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苏州老字号全球伙伴行动启动 赋能“苏州制造”出海
Sou Hu Cai Jing· 2025-07-10 17:09
Group 1 - The Suzhou Old Brand Carnival was held on July 9, featuring nearly 30 Suzhou old brand companies, promoting consumer engagement through discounts and innovative initiatives [1][3] - The "Global Partner Action for Suzhou Old Brands" was launched, aiming to provide comprehensive services for old brands and facilitate international cooperation, enhancing the export capabilities of "Suzhou Manufacturing" [3][6] - The event utilized both online and offline strategies to activate new consumption scenarios, including a live streaming platform and various cultural performances to attract younger demographics [6][8] Group 2 - The Suzhou Manufacturing Brand Center serves as a comprehensive service platform integrating display, selection, and live streaming, supporting the transformation and upgrading of the manufacturing industry [8] - Since its opening in June last year, the center has attracted over a thousand enterprises through cross-border selection events and live streaming competitions, demonstrating effective online and offline promotional strategies [8] - The next steps for the Lion Mountain Business Innovation Zone include focusing on brand upgrades and market expansion for "Suzhou Manufacturing," providing more diverse platforms and support for enterprises [8]
重庆荣昌借卤鹅热度打造特色品牌 让流量赋能产业链成长
Ren Min Ri Bao· 2025-05-08 21:48
"车队有40多辆车,每辆车一天接送游客六七趟,还免费送麻饼、矿泉水、防暑药品等,让游客开心游 玩。""五一"假期,重庆渝驾汇汽车租赁公司负责人陈鹏申请成为一名志愿者。他带头组建"荣昌同心志 愿服务车队",为游客提供免费接送服务。 巨大的流量,让从业多年的鹅堂食品公司负责人王龙有些"措手不及"。"现有的食品车间每天只能生产 5000只卤鹅,线上还有3000—5000只的需求缺口。"王龙说。 "不能为了冲销量盲目扩产能。"热潮之下,王龙保持着清醒:新建工厂需投入数千万元,批量赶工对口 碑会有负面影响;若热度消退,产能过剩也将拖垮企业。"我们的应对策略是临时租工厂生产,并严控 配方品质保证出品。"王龙说。 "五一"假期,荣昌区接待游客234.5万人次,同比增长168.2%;荣昌卤鹅销售量超29万只,同比增长 752.53%。 "荣昌卤鹅是有着300年历史的非遗美食,发展卤鹅产业,我们很有底气。"荣昌区商务委副主任温成才 介绍,依托农牧特色国家级高新区,荣昌已启动规划卤鹅产业园,未来将集聚种鹅繁育、深加工、冷链 物流企业;行业标准和冷链物流体系也在建设中,"养殖—加工—流通"的卤鹅生产全链条将逐步打 通。"让流量赋能 ...