Core Points - The "Gou in China · All Fujian Happy Shopping" event was officially launched on November 21, 2023, as part of the Ministry of Commerce's "Gou in China · 2025 Boutique Consumption Month" initiative, aiming to boost consumer spending in Fujian province [1][3] - The event features a comprehensive "1+4+N" activity system designed to stimulate consumption across the region, including a main launch ceremony, four core segments focusing on boutique shopping, exquisite food, exciting tourism, and fine performances, along with numerous local activities [3][12] Event Highlights - The event includes various activities such as the Old Brand Carnival, Foreign Trade Quality Products Exhibition, Taiwan Products Pavilion, and a competition for e-commerce influencers, showcasing a diverse range of consumer experiences [4][6] - The Old Brand Carnival features 52 provincial-level old brand enterprises, highlighting the craftsmanship and innovation of Fujian's traditional brands [6] - The Foreign Trade Quality Products Exhibition aims to expand domestic sales channels for integrated development enterprises, while the Taiwan Products Pavilion showcases well-known Taiwanese brands [6] Regional Participation - Different cities in Fujian are showcasing their unique cultural products, with Fuzhou presenting 688 local specialty items and over 300 classic dishes, while Xiamen and Longyan focus on innovative traditional brands [7][9] - The event also emphasizes the promotion of local specialties, such as Wuyi rock tea and traditional ceramics from Dehua, enhancing the regional consumption landscape [9] Exhibition Details - The Fourth Fujian Product Expo features a professional, market-oriented, and international approach, with a total exhibition area of 40,000 square meters and participation from over 1,000 exhibitors [10][11] - The expo includes specialized sub-exhibitions focusing on themes like restaurant exports, lacquer art, and new food and beverage industries, attracting over 30,000 professional buyers [10][11] Cultural and Economic Impact - This carnival not only aims to boost consumption in Fujian but also serves as a platform to showcase the cultural and industrial vitality of the region, promoting the concept of "Fujian products sold globally" [12]

Group 1 - The company emphasizes the importance of brand image construction and plans to launch a new brand IP "Fa Fa Long" in July 2024 to enhance brand recognition and emotional connection with consumers [2] - The company focuses on its core food business, offering products in three main categories: pre-prepared ingredients, semi-finished products, and finished products, primarily serving B-end clients such as large restaurant chains, food processing factories, and major supermarkets, as well as C-end consumers [2] - Current product offerings include a variety of items such as pig intestine series, grilled sausage series, crispy meat series, and bacon series, with no current involvement in the pet food sector [2] Group 2 - The company will continue to optimize its brand visual system to ensure alignment with its strategic development direction [2] - Future product category development will be evaluated cautiously based on market demand, research and development capabilities, and strategic planning [2]

Core Viewpoint - Muyuan Foods is expected to report a net loss of 3.9 billion to 4.7 billion yuan for 2023, marking its first loss since going public, compared to a profit of 13.266 billion yuan in the same period last year [1] Group 1: Financial Performance - The company sold 63.816 million pigs in 2023, a year-on-year increase of over 4%, while sales revenue decreased by over 9% to 108.217 billion yuan [1] - The company's slaughtering business, which accounted for 16% of revenue in the first half of 2023, saw a significant increase in the number of pigs slaughtered, reaching 13.26 million, an 80% year-on-year growth [2] - The average loss per pig in the slaughtering business decreased from approximately 120 yuan in 2022 to around 70 yuan in 2023, although the business has not yet achieved profitability [2] Group 2: Strategic Initiatives - Muyuan Foods is working to integrate its pig farming operations with downstream processing, aiming to enhance sales channels and uncover value within the industry chain [2] - The company has established 25 slaughter subsidiaries in key pig farming regions and has launched 10 slaughterhouses with a combined capacity of 29 million pigs per year [3] - In 2023, Muyuan Foods also ventured into renewable energy by establishing four subsidiaries focused on solar power, although it clarified that this initiative is intended to reduce operational costs rather than a shift into a new industry [3]