以下文章来源于中国饮品快报 ，作者老W 中国饮品快报 . 新茶饮推动者 奶茶店杯子的变化，反应的问题不少。 点奶茶时，你是否也有这样的困惑，一些产品有中杯、大杯的选项，唯独缺少小杯。如果仅有两个 选项，那不应该是小杯、大杯吗？ 关于这个问题的答案，目前最流行的解释与星巴克有关。 普遍认为星巴克为了体现产品价值，采用"锚点效应"对产品杯型命名，让消费者觉得中杯是"基础选 择"，从而更容易选择大杯，乃至超大杯。 奶茶产品中杯、大杯的选择 星巴克杯型选择 但星巴克最初的门店，实则有小杯，该杯型主要用于意式浓缩或玛奇朵等产品的使用，这些产品的 容量加上冰块，往往仅在150ml左右。但随着这类产品的下架，小杯杯型也随之淡出视线，造就了只 有中杯、大杯、超大杯，没有小杯的印象。 在奶茶行业的发展中，星巴克作为不少品牌学习与借鉴的"老师"，无论产品还是服务，乃至门店装 修中，隐约都能看到该品牌的身影，于是也就有人将奶茶店无小杯的设定归于了源自星巴克。 不过，此时我们需要注意另一个"历史背景"。 奶茶行业的初期，由于制冰机价格昂贵，不少门店选择提前制作好奶茶，然后放置冰柜中冷藏，待 到消费者购买时，直接舀进杯子即可。而那时的 ...

Core Viewpoint - The appointment of Zhao Yongpo as CEO of WEY marks the ninth leadership change since the brand's establishment in 2016, reflecting ongoing strategic instability and challenges in positioning within the high-end automotive market [1][2][6]. Leadership Changes - WEY has experienced frequent CEO changes, with eight different leaders in nine years, indicating a lack of stability in its management [2][4]. - The longest-serving CEO, Yan Si, held the position for two years, while the shortest tenure lasted only two months [2][4]. - Recent CEOs, including Feng Fuzhi, have left due to various reasons, including failure to meet strategic goals such as establishing a direct sales channel [5][10]. Strategic Challenges - WEY's strategic direction has been inconsistent, with shifts in focus that have not solidified its market position [7][9]. - The brand initially aimed for a luxury market presence with models like VV7 and VV5 but struggled with innovation and market differentiation, leading to a decline in sales after 2019 [7][9]. - The decision to pivot to a "coffee series" of electric vehicles did not resonate with consumers, resulting in confusion and a loss of brand identity [9][10]. Market Performance - Despite a 93% year-on-year sales increase in the first eleven months of the year, WEY's total sales were only 89,000 units, representing just 4.4% of Great Wall's total sales [13]. - The brand's performance is significantly lower compared to competitors like Geely and Dongfeng, which have established stronger sales figures in the high-end market [13]. Broader Industry Context - Great Wall Motors faces challenges in high-end market penetration, electric vehicle transition, and global expansion, with its overseas revenue contributing nearly 40% of total income [11][13]. - The company is perceived as a follower in the competitive landscape, particularly in the smart vehicle sector, where it lags behind rivals like BYD and Chery [11][13].