Core Viewpoint - The success of Li Auto is not solely dependent on range-extended technology but rather a combination of precise positioning, technological iteration, user experience, and ecosystem collaboration, transforming the disadvantages of range extension into differentiated advantages [1] Group 1: Market Positioning - Li Auto focuses on the mid-to-high-end family market, positioning its products as "mobile homes" tailored to the needs of families with children, such as the six-seat SUV layout and features like refrigerators and TVs [2] - The company avoids direct competition in the mainstream market by targeting the range-extended technology segment, capturing 70% of the large SUV market with the Li L9 and securing the top two spots in the mid-large SUV segment with the L7 and L8 [3] Group 2: Technological Advantages - Range-extended vehicles address the core pain point of range anxiety for Chinese families, offering a "city electric, long-distance fuel" model that combines electric driving experience with extended range capabilities [4] - The simplicity of the range-extended structure (no transmission) provides a driving experience close to that of electric vehicles, with lower maintenance costs compared to plug-in hybrids [5] Group 3: Smart Technology and Service System - Li Auto's investment in R&D exceeds 10 billion yuan in 2024, with 50% allocated to AI, enhancing its smart driving technology to compete at the top tier [6] - The company operates 467 direct sales stores nationwide, providing standardized services and utilizing advanced AI models to enhance user engagement [7] Group 4: User Preferences and Cost Sensitivity - Users prefer range-extended vehicles over plug-in hybrids due to the consistent driving experience and the absence of the "fuel-electric switch" issue found in hybrids [8] - Li Auto's target demographic, primarily middle-to-high-income families, shows lower sensitivity to fuel prices, with 80% of driving scenarios being urban commutes, thus maintaining a cost advantage [8] Group 5: Supply Chain and Ecosystem Synergy - Li Auto supports local suppliers to build an ecosystem that achieves cost reduction through scale, with the L6 model expected to exceed a monthly production capacity of 20,000 units in 2024 [9]

Core Insights - The release of the upgraded Li Auto L series, featuring enhancements in design, chassis, advanced driver assistance systems, and smart cockpit functionalities, is set to begin deliveries on May 9 [1][3] - The L series models are equipped with advanced chips, including the Horizon Journey 6M for AD Pro and NVIDIA Thor-U for AD Max, providing significant computational power of 700 TOPS [1] - The L6 model has achieved over 250,000 deliveries since its launch in April 2024, while the L7 and L8 models have surpassed 500,000 deliveries [3] Group 1: Product Features - The L6 model includes standard ATL LiDAR, enhancing active safety capabilities to match those of AD Max, with features like automatic emergency braking and steering avoidance in low-light conditions [1] - The L7 and L8 models now come with dual-chamber air suspension, improving vehicle stability and ride comfort, and the Max versions have seen significant increases in electric range [5] - The L9 model features advanced dual-chamber air suspension and upgraded smart cockpit experiences, including a new entertainment screen and high-quality sound system [9][11] Group 2: Pricing and Variants - The L6 model is priced between 249,800 to 279,800 yuan, while the L7 and L8 models are priced from 301,800 to 359,800 yuan and 321,800 to 379,800 yuan respectively [3][7] - The L9 model is available at a price range of 409,800 to 439,800 yuan, with special editions featuring unique color options and design enhancements [12] Group 3: Future Developments - Li Auto plans to upgrade the AD Max platform to a new VLA driver model later this year, enhancing the capabilities of 22 L9 models through OTA updates [11] - The company is focusing on integrating advanced AI capabilities into its vehicles, allowing for personalized user experiences and improved interaction with the smart assistant [3]

Core Viewpoint - The article discusses the launch of the new version of the Li Auto L7, featuring a fresh blue-gray color option, and highlights the promotional activities on various platforms [2]. Group 1 - The new Li Auto L7 model has been officially unveiled with a modern blue-gray color scheme [2]. - The launch event is being promoted through multiple official channels, including the Li Auto app, website, and social media platforms [2].