齐鲁晚报.齐鲁壹点王佳潼通讯员范超 金秋时节，记者走进柳山镇东翠飞村的田间地头，一片生机勃勃的景象映入眼帘。在村民王高明的3亩 甘蔗地里，一人多高的甘蔗秆挺拔直立，顶部翠绿的叶片在微风中轻轻摇曳，饱满的蔗茎泛着深紫色光 泽，空气中弥漫着清甜的气息，让人未品先醉。 王高明随手砍下一根甘蔗，剥去外层坚韧的蔗叶，深紫色的蔗茎愈发鲜亮。记者接过尝了一口，清脆的 蔗肉一咬就断，没有丝毫涩味，清甜的汁水瞬间在口中迸发，顺着喉咙滑下，留下满口甘润，咀嚼后纤 维也极易吐出，"又脆又甜，汁水还这么足，比从南方运过来的新鲜多了！" 今年30出头的王高明，此前一直在外地从事水果零卖与批发生意，常年与水果打交道的他，敏锐地发现 了一个市场需求：北方消费者对甘蔗情有独钟，但当地市场上的甘蔗大多来自南方，不仅运输成本高， 售价也相对高一些。 眼下，国庆节即将到来，王高明又有了新的计划。"现在很多人喜欢体验田园生活，我打算借着国庆假 期，开展甘蔗采摘游，让游客亲自到地里体验砍甘蔗、榨蔗汁的乐趣，进一步拓宽销售渠道。"对于未 来，王高明充满，他表示，如果今年试种效果持续向好，下一步将带动村里更多农户一起大面积种植甘 蔗，打造当地特色农产品品 ...

Core Insights - The rise of sugarcane drinks is becoming a trend in the beverage market, with specialized stores like "Mai Sugarcane" in Suzhou achieving top rankings on local review platforms during trial operations [1][3] - The market is witnessing a surge in sugarcane drink offerings, with various brands launching innovative products that combine sugarcane with other fruits and flavors [5][8] Group 1: Market Trends - "Mai Sugarcane" achieved the number one spot on the local review platform during its trial period, indicating strong consumer interest and demand [1] - The store features a unique design with a circular ordering bar and a visible juice extraction area, enhancing consumer trust and engagement [15] - "Ba Zhi Tea" and "Liang Xiao Tang" have also introduced sugarcane-based products, showcasing the growing popularity of this ingredient among established beverage brands [7][8] Group 2: Product Innovation - The product range includes five main series: divine water, sugarcane, ice slurry, couple, and syrup, with offerings like fresh sugarcane juice and sugarcane ice [3][12] - Sugarcane drinks are marketed as "naturally sweet" with no added sugars, aligning with consumer preferences for healthier options [12][15] - Innovative combinations with lesser-known fruits from the Lingnan and Chaoshan regions are being explored, expanding the product offerings and attracting diverse consumer segments [5][18] Group 3: Consumer Preferences - Consumers express nostalgia and a preference for the refreshing taste of sugarcane juice, associating it with childhood memories and summer enjoyment [5][12] - The trend towards "natural" and "zero additives" in beverages is driving the popularity of sugarcane, which is perceived as a healthier alternative to traditional sweeteners [12][21] - The high water content and organic acids in sugarcane juice provide additional health benefits, appealing to health-conscious consumers [21][23] Group 4: Supply Chain and Production - Advances in NFC (Not From Concentrate) and HPP (High Pressure Processing) technologies have enabled the standardization of sugarcane juice production, making it more accessible year-round [10][12] - The ability to produce sugarcane juice consistently has simplified operational processes for beverage stores, facilitating the growth of sugarcane drink offerings [10][12] Group 5: Future Opportunities - The potential for sugarcane drinks to evolve into a staple menu item hinges on continuous innovation and the ability to meet consumer demands for freshness and health [23] - Brands are encouraged to explore unique flavor combinations and expand consumption scenarios, such as caffeine-free options for nighttime consumption [23]

Core Viewpoint - The article discusses the rise of street vendors in Shenzhen following the revision of regulations that no longer fully prohibit roadside stalls, highlighting both the opportunities and challenges associated with this trend [2][72]. Group 1: Increase in Street Vendors - Since the implementation of the revised regulations in September 2023, the number of street vendors has significantly increased, particularly during the night hours from 6 PM to 2 AM [2]. - Many vendors lead a nocturnal lifestyle, preparing food in the afternoon and operating their stalls late into the night [3]. Group 2: Conditions of Street Vendor Carts - Street vendor carts serve multiple purposes, including transportation, cooking, and display [4]. - Observations of 60 vendor carts in urban villages revealed a mix of operational and abandoned carts, with about 50 still in use and 10 idle [7]. - Many operational carts are covered with waterproof cloths, making it difficult for passersby to see their contents [8]. Group 3: Hygiene and Safety Concerns - The exposed food and utensils on vendor carts raise significant hygiene concerns, as many carts are left unattended and unprotected [25][31]. - Some vendors do not store food properly overnight, leading to potential contamination from pests [18][24]. - The presence of gas cylinders on carts poses safety risks due to exposure to heat and other hazards [32][33]. Group 4: Abandoned Vendor Carts - Abandoned carts often accumulate dust and garbage, indicating they have not been used for a long time [34]. - These idle carts waste social resources and occupy public space, contributing to urban clutter [36][41]. Group 5: Business Models and Opportunities - A new business model has emerged where vendors concentrate production and distribute sales across multiple locations, allowing for cost savings through bulk purchasing [55][57]. - The low startup costs for mobile vendors, with cart prices ranging from 300 to 1000 yuan, make it an attractive option for many [62]. - Vendors are increasingly adopting diverse revenue models, transforming their carts into mobile dining experiences that enhance customer engagement [68][70]. Group 6: Impact on Society - Street vending provides opportunities for various demographics, including unemployed individuals and low-income families, to earn a living [72]. - However, the lack of hygiene in some stalls may hinder others' ability to afford safe food options, raising questions about the overall impact of street vending on community health [74].