"殡葬第一股"福寿园上半年亏损超2亿。 来源｜刺猬公社 ID｜ciweigongshe 作者｜白棉 编辑｜园长 在中国，平均每天有超过2.8万人离世，这使得殡葬业被长期视为市场中最能抵御周期的"永恒赛道"。毕竟无论经济如何波动，人生的终点不会改变。随 着《入殓师》《人生大事》等电影热映，"00后入殓师"等话题频频登上社交媒体热搜，殡葬这件事逐渐被大众关注，不再是忌惮提及、闻之色变的事情。 但是，如今殡葬业的日子也不好过了。 8月29日，"殡葬第一股"福寿园发布2025年中期报告，确认了此前的亏损预警，上半年净亏损高达2.6亿元。这并非个例，包括福寿园在内的多个上市殡葬 企业营收集体下滑。 ◎ 图源福寿园中期业绩公告 在一个"需求"只增不减的行业里，这门看似最稳固的生意究竟发生了什么？ "殡葬第一股"陷入亏损 相比衣食住行，生老病死是一个更大、更稳定的"刚需"。前瞻产业研究院的报告显示，2015年中国的殡葬服务市场规模已达1695亿元，预计在2026年会攀 升至4114亿元。 殡葬行业的五个上市民营公司里，福寿园是其中的龙头企业，市值占比最大。 2013年，福寿园在港交所挂牌，一举成为"内地殡葬第一股"，也曾被 ...

Core Viewpoint - The funeral industry in China, traditionally seen as a stable market, is facing significant challenges as consumer spending on high-end burial services declines, leading to substantial losses for major companies like Fushouyuan [3][12][20]. Group 1: Industry Overview - The average daily death toll in China exceeds 28,000, making the funeral industry a "recession-proof" sector [1]. - The funeral service market in China was valued at 169.5 billion yuan in 2015 and is projected to reach 411.4 billion yuan by 2026 [5]. - Fushouyuan, the leading company in the industry, has seen a collective revenue decline among several listed funeral service companies [3][19]. Group 2: Company Performance - Fushouyuan reported a net loss of 260 million yuan for the first half of 2025, confirming previous loss warnings [3][12]. - The company's total revenue for the first half of 2025 was approximately 611 million yuan, a 44.5% decrease from the previous year [12]. - Sales of operational burial plots decreased by 6.7% to 6,253 units compared to the same period last year, with average sales price dropping by 57,000 yuan per unit [14][17]. Group 3: Market Dynamics - The decline in consumer spending on high-end burial services is attributed to changing consumer behavior and economic conditions, with customers becoming more cautious in their spending [20]. - The shift in consumer preferences is leading to a rise in demand for more cost-effective and eco-friendly burial options, such as sea burials and tree burials [24][28]. - Regulatory changes are also impacting the industry, with the government promoting "public welfare funerals" and tightening regulations on pricing and service standards [28][29]. Group 4: Future Trends - The funeral industry is transitioning from a high-growth "real estate-like" model to a service-oriented model focused on humanistic care [33]. - Companies are exploring digital solutions and human-centered services to adapt to changing market demands, such as online memorials and life education services [30][31]. - The industry's future may hinge on balancing humanistic values with commercial profitability, as traditional revenue models are being challenged [33][34].

Core Viewpoint - Fushouyuan, known as the "first stock in the funeral industry," reported a significant mid-year loss of 230 million yuan, marking its first loss since its listing in 2013, despite stable demand indicators in the funeral industry [1] Group 1: Financial Performance - Revenue decreased by 50% to 610 million yuan, with a profit drop of 145% compared to over 500 million yuan in the same period last year [1] - The main revenue source, cemetery services, saw income drop from 910 million yuan to 480 million yuan, returning to levels seen a decade ago [2] - The average sales price of graves fell by 47.5% to 57,000 yuan, with sales volume decreasing by 451 units to 6,253 [2][4] Group 2: Business Operations - The decline in cemetery service revenue is attributed to a downturn in operational cemetery sales, which dropped significantly [2] - Funeral service revenue decreased by 34% to 120 million yuan, with a 25% drop in customer numbers to 26,000 [3] - The company operates in 17 provinces, with significant revenue declines in key regions, particularly Shanghai, where income fell by over 54% [3] Group 3: Expenses and Impairments - The company recorded a rare impairment loss of 218 million yuan on cemetery assets and goodwill due to changes in business conditions [4] - General operating expenses increased by 194% to 220 million yuan, primarily due to rising maintenance and tax costs [4][5] - The profit margin for cemetery services plummeted from 54.4% to -44.9%, indicating a severe impact on profitability [5] Group 4: Regulatory Environment and Market Trends - New regulations from the Ministry of Civil Affairs aim to establish a basic public funeral service system and impose strict land use limits, affecting the pricing of cemetery services [5][6] - In response to public sentiment regarding high cemetery prices, local governments have implemented price caps and size restrictions on graves [6] - Fushouyuan is exploring service diversification, including pre-paid funeral contracts, which could stabilize future revenues despite current market volatility [6]

Core Viewpoint - The funeral industry in China, traditionally seen as a stable market, is facing significant challenges as consumer spending on high-end burial services declines, leading to substantial losses for leading companies like Fushouyuan [2][10][12]. Group 1: Industry Overview - The average daily death toll in China exceeds 28,000, making the funeral industry a "recession-proof" sector [1]. - The funeral service market in China was valued at 169.5 billion yuan in 2015 and is projected to reach 411.4 billion yuan by 2026 [4]. - Fushouyuan, the leading company in the sector, was listed in Hong Kong in 2013 and is known for its high-end burial services [5]. Group 2: Financial Performance - Fushouyuan reported a net loss of 260 million yuan for the first half of 2025, confirming previous loss warnings [2]. - The company's total revenue for the first half of 2025 was approximately 611 million yuan, a 44.5% decrease from the previous year [10]. - Sales of operational burial plots decreased by 6.7% year-on-year, with the average sales price dropping by 57,000 yuan per plot [10][12]. Group 3: Market Dynamics - The decline in revenue is attributed to changing consumer behavior, with customers becoming more cautious in their spending on funeral services [13]. - The shift in consumer preferences is evident as more individuals opt for eco-friendly burial methods, such as sea burials and tree burials, which are gaining popularity [19]. - The industry is experiencing a transformation as traditional high-margin business models based on land scarcity are being challenged by economic downturns and changing consumer attitudes towards death and funerals [20][21]. Group 4: Strategic Responses - Companies are adjusting their product offerings to include mid-range services to cater to changing consumer demands [13]. - Fushouyuan is exploring digital services and human-centered care, such as life memorial spaces and emotional healing services, to enhance value [23][25]. - The transition from asset-based sales to service-oriented models poses challenges, as companies must balance emotional investment with profitability [25][26].