证券日报网讯 龙大美食9月5日在互动平台回答投资者提问时表示，海南龙大美食项目主体部分已完 工，内部装修完成后将开展设备调试工作，后续将根据市场需求有节奏地进行投产。公司现已推出烤肠 系列大单品，并持续优化产品结构，关注市场趋势，以提升食品业务综合竞争力。 （编辑 袁冠琳） ...

Group 1 - The company emphasizes the importance of brand image construction and plans to launch a new brand IP "Fa Fa Long" in July 2024 to enhance brand recognition and emotional connection with consumers [2] - The company focuses on its core food business, offering products in three main categories: pre-prepared ingredients, semi-finished products, and finished products, primarily serving B-end clients such as large restaurant chains, food processing factories, and major supermarkets, as well as C-end consumers [2] - Current product offerings include a variety of items such as pig intestine series, grilled sausage series, crispy meat series, and bacon series, with no current involvement in the pet food sector [2] Group 2 - The company will continue to optimize its brand visual system to ensure alignment with its strategic development direction [2] - Future product category development will be evaluated cautiously based on market demand, research and development capabilities, and strategic planning [2]

Core Viewpoint - The company Quanjude is accelerating its "foodification" strategy to embrace the younger market and promote brand innovation, showcasing new products at the 112th National Sugar and Wine Commodity Fair [2][3]. Group 1: Company Strategy - Quanjude's "foodification" strategy aims to transform traditional dining products into widely marketable food items, expanding market coverage beyond traditional dining models [2]. - The company is focusing on the development of its "Zero Research Institute" brand, which features healthy and enjoyable snack products, including various series like Duck Three Treasures and Duck Three Delights [2][3]. - Quanjude is enhancing its brand layout by addressing the dual demands of the Z generation for "national trend + health" through high-cost performance new products [3]. Group 2: Market Positioning - The company is revitalizing its stores, such as the Peace Gate and Wangfujing locations, to create themed experiences that cater to diverse consumer interests, including national trend themes and romantic dining themes [3]. - Quanjude's offerings now include small bottles of liquor, Dragon Boat Festival rice dumplings, and grilled sausage series to meet various consumption scenarios [2]. - The company emphasizes the importance of the "people, goods, and venue" business logic in the food sector, focusing on customer experience and immersion [3].