2025年12月，台湾餐饮人张有成(左一)与妻子(左二)和食客合影留念。中新社记者 钟旖 摄 来自台湾台中的张有成及妻子介绍，照片主角既有本地年轻人、在渝台生，还有来渝旅游的台湾同胞。 承载温馨记忆的照片墙宛如打开话匣子的"密钥"，"有人会在照片里看到熟人，大家聊天、拉家常，自 然而然地拉近了距离"。 中新社重庆1月3日电 题："收集笑容"的台湾餐饮人：古早味小店变"情感疗愈站" 中新社记者 钟旖 "您好，愿意一起拍张照片吗？"看着食客放下碗筷、准备离店，身为餐厅老板的张有成走向前热情邀 约。得到应允后，众人对着手机定格笑容。 这是记者近日走进重庆一家名为"食饱未"的餐厅看到的一幕。可容纳20人用餐的小店被一面面照片墙装 饰，除了大尺幅的台湾风光照，最显眼的要数近300张和食客的合影。 在合影照片墙一角，还挂着几张手写纸条，记录着食客与小店的温情往来。曾有人特意带来一份重庆丰 都的麻辣鸡块分享；也曾有一位内向的高中生每天到店，在夫妻俩的鼓励下逐渐变得开朗，脱下常年佩 戴的口罩在镜头前露出笑容。后来，她的母亲特地从浙江赶来当面道谢…… 月，台湾餐饮人张有成整理照片墙。中新社记者 钟旖 摄 2025年12 出生于 ...

Core Insights - The Taiwanese braised pork rice has rapidly gained popularity in the dining market, particularly in Shanghai, with brands like "A Yuan Is Here" opening nearly 40 locations since January, over 70% of which were opened in the last three months [1][3] - The average table turnover rate for these restaurants has reached 12 times a day, making Taiwanese braised pork rice a new favorite among diners [1][3] Expansion and Popularity - "A Yuan Is Here" has opened nearly 40 stores across cities like Shanghai, Shenzhen, Beijing, Nanjing, and Ningbo, leading the popularity charts in various categories [3][4] - Other brands such as "Jian Jiao Taiwanese Eatery" and "Home Cooking" have also expanded rapidly, with Jian Jiao opening nearly 20 locations since its inception in 2022 [3][4] Pricing Strategy - The pricing for Taiwanese braised pork rice is kept low, often below 20 yuan, with some offerings as low as 9.9 yuan, appealing to young consumers seeking value [6][7] - Brands like "A Yuan Is Here" and "Long Lai Xia" emphasize high value through unlimited rice and soup refills, enhancing the overall dining experience [6][7] Menu and Dining Experience - These brands typically operate as "Taiwanese snack collective stores," offering a combination of braised pork rice, Taiwanese snacks, and beverages, catering to both individual diners and small gatherings [8][10] - The average customer spending ranges from 35 to 45 yuan, despite the low pricing of individual items, due to the combination of main dishes and snacks [10] Design and Atmosphere - The new brands focus on creating aesthetically pleasing dining environments, contrasting traditional fast-food outlets, which enhances perceived value [11] - Open kitchen designs and modern decor attract consumers, making the dining experience more enjoyable and justifying slightly higher prices compared to typical fast food [11] Market Trends and Challenges - The trend of Taiwanese braised pork rice is spreading nationwide, with new brands emerging in cities like Wuhan, Shenzhen, and Hangzhou [12] - The operational model of these new establishments is simplified, allowing for quick service and lower labor costs, which facilitates rapid expansion [13][17] - However, the low entry barriers and high demand may lead to market saturation and increased competition, resulting in challenges related to brand differentiation and product uniqueness [14][15][17]

Core Insights - The article highlights the entrepreneurial journey of a Taiwanese couple, Pan Jiahui and Li Qiwen, who opened a snack shop named "Taike" in Wuhan, focusing on adapting Taiwanese flavors to local tastes [1][2][3] Group 1: Business Overview - "Taike" offers over 60 types of snacks, with the most popular being salty crispy chicken, which sells nearly 100 portions daily [2] - The couple initially faced challenges in 2012 when they opened a bakery in Wuhan, as local preferences differed significantly from Taiwanese tastes [3] Group 2: Adaptation and Innovation - To cater to Wuhan's palate, the couple modified their recipes, incorporating local flavors and reducing sweetness, which is preferred in Taiwan [3] - The couple's experience in the local market led to the successful adaptation of traditional Taiwanese snacks, such as using different fruits for pineapple cakes to balance flavors [3] Group 3: Customer Engagement - The shop has attracted both long-time customers and new visitors, with many young people expressing interest in Taiwanese culture and cuisine [3] - The couple aims to create a Taiwanese night market experience in Wuhan, enhancing cultural exchange through food [3]