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海陆空黑科技“惊呆老外”!从上海车展看奇瑞的“海外朋友圈”
Mei Ri Shang Bao· 2025-04-29 01:26
Core Insights - Chery showcased its innovative technologies at the 2025 Shanghai International Auto Show, featuring five brands and 53 models, including advanced vehicles like flying cars and amphibious vehicles, attracting significant international attention [2][4][5] Group 1: Technological Innovations - Chery's display included groundbreaking technologies such as the Kunpeng engine with a 48% thermal efficiency, a flying car capable of seamless land and air transitions, and an amphibious vehicle that can operate in 1.5 meters of water for 40 minutes [5][9] - The company also presented high-speed motors and hydrogen fuel cell innovations, which garnered interest from international media [7] Group 2: Global Expansion and Strategy - Chery has established a unique globalization methodology, having exported its first batch of vehicles in 2001 and now covering over 80 countries with 16 production bases [13] - In Q1 2025, Chery exported 255,000 vehicles, maintaining its position as the leading Chinese automotive exporter, with a global user base exceeding 16.3 million [13][14] - The company is implementing a "technology output + localization production + ecological co-construction" model, exemplified by its new factory in Spain [14] Group 3: Commitment to Innovation and Standards - Chery launched the world's first hybrid technology open-source plan, focusing on patent licensing, laboratory sharing, and talent development, aiming to reshape the global narrative of Chinese automotive companies [12] - The company has accumulated over 29,000 patents and has established a global R&D system, reflecting its commitment to continuous innovation [10]
上海车展奇瑞现象:一场技术自信的全球路演
Jing Ji Guan Cha Wang· 2025-04-27 04:03
Core Viewpoint - Chery has transformed from a "follower" to a "definer" in the global automotive industry, showcasing its technological advancements and redefining the global image of Chinese automobiles through its "Technology Going Global 3.0" strategy [4][17]. Group 1: Chery's Global Presence - The Shanghai International Auto Show attracted significant attention to Chery, with over 5,000 overseas guests and industry media representatives, highlighting the company's growing global influence [1][4]. - Chery's exhibition showcased various technological innovations, including the Kunpeng engine with a thermal efficiency of 48%, and the amphibious vehicle Jetour Zhenghong G900, demonstrating China's comprehensive technological capabilities [1][15]. Group 2: Evolution of Chery's Global Strategy - Chery's international expansion can be categorized into three phases: - Phase 1 (1.0): Product export phase, focusing on cost-effectiveness to enter international markets, with over 1 million vehicles exported from 2001 to 2010 [5][7]. - Phase 2 (2.0): Localization phase, emphasizing ecosystem development and establishing local production bases to enhance brand recognition and market share [7][8]. - Phase 3 (3.0): Technology innovation phase, where Chery transitioned from selling products to exporting technology standards, establishing a global integrated system of R&D, manufacturing, supply chain, and service [8][9]. Group 3: Technological Advancements - Chery has achieved significant technological milestones, including the launch of the Kunpeng engine, which surpasses competitors like Toyota and Volkswagen in thermal efficiency [12]. - The company has established a robust global R&D network with over 29,000 patent applications, positioning itself as a leader in automotive technology [12][15]. Group 4: Market Performance - In 2024, Chery's total sales reached 2.604 million vehicles, with exports of 1.14 million units, setting a new record for Chinese automotive exports [11]. - The brand value of Chery increased by 163%, ranking it among the top three in the Chinese automotive manufacturing industry, reflecting its enhanced market influence [10].