Core Viewpoint - The success of Li Auto is not solely dependent on range-extended technology but rather a combination of precise positioning, technological iteration, user experience, and ecosystem collaboration, transforming the disadvantages of range extension into differentiated advantages [1] Group 1: Market Positioning - Li Auto focuses on the mid-to-high-end family market, positioning its products as "mobile homes" tailored to the needs of families with children, such as the six-seat SUV layout and features like refrigerators and TVs [2] - The company avoids direct competition in the mainstream market by targeting the range-extended technology segment, capturing 70% of the large SUV market with the Li L9 and securing the top two spots in the mid-large SUV segment with the L7 and L8 [3] Group 2: Technological Advantages - Range-extended vehicles address the core pain point of range anxiety for Chinese families, offering a "city electric, long-distance fuel" model that combines electric driving experience with extended range capabilities [4] - The simplicity of the range-extended structure (no transmission) provides a driving experience close to that of electric vehicles, with lower maintenance costs compared to plug-in hybrids [5] Group 3: Smart Technology and Service System - Li Auto's investment in R&D exceeds 10 billion yuan in 2024, with 50% allocated to AI, enhancing its smart driving technology to compete at the top tier [6] - The company operates 467 direct sales stores nationwide, providing standardized services and utilizing advanced AI models to enhance user engagement [7] Group 4: User Preferences and Cost Sensitivity - Users prefer range-extended vehicles over plug-in hybrids due to the consistent driving experience and the absence of the "fuel-electric switch" issue found in hybrids [8] - Li Auto's target demographic, primarily middle-to-high-income families, shows lower sensitivity to fuel prices, with 80% of driving scenarios being urban commutes, thus maintaining a cost advantage [8] Group 5: Supply Chain and Ecosystem Synergy - Li Auto supports local suppliers to build an ecosystem that achieves cost reduction through scale, with the L6 model expected to exceed a monthly production capacity of 20,000 units in 2024 [9]

Core Insights - The release of the upgraded Li Auto L series, featuring enhancements in design, chassis, advanced driver assistance systems (ADAS), and smart cockpit functionalities [1][3][5] Group 1: Product Launch and Features - The Li Auto L series smart upgrade includes four models with significant upgrades in appearance, chassis, ADAS, and smart cockpit features [1] - The L6 model is priced between 249,800 to 279,800 yuan, featuring a new exclusive color and interior design [1][3] - The L7 and L8 models are priced between 301,800 to 359,800 yuan and 321,800 to 379,800 yuan respectively, also featuring new exclusive colors and interior designs [3][7] Group 2: Advanced Driver Assistance Systems - The L series models have upgraded ADAS chips, with the L7 and L8 featuring standard laser radar and enhanced safety mechanisms [5] - Li Auto conducts over 70,000 simulation validations daily, covering 2,800 extreme scenarios, equivalent to over 300,000 kilometers, to ensure higher safety standards [5] Group 3: Battery and Range Improvements - The L7 Max model's pure electric range has increased from 225 km to 286 km, while total range improved from 1,360 km to 1,421 km [7] - The L8 Max model's pure electric range increased from 225 km to 280 km, with total range rising from 1,360 km to 1,415 km [7] Group 4: Premium Features in L9 Model - The L9 model introduces an 18-point hot stone massage feature and a significantly upgraded rear entertainment experience with a 21.4-inch screen [9] - The L9 Ultra model will feature the NVIDIA Thor-U chip and a high-quality sound system with 21 speakers [9][10]

Core Insights - Li Auto has launched the upgraded L series models, featuring significant enhancements in appearance, chassis, assisted driving, and intelligent cockpit [1][3][17] Pricing and Model Details - The pricing for the upgraded models is as follows: L6 priced at 249,800 to 279,800 CNY; L7 priced at 301,800 to 359,800 CNY; L8 priced at 321,800 to 379,800 CNY; L9 priced at 409,800 to 439,800 CNY [1][9][16] Technological Upgrades - All models have received an upgrade in assisted driving chips, with standard ATL all-weather LiDAR. The AD Pro features the Horizon Journey® 6M chip, while the AD Max is equipped with the NVIDIA Thor-U chip, boasting 700 TOPS computing power [1][3] - The new generation VLA driver model will be introduced for the AD Max platform, enabling advanced features such as voice command execution and parking space identification [3] Interior and User Experience Enhancements - The intelligent cockpit has been upgraded with a new version of "Li Xiang Classmate," which includes customizable avatars and improved memory capabilities for family members' preferences [3] - The L9 model features an 86% larger rear entertainment screen and a high-quality sound system with 21 speakers, enhancing the overall user experience [14] Model Performance and Features - The L6 model has achieved over 250,000 deliveries since its launch in April 2024, showcasing its popularity [4] - The L7 and L8 models have collectively delivered over 500,000 units, emphasizing their appeal to families [7] - The L7 Max and L8 Max have seen significant improvements in electric range, with L7 Max's pure electric range increasing from 225 km to 286 km, and L8 Max's from 225 km to 280 km [8] Special Offers and Promotions - Customers who place orders for the L6 model by May 31 can benefit from a 3-year interest-free financing plan and various promotional offers [6][9] - Similar promotional offers are available for the L7 and L8 models, including financing options and special color schemes [9][16] Delivery Timeline - The upgraded L series models are set to begin formal deliveries on May 9, 2025, allowing customers to experience the new features firsthand [17]

Core Insights - The release of the upgraded Li Auto L series, featuring enhancements in design, chassis, advanced driver assistance systems, and smart cockpit functionalities, is set to begin deliveries on May 9 [1][3] - The L series models are equipped with advanced chips, including the Horizon Journey 6M for AD Pro and NVIDIA Thor-U for AD Max, providing significant computational power of 700 TOPS [1] - The L6 model has achieved over 250,000 deliveries since its launch in April 2024, while the L7 and L8 models have surpassed 500,000 deliveries [3] Group 1: Product Features - The L6 model includes standard ATL LiDAR, enhancing active safety capabilities to match those of AD Max, with features like automatic emergency braking and steering avoidance in low-light conditions [1] - The L7 and L8 models now come with dual-chamber air suspension, improving vehicle stability and ride comfort, and the Max versions have seen significant increases in electric range [5] - The L9 model features advanced dual-chamber air suspension and upgraded smart cockpit experiences, including a new entertainment screen and high-quality sound system [9][11] Group 2: Pricing and Variants - The L6 model is priced between 249,800 to 279,800 yuan, while the L7 and L8 models are priced from 301,800 to 359,800 yuan and 321,800 to 379,800 yuan respectively [3][7] - The L9 model is available at a price range of 409,800 to 439,800 yuan, with special editions featuring unique color options and design enhancements [12] Group 3: Future Developments - Li Auto plans to upgrade the AD Max platform to a new VLA driver model later this year, enhancing the capabilities of 22 L9 models through OTA updates [11] - The company is focusing on integrating advanced AI capabilities into its vehicles, allowing for personalized user experiences and improved interaction with the smart assistant [3]