国庆节最后一天，"鸡排哥成立工作室"登上微博热搜，为这场假期中的流量狂欢写下"未完待续"的结尾。 "鸡排哥"现场做鸡排照片 没人知道"鸡排哥"的这场狂欢还能持续多久，但在他之前，人们已经见过太多类似的"鸡排哥"。就在上个月，"粥饼伦"刚刚曝出新闻，石家庄灌饼分店开 业半年歇业，连房租都没挣回来。 一夜火爆全网，又迅速消失在公众视线中。草根网红迭代快的背后，是内容和商业两方面的可持续性不足。 在平台给出的流量窗口期内，有人一腔孤勇，用力抓住机会，却导致"翻车"，从流量高坛坠落；也有人恪守本心，不做认知外的事，结果生活回归平寂， 消失于人们的视野；极少人能运筹帷幄，唯有找到持续运营个人IP的途径，才能创造草根逆袭神话。 从国庆之前开始，"鸡排哥"就已经在短视频平台走红。视频中，他身材瘦削、肤色黄黑、嘴唇泛黑，却在油锅升起的熏烟中，操着一口"英式中文"一脸认 真地对顾客说"请给我一个服务你的机会""这个鸡排有点大，请你原谅我，大到无法想象"，围观者纷纷被这种反差感逗乐。 "鸡排哥"卖鸡排现场（图源：央视新闻） 大众评价他足够真诚，也有人咂摸出他"英式中文"下的精明。 鸡排哥本名李俊永，江西南昌人，毕业于景德镇当地一 ...

Core Viewpoint - The "Moonlit Ping Shan Journey" event, held in Shenzhen's Ping Shan District, successfully integrates cultural significance with consumer vitality, showcasing the district's new cultural tourism pulse [1][3][5]. Group 1: Event Overview - The event was launched on September 30, featuring thousands of citizens gathering to celebrate the National Day and Mid-Autumn Festival [1]. - Activities included a themed song contest and a talent competition, highlighting community participation and cultural engagement [3]. Group 2: Community Engagement - The talent competition encouraged ordinary residents to perform, transforming them from spectators to participants, reflecting a deeper evolution of community culture [3]. - The event aims to return the celebration to the masses, promoting a shift from merely organizing events to building a sustainable cultural ecosystem [3]. Group 3: Consumer Experience - The 8th Warehouse Outlet played a crucial role in connecting festive atmosphere with retail, attracting crowds with exclusive discounts on quality goods [5]. - The market area featured unique, interactive stalls that fostered social connections and cultural exchange, creating a new consumer landscape beyond standardized commerce [5]. Group 4: Brand Development - The event is designed to create a complete festive experience, allowing citizens to transition from cultural appreciation to lifestyle consumption [7]. - "Moonlit Ping Shan Journey" is evolving into a cultural brand for the district, enriching residents' spiritual lives while stimulating commercial activity [7].

湖吃嗨喝 玩味尽兴 假期玩乐指南 HELLO,HUZHOU 9月30日，"湖吃嗨喝 玩味尽兴"美食大派对暨金秋"湖来"文旅消费季活动在湖州中心城区正式启动。市人民政府副市长金凯出席活动。 本次活动由湖州市激发消费课题专班成员单位联合举办、市文化广电旅游局牵头主办，旨在挖掘弘扬湖州美食文化，助力餐饮企业提升品牌价值与经营效 益，进一步释放文化旅游消费潜力，为文旅产业发展注入新动能。活动吸引全市近百家商户积极入驻参与。 一站畅享"湖州味道" 唤醒舌尖乡愁 中秋国庆假日期间，近百家全市优质美食商户齐聚一堂，让市民游客一站式打卡地道"湖州风味"。活动现场，软糯鲜香的烂糊鳝丝、馅料饱满的千张包、 回味十足的特色鸡爪、皮薄馅大的湖州大馄饨等经典美食悉数亮相，还有传统香甜糕点、爆款冰淇淋、特色烧烤、清爽啤酒等丰富品类。这些美食不仅是 味蕾的享受，更承载着湖州人的乡愁记忆，成为献给广大食客的"味蕾情书"。 视听盛宴轮番上演 解锁秋日欢乐 除了美食体验，活动还精心打造多元化视听节目，丰富市民游客休闲生活。各区县带来特色文艺表演，展现湖州各地独特风情；设置"浙BA"第二现场， 满足体育迷的观赛热情；同时轮番放映热门电影与美食综艺 ...

近期，一个全新流量入口，悄然在各个餐厅商家中出现。 仅仅是一份榜单，究竟为何会有这样的魅力？ 作为一个27年的资深杭漂，张云峰在1999年便开起了属于自己的餐馆"张功馆"，在创业的这些年里，他一直坚持一条 铁律——鱼头必须5年5斤以上，活鱼现杀，再配上独家秘制土酱、农夫山泉水和富春渔民古法手工制作的农家豆腐。 这份坚持，不仅让他的土烧鱼头卖出了300万份，同时也让他登上了高德扫街榜的状元榜。 "登上高德扫街榜状元榜，就像小时候得了全班第一，别提多高兴了！"张云峰为了庆祝挂牌，高兴地穿上厨师服回到 灶台做起了当家菜土烧鱼头。 这之后，高德扫街榜也为张功馆带来了全新的客流。在于顾客聊天的过程中，张云峰发现最近店里不少新客都是冲着 扫街榜来的，"多的时候可能十几二十桌都有。" 9月10日，在阿里巴巴成立26周年之际，阿里旗下高德地图宣布推出全球首个基于用户行为产生的榜单"高德扫街 榜"。 随后，其用户量在一天内便超过4000万，迅速成为国内最大的美食榜单之一。 仅仅上线两周，全国已有超过2000家餐饮店主动张贴"高德扫街榜上榜餐厅"招牌，榜单的影响力仍在快速扩散。 01. 让营销回归"真实" 或许从更多真实的商家案 ...

Core Insights - The Chinese catering industry is experiencing a slowdown in growth, with a significant decline in revenue growth rates and a shift in consumer spending habits [2][16][18] - The industry is undergoing a transformation characterized by increased chain operations, innovative marketing strategies, and a focus on product differentiation [5][24][35] Market Overview - National catering revenue from January to August 2025 reached 3.6 trillion yuan, with a year-on-year growth of 3.6%, down 3 percentage points from the same period in 2024 [2] - The number of catering outlets in China exceeded 7.6 million by August 2025, a decrease of 1.9% compared to 2024 [3] Chain Operations - The chain rate in the catering industry has accelerated, with the overall chain rate increasing from 15% in 2020 to an estimated 25% in 2025 [5][6] - The fast food segment saw a 4 percentage point increase in chain rate from 2023 to 2024, reaching 29% [6] Delivery Market Dynamics - The national food delivery market exceeded 1.27 trillion yuan in 2024, growing by 6.2% year-on-year, and is expected to exceed 1.4 trillion yuan in 2025 [9][10] - Daily food delivery orders peaked at over 200 million by August 2025, doubling from 2024 [10] Consumer Behavior - Consumer spending on dining is becoming more cautious, with a significant drop in the proportion of consumers expecting to increase their dining expenditures in 2025 [16][18] - The average per capita consumption in the catering sector fell to 36.6 yuan by August 2025, a decrease of 7.7% from 2024 [18] Industry Trends - The catering industry is witnessing a "listing wave," with several major brands going public in 2025, although many are facing financial challenges [19][22] - The average lifespan of catering outlets has decreased, with many businesses closing within two years of operation [22] Product Innovation - Brands are focusing on product innovation, with over 5,263 new products launched from January to July 2025 [25][28] - Regional ingredients and flavors are becoming key areas for product development [28][29] Marketing Strategies - Short drama marketing is emerging as a new trend, with many brands producing series to engage consumers [35] - User-generated content (UGC) marketing is gaining popularity, with brands launching interactive campaigns to enhance consumer engagement [37] Digital Transformation - The catering industry is increasingly adopting digital and AI technologies to enhance operational efficiency and customer engagement [38][41] - Brands are implementing digital systems for supply chain management and customer relationship management [39][42] International Expansion - Chinese catering brands are exploring overseas markets, with over 30 brands opening their first international locations since 2024 [43] - However, many brands are adopting a more cautious approach to international expansion in 2025 [45][46] Segment Highlights - The "small stir-fry" segment is gaining popularity, particularly in Jiangxi cuisine, with significant social media engagement [52] - The hot pot market is experiencing a decline in outlet numbers and average spending, while smaller hot pot formats are thriving [55][58] - The fast food segment is growing steadily, driven by consumer demand for value [61] - The ready-to-drink beverage market is stabilizing, with tea drinks entering an adjustment phase while coffee drinks continue to grow [64][67]

Group 1 - Barbecue remains a popular cooking method across different demographics and regions, with a high demand for fresh ingredients and mastery of cooking techniques [1] - Beef and lamb are the most favored barbecue ingredients among consumers, with lamb generating the highest sales revenue and beef products appearing most frequently in the top ten barbecue ingredients list [1] - There is a growing trend for niche barbecue ingredients such as duck, deer, and pigeon offal, which have seen significant sales increases [1] Group 2 - The barbecue industry in China has evolved from street stalls to branded and scaled operations, with over 596,000 related enterprises currently in existence [2] - Regional preferences for barbecue ingredients vary, with southern consumers favoring poultry, particularly goose in Guangdong and duck products in Jiangsu and Shanghai, while northern consumers prefer pork [1][2] - The trend towards chain operations is prominent in the barbecue industry, and there have been over ten thousand patent applications related to barbecue equipment, indicating a significant level of innovation within the sector [2]

Group 1 - The Alding Art and Cultural Community in Baotou, Inner Mongolia, has been attracting an average of 300 visitors daily since its soft opening earlier this year, particularly busy in the evenings [1] - The community offers a blend of tea dining and cultural products, serving as a cultural station for citizens' nighttime leisure [1] - There are currently 16 such urban book houses in the Kunlun District, emphasizing the importance of spaces that allow for relaxation and contemplation in the night economy [1] Group 2 - The Baotou Meiyue Marriott Hotel has successfully expanded its outdoor dining options, increasing the variety of food offerings from over 30 to more than 70, with a daily footfall of around 200 and an average spending of 50 yuan per customer [2] - The hotel has seen a 100% year-on-year increase in sales at its lobby bar, aided by the introduction of a night dining bar [2] - The Hongde Hotel in Baotou focuses on a barbecue concept, appealing to younger consumers by combining camping-style dining with traditional Sichuan cuisine [2] Group 3 - From January to July this year, the Kunlun District achieved a retail sales volume of 14.982 billion yuan, reflecting a year-on-year growth of 9.3%, which is 1.3 percentage points higher than the city average [3] - The retail sales growth rate for key enterprises increased by 16.4%, showing a slight acceleration compared to the previous month [3] - The night economy is recognized as a vital driver for enhancing consumer spending, promoting employment, and facilitating income growth, with plans for further development to boost urban commercial competitiveness [3]

Group 1 - The article highlights the significance of cultural exchange among Shanghai Cooperation Organization (SCO) member countries, emphasizing food as a bridge for enhancing mutual understanding and communication [1] - Foreign media reporters shared their favorite Chinese dishes during the 2025 SCO summit, showcasing the appeal of Chinese cuisine on an international platform [1]

Core Viewpoint - The event "Night Economy Carnival in Chongqing" successfully attracted over 200,000 visitors and generated significant sales, showcasing the potential of the night economy in the Chengdu-Chongqing economic circle [1][3][12]. Group 1: Event Overview - The event took place from August 25 to 30 in Baisha Town, Jiangjin District, Chongqing, featuring over 50 participating enterprises and more than 100 vendors [1]. - The carnival included various activities, blending traditional and modern elements, and created a vibrant atmosphere with high participation rates [4][6]. Group 2: Sales and Economic Impact - The event achieved offline sales of 3 million yuan and online sales of 5 million yuan through e-commerce live streaming, with over 10 million views [3]. - The total consumption generated by the event exceeded 20 million yuan, significantly boosting the local economy and demonstrating the strong impact of the night economy [12]. Group 3: Visitor Engagement - The event attracted families and young people, with various engaging activities such as traditional games and competitions, enhancing the overall experience [4][6]. - The atmosphere was lively, with long queues at food stalls and a high level of consumer enthusiasm, indicating a strong demand for local cuisine and products [9][11]. Group 4: Marketing and Exposure - The event gained substantial online exposure, with over 40 million views across various social media platforms, highlighting its popularity and reach [14][15][18]. - Topics related to the event trended on social media, generating significant user engagement and interest in the night market [15][18]. Group 5: Future Prospects - The local government plans to continue expanding the night economy by integrating cultural displays, consumption promotion, and tourism, aiming to establish the region as a leading night economy hub in China [42].

Core Insights - The article highlights the emergence of a vibrant night market in the Jinxiucheng community, driven by local entrepreneurship and government support for night economy initiatives [2][4]. Group 1: Night Market Development - The night market features a variety of food stalls including hot pot, skewers, and local specialties, indicating a diverse culinary offering that attracts a significant number of visitors [2][3]. - The local government has implemented measures to support the night economy, such as an "exemption list" and ten new initiatives aimed at promoting night markets [2][4]. Group 2: Community Engagement - The night market has become a social hub, with local residents and students from neighboring institutions participating actively, enhancing community interaction [4][5]. - The live streaming initiative "Ba Ye Ao Chuan" showcases local vendors and their stories, fostering a sense of community and increasing engagement with the audience [3][5]. Group 3: Economic Impact - The night market has positively impacted local entrepreneurs, with many vendors being recent graduates or returnees from coastal areas, indicating a trend of local entrepreneurship [2][3]. - The popularity of the night market has led to increased foot traffic and business for local vendors, contributing to the overall economic vitality of the area [4][5].