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荣昌爆火启示录:一座四五线小城如何接住224万游客的泼天富贵?
Sou Hu Cai Jing· 2025-05-17 15:15
Core Insights - The article highlights the unexpected success of Rongchang, a lesser-known district in Chongqing, which attracted 2.24 million visitors during the May Day holiday through innovative strategies like opening government canteens to the public [1][2][4] Group 1: Government Initiatives - The opening of government canteens provided thousands of additional seats for tourists, alleviating pressure on local restaurants and enhancing the overall dining experience [2][4] - The initiative was a strategic move to manage the overwhelming influx of visitors, demonstrating effective crisis management and public service [2][7] Group 2: Economic Impact - Rongchang's approach transformed short-term tourist traffic into long-term brand recognition, showcasing local specialties like pig products and traditional crafts [5][11] - The district's model of "government support + community collaboration" effectively turned visitors into brand ambassadors, enhancing the region's reputation [7][12] Group 3: Visitor Experience - The unique offerings, such as free public transport and trial tastings of local delicacies, created a memorable experience for tourists, encouraging them to share their experiences [7][12] - The trust in government-operated canteens for hygiene and quality contributed to their popularity among visitors, contrasting with concerns about private dining establishments [12][14] Group 4: Long-term Strategy - The article emphasizes the importance of balancing limited resources in small cities with the need for exceptional visitor experiences, suggesting that the key to sustainable tourism lies in creating lasting impressions [9][14] - Rongchang's success serves as a case study for other small cities, illustrating that leveraging local culture and community engagement can yield significant economic benefits [11][14]
7000名游客挤爆政府食堂!
券商中国· 2025-05-02 15:16
吃掉1200斤大米,超过1500斤猪肉 据大河报报道,5月1日中午,记者来到重庆市荣昌区人民政府食堂,门口已经停满了来自各地的车辆,此处免 费停车。 5月2日,"荣昌政府食堂米饭蒸了半吨多"的话题冲上热搜第一。 今年"五一"假期,多地推出暖心举措,打开党政机关大门,为游客提供免费停车服务、免费饮用水,甚至开放 政府食堂等暖心周到的服务。 "五一"首日 重庆荣昌政府食堂: 餐厅的价格比较平价,所有菜品按照食材成本收费 ,早餐每人10元,1.5米以下儿童是每人5元,有18种 菜品;午餐成人是每人20元,1.5米以下儿童是每人10元,自助餐的形式,菜品丰富。开放食堂只是"五 一"假期期间优化旅游服务的惠民措施其中一项,其他还有对停车场免费、公交车免费,尽其所能改善旅 游体验。 在浙江衢州市,2019年起,政府机关部门开始拆除围墙。围墙拆除后的机关单位除了开放停车位和绿地之 外,部分地区还会在节假日开放食堂。 当地一名工作人员告诉红星新闻记者,政府拆掉围墙以后,周末和节假日期间只要市民的车也可以进去 停。碰到大的节假日, 比如国庆长假,政府会把食堂贡献出来,外地很多游客可以去食堂就餐,18元一 份,有荤有素有水果。 ...
热搜第一!“每份菜3元至18元”,7000名游客挤爆政府食堂!
凤凰网财经· 2025-05-02 14:11
5月2日,"荣昌政府食堂米饭蒸了半吨多"的话题冲上热搜第一。 连免费加饭的餐盘都没了,工作人员说,每次饭一端上来就秒空,饭碗都不够用了。前来吃饭的一位大 姐高兴地说,自己抢到了最后两碗。 据极目新闻5月2日报道,5月2日上午,重庆市荣昌区政府机关食堂经理吴娜介绍,平时每天的就餐人数 大约在800余人, 但5月1日当天的游客数量接近7000人, 餐厅内位置不够,有游客直接坐在门外路边就 餐。 当天用了1200斤(600千克)大米,蒸了280盆米饭,全部吃完了。 中午食材比较充足,但晚上菜 就不够了,紧急调集了近500斤(200多千克)荣昌猪肉,才保证了对游客的餐饮供应。据介绍, 游客 全天食用猪肉超过1500斤(近800千克) 。 据重庆"荣昌微发布"此前消息,最近火遍网络的重庆荣昌区,宣布区政府机关食堂于5月1日至5月5日面 向社会开放。本次开放以"惠民价格、地道风味、安全品质"为宗旨,特别推出荣昌卤鹅、黄凉粉等20余 道"荣昌味道"小碗菜,每份菜品价格3元至18元,游客可"一站式"品尝荣昌本土特色美食。4月30日中 午,荣昌区委书记高洪波、区长万容到区机关食堂调研食堂面向游客开放试运行情况。高洪波强调,要 ...