Core Viewpoint - The recent "subsidy war" among major players in the food delivery market, including Meituan, JD Group, and Alibaba, is primarily aimed at capturing market share, raising concerns about the potential impact on profit margins and investment returns for these companies [1][5][7]. Group 1: Market Dynamics - The food delivery market has seen intensified competition with the launch of "0 yuan purchase" promotions by Meituan, leading to a significant increase in consumer engagement and social media buzz [1][3]. - As of July 15, 2023, all three major companies—Alibaba, Meituan, and JD Group—experienced stock price increases of 6.97%, 4.38%, and 2.12% respectively, although year-to-date performance shows Alibaba up 40.06% while Meituan and JD Group are down 16.81% and 5.7% respectively [3][4]. Group 2: Fund Holdings - Alibaba is a significant player in public fund holdings, ranking among the top ten heavy stocks with a total market value of 50.713 billion yuan held by 765 funds as of the end of Q1 2023 [4]. - Meituan also has substantial fund backing, with 248 funds holding a total market value of 19.703 billion yuan, while JD Group has limited fund support, primarily from a single ETF [4]. Group 3: Profitability Concerns - Analysts express caution regarding the long-term profitability of the major players due to the aggressive nature of the subsidy war, which may lead to significant losses in the food delivery sector [5][6]. - Goldman Sachs projects that the ongoing subsidy war could result in substantial losses for these companies, estimating that Alibaba's food delivery business could incur losses of 41 billion yuan and JD Group 26 billion yuan by mid-2026 [6]. Group 4: Industry Impact - The subsidy war is expected to benefit leading brands in the tea and beverage sector, with stocks like Nayuki Tea and others seeing price increases since the onset of the subsidy promotions [5][6]. - The competition is anticipated to stimulate demand in the restaurant supply chain, with a potential increase in order volumes as a result of the ongoing promotions [5][6].

Investment Rating - The report maintains a "Recommended" rating for the social service industry [5]. Core Insights - The ongoing subsidy wars in the food delivery sector are beneficial for leading tea beverage brands, with platforms like Meituan and Alibaba continuing to offer significant discounts to attract consumers [9][12]. - The report anticipates that the average daily order volume in the food delivery sector will peak at over 200 million orders in Q3, with subsidies increasingly concentrated on top tea and coffee brands due to their capacity to handle high turnover [9][12]. Summary by Sections 1. Weekly Insights: Observations on Summer Food Delivery Subsidies - Meituan is offering "0 Yuan delivery coupons" redeemable for low-priced beverages, and has introduced various discount activities to enhance user engagement [12]. - Alibaba's Taobao is also providing substantial coupon packages to encourage food delivery orders [12]. - JD.com has normalized its "100 billion subsidy" activities over the weekend without large-scale concentrated subsidies [2]. 2. Industry Data - In May 2025, China's total retail sales of consumer goods reached 41,326 billion Yuan, with a year-on-year growth of 6.4%, marking the highest growth rate in nearly a year [14]. - Online retail sales grew significantly faster than offline sales, with online sales increasing by 8.5% year-on-year compared to 3.8% for offline sales [15]. 3. Industry News - The report highlights the impressive results of the Hainan duty-free shopping policy, which has seen shopping amounts reach 195.8 billion Yuan over five years, with a significant increase in shopping participants [55]. - The hotel industry is experiencing a trend of rising prices but declining occupancy rates, with RevPAR showing a year-on-year increase [31]. - High-end dining establishments are adapting to market demands by offering more affordable options to attract local customers [57]. 4. Market Performance - The social service industry saw a weekly increase of 2.11%, outperforming the CSI 300 index by 1.29 percentage points, with notable performances in professional services and tourism sectors [59]. - Individual stocks such as 澳博控股 and 永利澳门 have shown significant gains, reflecting positive market sentiment in the gaming sector [61]. 5. Key Stock Profit Forecasts and Valuations - The report includes profit forecasts for key companies, recommending 中免集团 and 学大教育, among others, with projected earnings per share (EPS) growth over the next few years [68].