing product offerings, introducing various self-owned brands and a wide range of products to cater to daily needs [2] - The company has built a solid supply chain and continues to innovate with trendy food items that attract consumers [2] Group 4: Service Upgrades - Hema has upgraded its online shopping platform, "Hema Cloud Super," to "Cloud Enjoy Club," allowing non-members to purchase nearly 4,000 products [3] - The membership system has been integrated with Taobao's membership, allowing Taobao 88VIP members to access exclusive Hema benefits, resulting in a rapid increase in membership [3]

Core Insights - The opening of Hema Fresh's first store in Jurong marks a significant development in the retail sector, driven by government policies and market forces, leading to a new phase of deep integration between online and offline retail, improved service quality, and continuous release of consumer potential [1][2] Group 1: Company Developments - Hema Fresh, a leading new retail brand in China, has successfully opened a store in Jurong, covering an area of approximately 4,000 square meters, which has generated a consumer frenzy and filled a gap in high-quality new retail offerings in the local market [1] - The store's opening follows the successful launch of Hema Fresh's first store in Zhenjiang, which attracted over 150,000 visitors on its opening day, showcasing the brand's strong market appeal [1] Group 2: Industry Trends - The introduction and operational success of Hema Fresh validate the effectiveness of optimizing the business environment and attracting new retail brands, which invigorates the market's internal dynamics [2] - The local business department has implemented practical measures to enhance commercial layouts and elevate urban commercial capabilities, including the cultivation of high-quality creative consumer districts and the promotion of "night economy" initiatives [2] - From January to May, over 40 new brand stores were introduced in the Dashi Kou business district, indicating a robust trend in the "first store economy" [2]