证券日报网讯 龙大美食9月5日在互动平台回答投资者提问时表示，海南龙大美食项目主体部分已完 工，内部装修完成后将开展设备调试工作，后续将根据市场需求有节奏地进行投产。公司现已推出烤肠 系列大单品，并持续优化产品结构，关注市场趋势，以提升食品业务综合竞争力。 （编辑 袁冠琳） ...

（文章来源：证券日报） 证券日报网讯龙大美食9月2日在互动平台回答投资者提问时表示，公司高度重视品牌形象建设，并于 2024年7月发布全新品牌IP"发发龙"，该形象有助于提升品牌辨识度与消费者情感联结，并通过多元化 传播形式增强品牌活力。公司将持续优化品牌视觉体系，确保其与战略发展方向相匹配。目前，公司主 要聚焦于食品主体业务，产品涵盖预制食材、半成品及成品三大品类，主要服务于B端大客户如大型餐 饮连锁店、食品加工工厂、大型商超及C端消费者。公司现有产品包括肥肠系列、烤肠系列、酥肉系 列、培根系列等，目前尚未涉及宠物食品领域。公司将基于市场需求、研发能力及战略规划，审慎评估 新品类开发的可行性。 ...

Core Viewpoint - The company Quanjude is accelerating its "foodification" strategy to embrace the younger market and promote brand innovation, showcasing new products at the 112th National Sugar and Wine Commodity Fair [2][3]. Group 1: Company Strategy - Quanjude's "foodification" strategy aims to transform traditional dining products into widely marketable food items, expanding market coverage beyond traditional dining models [2]. - The company is focusing on the development of its "Zero Research Institute" brand, which features healthy and enjoyable snack products, including various series like Duck Three Treasures and Duck Three Delights [2][3]. - Quanjude is enhancing its brand layout by addressing the dual demands of the Z generation for "national trend + health" through high-cost performance new products [3]. Group 2: Market Positioning - The company is revitalizing its stores, such as the Peace Gate and Wangfujing locations, to create themed experiences that cater to diverse consumer interests, including national trend themes and romantic dining themes [3]. - Quanjude's offerings now include small bottles of liquor, Dragon Boat Festival rice dumplings, and grilled sausage series to meet various consumption scenarios [2]. - The company emphasizes the importance of the "people, goods, and venue" business logic in the food sector, focusing on customer experience and immersion [3].