Core Viewpoint - Chery has transformed from a "follower" to a "definer" in the global automotive industry, showcasing its technological advancements and redefining the global image of Chinese automobiles through its "Technology Going Global 3.0" strategy [4][17]. Group 1: Chery's Global Presence - The Shanghai International Auto Show attracted significant attention to Chery, with over 5,000 overseas guests and industry media representatives, highlighting the company's growing global influence [1][4]. - Chery's exhibition showcased various technological innovations, including the Kunpeng engine with a thermal efficiency of 48%, and the amphibious vehicle Jetour Zhenghong G900, demonstrating China's comprehensive technological capabilities [1][15]. Group 2: Evolution of Chery's Global Strategy - Chery's international expansion can be categorized into three phases: - Phase 1 (1.0): Product export phase, focusing on cost-effectiveness to enter international markets, with over 1 million vehicles exported from 2001 to 2010 [5][7]. - Phase 2 (2.0): Localization phase, emphasizing ecosystem development and establishing local production bases to enhance brand recognition and market share [7][8]. - Phase 3 (3.0): Technology innovation phase, where Chery transitioned from selling products to exporting technology standards, establishing a global integrated system of R&D, manufacturing, supply chain, and service [8][9]. Group 3: Technological Advancements - Chery has achieved significant technological milestones, including the launch of the Kunpeng engine, which surpasses competitors like Toyota and Volkswagen in thermal efficiency [12]. - The company has established a robust global R&D network with over 29,000 patent applications, positioning itself as a leader in automotive technology [12][15]. Group 4: Market Performance - In 2024, Chery's total sales reached 2.604 million vehicles, with exports of 1.14 million units, setting a new record for Chinese automotive exports [11]. - The brand value of Chery increased by 163%, ranking it among the top three in the Chinese automotive manufacturing industry, reflecting its enhanced market influence [10].

以下文章来源于汽车公社 ，作者石劼 作者 | 石劼 来源 | 汽车公社 导 语：对中国车企来说，"成长为全球性龙头"的最后窗口，也在渐渐关闭。 "投之亡地然后存，陷之死地然后生。"《孙子兵法·九地篇》如是说。 于是我们知道，"向死而生"的奇迹，往往发生在背水一战的绝境，和狮子搏兔的奋力。 原本应该是春暖花开的柔和季节，但上海的崧泽大道333号国家会展中心，却是一派摩拳擦掌、剑拔弩张的紧张氛围。第二十一届上海国际汽车工业 展览会，被诸多汽车公司、供应商和媒体贯注以十二万分的力量，在生死竞速的时代隐喻之下，随时准备抢跑。 这是今年国内首个、全球备受瞩目的A级车展，主办方为主题选择了"拥抱创新，共赢未来"八个字。只是全球经济萧条、贸易战承压的背景下，创新 并不容易，未来亦有压力。甚至连"内卷"的机会，也要去珍惜。 这场"商战"，与孙子兵法的思路不谋而合。 "比尔·盖茨说过，离破产永远只有18个月。任正非也一直居安思危，提到20年前就意识到冬天要来了。"把眼前的机会，当作最后的机会，反而会有 最大的胜算。 汽车公社 . 速度 深度 态度 虽然"500块车马费和200场发布会"能成为嘲讽的绝佳热梗，但我们更应该关注业界 ...