养猪这行当，在我家的历史颇为长久。以前，家里养猪是不买饲料的，全是用自家产的木薯、番薯、玉 米、南瓜、冬瓜、米糠，以及各类菜蔬养殖。用父亲的话来说就是，有的是力气，有田又有地，多种杂 粮就是了，买饲料养猪，那不是赔钱了吗？祖母负责喂猪，她是我见过养猪最精细化且带着浓厚感情色 彩的养猪人，一天三顿，用柴火将剩饭剩粥加水，番薯，或者是南瓜、冬瓜，切成小块，再加玉米粉、 番薯藤等一起煮熟来喂猪。有时遇到猪胃口不好，还会在猪食里撒把盐来帮猪调调胃口，妥妥的无公害 纯杂粮，亲情式喂养。我参加工作后，虽说天南海北的食品都吃过，但许多食材一吃进嘴里，明显地感 觉到了各种科技与狠活，让人食欲大减，时常感慨自己的生活品质还不如祖母当年喂养下的猪。 世事令人感慨，那时村里家家养猪，但能天天吃上猪肉的人家几乎没有。如果某天，父亲叫来拖拉机， 招呼上叔伯走向猪栏的时候，我们就知道可以尝到猪肉的味道了，那也是儿时最欢喜的日子。此时，猪 也预感到了自己的去向，死活杵在猪栏里不肯出来，于是，父亲会用水桶套在猪的头上，叔父拉着猪尾 巴，伯父推着猪肚子，小孩儿就用木棍敲打着水桶，就这样，在嗷嗷大叫的嘶吼声中，猪到底被架上了 拖拉机，送往镇上的 ...

Core Insights - The core strategy of Dingdong Maicai is to build a comprehensive supply chain from farm to table, enhancing its brand visibility and supply chain strength through its own brand "Heizhuanshijia" [1][2] - Dingdong Maicai's shift from merely selling pork to raising pigs represents a significant strategic upgrade, addressing quality concerns and cost control in the black pig market [2][3] Group 1: Market Challenges - The black pig market in China faces structural contradictions between consumer upgrades and industrial imbalances, leading to trust issues and bottlenecks in the industry [4] - Consumers are increasingly concerned about food safety, with frequent food safety issues causing doubts about the quality of black pork, despite its higher price compared to white pork [4][7] - The lack of effective quality identification methods and the misuse of "local pig" labels have contributed to a trust crisis in the black pig industry [4] Group 2: Strategic Moves by Dingdong Maicai - Dingdong Maicai's strategy involves deep collaboration with Gaojin Foods to explore an order-based breeding model, planning to invest in 30,000 specialty black pigs over the next year [10] - The company aims to create a traceable system to ensure the quality and safety of black pigs, addressing consumer trust issues [10][19] - By focusing on consumer data to customize pig specifications and developing high-value products, Dingdong Maicai seeks to maximize the economic value of black pigs [10][15] Group 3: Supply Chain Innovations - Dingdong Maicai's approach includes a transparent supply chain where consumers can trace the entire lifecycle of the pigs, enhancing trust and quality assurance [17][19] - The company has established a "pig chip" barrier through molecular breeding technology, improving lean meat rates and creating detailed product solutions [19] - The integration of cold chain logistics ensures that pork remains fresh and safe, with a commitment to daily sales and no overnight meat [14][20] Group 4: Market Positioning and Consumer Engagement - Dingdong Maicai's "Heizhuanshijia" brand has achieved significant sales, with over 200,000 users and a high rate of repeat customers, indicating strong market acceptance [12] - The company is expanding its offline presence with dedicated stores, allowing consumers to see the quality of the meat firsthand, thus bridging the gap between online and offline experiences [21] - By collaborating with well-known restaurant chains, Dingdong Maicai is positioning itself as a quality supplier in the food service industry, enhancing its market influence [20]