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核心板块管理层大减员!大众推10亿欧元降本计划
当地时间1月21日,德国大众集团宣布,旗下"核心品牌集群"(Brand Group Core,BGC)将成立全新的管理董事会,统筹跨品牌重大决策,并通过削减 管理岗位、整合生产架构等举措,到2030年累计实现10亿欧元成本节俭目标。按计划,在2026年夏季前,核心品牌集群的董事会成员数量将较之前削减约 1/3。 重组董事会,强化跨品牌管理 首先需要强调的是,此次的架构调整及成本削减计划并非针对整个大众集团,而是集团下属的核心品牌集群。该集群由施文韬(Thomas Schäfer)全面 负责,他身兼大众集团管理董事会成员、大众乘用车品牌CEO、核心品牌集群负责人三职,统筹大众乘用车、斯柯达、西雅特/CUPRA、大众商用车四大品 牌的协同运营与战略推进。 回首2021-2022年,为了整合资源、提升协同效率,大众集团旗下逐渐形成三大乘用车品牌集群的管理架构。其中,核心品牌集群包括大众乘用车、斯 柯达、西雅特/CUPRA、大众商用车;进取品牌集群(Brand Group Progressive)包括奥迪、宾利、兰博基尼、杜卡迪;运动豪华品牌集群(Brand Group Sport Luxury)则只有保时捷。此外, ...
大众集团首次关停德国本土工厂
Core Viewpoint - Volkswagen Group has officially ceased vehicle production at its Dresden plant starting December 16, marking the first time in its 88-year history that it has shut down a factory in Germany due to declining demand in China and Europe, as well as the impact of U.S. tariffs [2] Group 1: Factory Overview - The Dresden plant, known as the "Transparent Factory," was established in 2002 and became a landmark for its visual production process, initially dedicated to the luxury Phaeton model [3] - The factory was built at a cost of €187 million and was designed without body manufacturing, painting, or stamping facilities, focusing solely on final assembly [3] - Despite its innovative design, the Phaeton model failed to meet sales expectations, leading to its discontinuation in 2016 after incurring losses of €2 billion for the company [5] Group 2: Transition and Production Changes - After the Phaeton's discontinuation, Volkswagen invested €20 million to modify the Dresden plant, which began producing the electric e-Golf in 2017 [6] - The plant transitioned to producing the ID.3 model, but its output remained low, with only 6,500 units produced in 2022, leading to plans to cease ID.3 production by 2023 [6] - The factory's cumulative production over 22 years was less than 200,000 vehicles, hindered by high operational costs in Germany [6] Group 3: Financial Pressures and Future Plans - The closure of the Dresden plant is part of a broader capacity reduction plan by Volkswagen, which aims to cut costs amid high manufacturing expenses and low productivity [8] - In December 2024, Volkswagen reached an agreement with labor unions to maintain operations in Germany while planning to reduce production capacity by over 70,000 units and cut 35,000 jobs by 2030 [8] - The Dresden site will be repurposed into a research park focusing on artificial intelligence, robotics, and chip development, while remaining open to the public as a tourist attraction [8][9] - Volkswagen reported a net loss of €1.072 billion in Q3 2025, marking its first quarterly loss in five years, and has lowered its profit expectations for 2025 due to pressures from declining sales in China and Europe, as well as U.S. tariffs [9]