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2025年业绩承压 龙大美食启动战略调整“轻装上阵”
Zheng Quan Ri Bao Wang· 2026-02-02 12:28
近日,山东龙大美食(002726)股份有限公司(以下简称"龙大美食")发布2025年业绩预告,受生猪行 业整体下行影响,该公司业绩承压,传统业务板块出现较大亏损,报告期内,该公司按照企业会计准则 的相关规定对存货及生物资产计提了减值准备。在当前猪价持续低迷、全行业普遍亏损的背景下,该公 司正经历着周期底部的"阵痛",并启动了一系列旨在优化资产配置、提升效率的战略调整,以期在行业 筑底过程中实现"轻装上阵"。 龙大美食的业绩表现是生猪养殖行业整体困境的一个缩影。统计显示,A股生猪养殖行业(申万三级行 业)的12家上市公司目前均已披露2025年业绩预告,除了天域生物(603717)科技股份有限公司,其余 公司均预计报告期内的净利润同比减少。 上海钢联(300226)农产品事业部生猪分析师王红焱向《证券日报》记者表示,生猪养殖行业呈现 出"量增价跌、盈利分化"的特征,受能繁母猪存栏持续高位运行影响,出栏量大幅提升,而猪价同比大 幅下跌导致行业自2025年9月份起进入亏损区间。 对于龙大美食而言,公司通过一系列"做减法"与"提质量"的举措,旨在优化资产结构、聚焦核心优势, 其转型成效能否在下一轮行业景气回升时转化为切 ...
龙大美食:海南龙大美食项目主体部分已完工
Core Viewpoint - Longda Food has completed the main construction of its Hainan project and is preparing for equipment debugging, with production to commence based on market demand [1] Group 1: Company Developments - Longda Food has finished the main construction of its Hainan project as of September 5 [1] - Internal decoration is complete, and the company will begin equipment debugging [1] - The company plans to gradually start production according to market demand [1] Group 2: Product Strategy - Longda Food has launched a series of grilled sausage products as a major item [1] - The company is continuously optimizing its product structure to enhance the overall competitiveness of its food business [1] - There is a focus on market trends to improve product offerings [1]
龙大美食:公司高度重视品牌形象建设
Zheng Quan Ri Bao· 2025-09-02 07:10
Group 1 - The company emphasizes the importance of brand image construction and plans to launch a new brand IP "Fa Fa Long" in July 2024 to enhance brand recognition and emotional connection with consumers [2] - The company focuses on its core food business, offering products in three main categories: pre-prepared ingredients, semi-finished products, and finished products, primarily serving B-end clients such as large restaurant chains, food processing factories, and major supermarkets, as well as C-end consumers [2] - Current product offerings include a variety of items such as pig intestine series, grilled sausage series, crispy meat series, and bacon series, with no current involvement in the pet food sector [2] Group 2 - The company will continue to optimize its brand visual system to ensure alignment with its strategic development direction [2] - Future product category development will be evaluated cautiously based on market demand, research and development capabilities, and strategic planning [2]
全聚德携新品亮相春糖会 加快“餐饮产品食品化”战略落地
Zheng Quan Ri Bao· 2025-03-28 11:44
Core Viewpoint - The company Quanjude is accelerating its "foodification" strategy to embrace the younger market and promote brand innovation, showcasing new products at the 112th National Sugar and Wine Commodity Fair [2][3]. Group 1: Company Strategy - Quanjude's "foodification" strategy aims to transform traditional dining products into widely marketable food items, expanding market coverage beyond traditional dining models [2]. - The company is focusing on the development of its "Zero Research Institute" brand, which features healthy and enjoyable snack products, including various series like Duck Three Treasures and Duck Three Delights [2][3]. - Quanjude is enhancing its brand layout by addressing the dual demands of the Z generation for "national trend + health" through high-cost performance new products [3]. Group 2: Market Positioning - The company is revitalizing its stores, such as the Peace Gate and Wangfujing locations, to create themed experiences that cater to diverse consumer interests, including national trend themes and romantic dining themes [3]. - Quanjude's offerings now include small bottles of liquor, Dragon Boat Festival rice dumplings, and grilled sausage series to meet various consumption scenarios [2]. - The company emphasizes the importance of the "people, goods, and venue" business logic in the food sector, focusing on customer experience and immersion [3].