Core Insights - The Beijing new housing market is becoming increasingly competitive, with a focus on product quality extending beyond layout and decoration to include real landscape and entrance presentation [1][3] - China Railway Construction Real Estate is making a strong return to the Beijing market with the Huayu Jingyun project, which emphasizes quality and customer assurance through its recently opened entrance [1][3] Project Features - The entrance of Huayu Jingyun is approximately 55 meters wide, showcasing a grand homecoming atmosphere, constructed with high-quality natural stones sourced from Brazil and Bulgaria, and crafted using seven different techniques [3][6] - The project features a low plot ratio of 1.7, with only 202 units, emphasizing a boutique community experience with a focus on quality over quantity [11][13] - The community includes 4-7 story pure洋房 (townhouse) products with an average usable area rate exceeding 90%, ensuring efficient space utilization [15][17] Design and Materials - The entrance design combines elegance and practicality, featuring a harmonious blend of light and heavy materials, with a total height of 6.7 meters and a net height of 5.8 meters [4][6] - The project team sourced five rare types of stone from 27 countries, including Indian black gold granite and Brazilian Pandora stone, to enhance the aesthetic and quality of the entrance and community spaces [6][7] Community Amenities - The community offers a shared space with eight functional areas, including a library, yoga room, cinema, and gym, promoting a vibrant neighborhood atmosphere [19] - The landscaping theme "One City Pear Blossom, Seven Realms of Life" transforms daily commutes into enjoyable walks through scenic areas [19] Location and Accessibility - Huayu Jingyun is strategically located in the Pear Garden area, just 400 meters from the subway station, providing convenient access to Beijing's central business districts [21][22] - The surrounding area is well-developed with comprehensive amenities, including shopping, education, and healthcare facilities, enhancing the living experience for residents [22][23]

Core Viewpoint - The Beijing real estate market has shown vitality during the National Day holiday, continuing the recovery trend observed after the new policies in August, although a divergence in project performance is expected to persist [1][4]. Market Performance - During the National Day holiday, the new housing market in Beijing maintained a positive trend, with some popular projects receiving over 100 daily visits [2]. - The Zhongjian Yunhe Jiuyuan project reported approximately 5.6 billion yuan in sales during the holiday, with 573 units sold on the opening day [2]. - In contrast, the Huayu Jingyun project experienced slower sales, with only about 20 units sold during the holiday, attributed to its less favorable timing compared to other projects [2][3]. Project Analysis - The Yunqing Lanyue project has been successful due to the lack of competition in the area, while the Huayu Jingyun project struggled to attract buyers from outside the main city [3]. - The market is characterized by a significant disparity, with 20% of projects accounting for 80% of sales, indicating a clear divide between high-performing and underperforming developments [5]. Future Outlook - Analysts predict that the market will continue to show signs of divergence, with core cities benefiting from policy adjustments and increased supply [5][6]. - The overall market is expected to maintain relative heat in October, but not to the extent seen after the new policies in 2024, with a potential decline in transaction volumes compared to previous years [5][6]. - The introduction of promotional activities by developers during the holiday period, such as discounts and incentives, aims to boost sales in a still-recovering market [6].

Core Viewpoint - Beijing's recent policy to relax home purchase restrictions outside the Fifth Ring Road has led to increased activity in the new housing market, particularly for improvement-type properties, while the second-hand housing market has not yet shown significant changes [1][7]. New Housing Market Response - Following the policy announcement, the new housing market outside the Fifth Ring Road has seen a rise in interest, with developers more willing to launch new projects [1][4]. - The first weekend after the policy change saw a notable increase in visitor numbers and sales at new developments, such as the Huayu Jingyun project, which sold over 50 units at prices ranging from 58,000 to 61,000 yuan per square meter [2][4]. - According to data from the China Index Academy, over 80% of new residential sales in Beijing from January to July occurred outside the Fifth Ring Road, indicating this area as a key market segment [3]. Market Dynamics and Trends - The new policy is expected to stimulate demand for improvement-type housing, as families gain eligibility to purchase homes within the Fifth Ring Road due to the relaxed restrictions [3][10]. - The overall sentiment in the new housing market is positive, with analysts predicting a sales peak for properties outside the Fifth Ring Road, encouraging developers to accelerate project launches [3][10]. Second-Hand Housing Market Response - The second-hand housing market has shown a more subdued response to the new policy, with no significant changes in transaction volumes observed immediately after the announcement [7][9]. - Despite the lack of immediate impact, there is an expectation that the second-hand market will eventually benefit from increased activity as more properties become available for sale [9][10]. - Data indicates that while the second-hand market remains stable, there has been a slight uptick in inquiries and viewings, suggesting potential future growth [9][10].