文｜李思商业案例 2025年8月，「青岛啤酒博物馆」在它开张的第22年周年庆时刻达成游客总接待量破1500万人次的成 就。 按照它淡季50元/人、旺季60/人呢、各种持证半价的收费标准，这座由「青岛啤酒」于2003年投资2800 多万建成的博物馆，累计门票收入就已经至少7亿元打底。当然，平均每年小几千万的营收相比青岛啤 酒的主业收入而言，几乎可以忽略不计，却也能作为对这座博物馆影响力的印证。 作为核心展示成立百年的青岛啤酒的老厂房、老设备、中国啤酒工业史的特色博物馆，它是「第四批国 家一级博物馆」，还是「国家工业旅游示范基地」，是「全国博物馆海外影响力百强」，更在近期入选 了「国家发改委2024年度全国消费新场景典型案例」。 基本上，来青岛旅游，已经把文创消费玩出花的青岛啤酒博物馆已经成为了游客的必去网红打卡地之 一。 无论你喝不喝酒。 一个卖啤酒的，能够在啤酒之外的行业找到一块如此鲜活的消费与展现场景，青岛啤酒博物馆无疑是让 酒业同行们羡慕的存在。 尤其是在行业大环境不景气的情况下。 但问题是，青岛啤酒已经在过去很长一段时间里，一直都在博物馆、文创IP、剧本杀、联名品、价比飞 天茅台的超高端啤酒等领域，在一 ...

Core Viewpoint - The 9th China Time-honored Brand (Shandong) Expo showcases the rich heritage and innovative achievements of time-honored brands, with Qingdao Beer, a 122-year-old brand, prominently featured, attracting attention from domestic and international distributors and visitors [1] Group 1: Qingdao Beer Presentation - Qingdao Beer presented its full range of products, including Classic 1903, Pure Draft, White Beer, and others, at the expo, drawing significant visitor interest and engagement [5][9] - The beer's unique flavors and styles were well-received, with attendees expressing pride in the brand and sharing personal connections to it [3][5] Group 2: Product Innovation and Technology - Qingdao Beer has leveraged technology to enhance its distribution, ensuring that fresh raw beer can reach consumers across various regions, including remote areas [7] - The company maintains strict brewing standards and utilizes data-driven approaches to ensure product quality, with nearly 400 beer flavor compounds standardized [10][12] Group 3: Brand Evolution - Qingdao Beer exemplifies the balance of tradition and innovation, continuously evolving while adhering to its century-old quality standards [10][12] - The brand has received national recognition for its technological advancements, positioning itself as a leader in the future of manufacturing [12]