Core Insights - The article discusses the evolution of the elevator media industry in China, highlighting the transition from elevator poster media to LCD media and now to smart screens, indicating a significant shift towards more effective advertising formats [1][3]. Industry Overview - The Chinese elevator media industry has evolved through three main stages: elevator poster era, elevator LCD era, and the current elevator smart screen era, with smart screens gaining popularity due to their superior video effects [1]. - The number of elevator smart screens in 25 major Chinese cities has reached 1.3 million, significantly surpassing the 400,000 LCD screens [5][7]. Media Types Comparison - Elevator poster media has low initial investment but is less effective and requires high manual labor for updates [3][5]. - Elevator LCD media offers strong visual impact and diverse content formats but comes with higher initial costs and maintenance expenses [3][5]. - Elevator smart screens, while having high initial costs, provide real-time updates, flexible advertising, low operational costs, and quantifiable data, making them increasingly popular [3][5]. Advertising Expenditure Growth - Both elevator LCD and elevator poster advertising expenditures are projected to grow by over 10% from 2023 to 2024, with LCD advertising growth consistently outpacing that of poster advertising [7]. - By mid-2025, the growth rate for elevator LCD advertising is expected to exceed 10%, while elevator poster advertising will maintain a growth rate of around 9% [7]. Brand Engagement - The number of brands advertising on elevator smart screens is approaching 15,000, while around 5,000 brands are utilizing LCD screens for advertising [9].

Core Viewpoint - The article provides an overview of the elevator media industry in China, detailing the industry chain, key players, and their regional distribution, as well as recent investment trends among major companies. Industry Chain Overview - The elevator media industry chain in China consists of upstream hardware suppliers and property management companies, midstream media operators, and downstream clients from various industries [1][2]. Regional Distribution - Upstream representative companies are primarily located in Guangdong and Zhejiang provinces, while midstream media companies are mainly found in Guangdong, Shanghai, and Sichuan. Downstream clients are concentrated in Inner Mongolia, Guangdong, and Shanghai [4]. Key Players and Business Layout - Major companies in the elevator media sector include: - **Fenzhong Media**: Focuses on elevator TV and poster media, with projected revenue of 11.57 billion yuan in 2024, covering over 340 cities in China and regions like Hong Kong, South Korea, Thailand, and Singapore [8]. - **Xinchao Media**: Operates in over 200 cities with 700,000 smart elevator screens, reaching 45,000 communities and 180 million middle-class families [8]. - **Tiying Media**: Specializes in elevator projection media, covering over 60 cities globally with nearly 100,000 elevators [8]. - **Xiping Media**: Focuses on elevator TV media, with resources in 209 cities and 230,000 points [8]. - **Tongzhong Media**: Operates elevator poster media in over 100 cities with more than 1 million points, covering over 3,000 communities [8]. - **Chengshi Zongheng**: Focuses on elevator poster media, covering 375 cities with over 3 million media units [8]. - **Juzhong Media**: Operates in first and second-tier cities with over 400,000 points [8]. - **Aiyu Media**: Primarily covers elevator resources in Ningbo with over 14,000 points [8]. Recent Investment Trends - In 2023, major elevator media companies have been establishing subsidiaries to explore new markets and business opportunities: - **Xinchao Media**: Established Xinchao Youxuan (Chengdu) Technology Co., Ltd. in October 2024 to enhance business growth and competitiveness [10]. - **Chengshi Zongheng**: Launched Chengshi Zongheng (Fuzhou) Cultural Media Co., Ltd. in September 2023 to expand business channels [10]. - **Juzhong Media**: Set up Juzhong Fendian (Shanghai) Cultural Media Co., Ltd. in September 2023 to grow its business in Shanghai [10].

Investment Rating - The report maintains a "Strong Buy" rating for the company [4] Core Views - The company reported a revenue of 12.26 billion yuan for 2024, a year-on-year increase of 3.01%, and a net profit attributable to shareholders of 5.155 billion yuan, up 6.8% year-on-year [1] - The company is expected to benefit from the acquisition of New Trend Media, which is projected to enhance industry concentration and lead to a "Davis Double" effect [7] - The company maintains a high dividend policy, with a proposed total dividend of 4.766 billion yuan for 2024, resulting in a dividend payout ratio of 92.4% [7] Financial Performance - In Q1 2025, the company achieved a revenue of 2.858 billion yuan, a year-on-year growth of 4.7%, and a net profit of 1.135 billion yuan, up 9.14% year-on-year [1] - The company’s total revenue is projected to grow from 11.904 billion yuan in 2023 to 14.062 billion yuan by 2027, with a compound annual growth rate of approximately 4% [3][8] - The net profit attributable to shareholders is expected to increase from 4.827 billion yuan in 2023 to 5.955 billion yuan by 2027, reflecting a steady growth trajectory [8] Market Position and Strategy - The company’s elevator media network has expanded to approximately 1.26 million devices, a 19.2% increase from the end of 2023, indicating strong market penetration [7] - The fast-moving consumer goods (FMCG) sector remains a key growth driver, contributing 7.591 billion yuan in revenue, a 13.4% increase year-on-year, and accounting for 61.9% of total revenue [7] - The company has achieved profitability in markets such as Hong Kong and Singapore, while continuing to expand its overseas operations [7]

Investment Rating - The report maintains a "Buy" rating for the company [3] Core Views - The company reported a stable performance with a high dividend payout, focusing on the progress of the acquisition of New Wave Media [1] - For the fiscal year 2024, the company achieved a revenue of 30 billion yuan (down 7.1% year-on-year) and a net profit attributable to shareholders of 11.9 billion yuan (down 3.1% year-on-year) in Q4 [1] - The company plans to distribute a cash dividend of 2.3 yuan per 10 shares, totaling 4.8 billion yuan, with a payout ratio of 92% and a dividend yield of 4.69% [1] Financial Performance Summary - The company forecasts net profits for 2025-2027 to be 54.5 billion yuan, 57.8 billion yuan, and 61.6 billion yuan respectively, with corresponding EPS of 0.38, 0.40, and 0.43 yuan [2] - The historical average PE ratio is used to set a target price of 8.31 yuan per share for 2025, based on a 22x PE ratio [2] - The company’s revenue for 2023 was 11.9 billion yuan, with a year-on-year growth of 26.3%, and is expected to grow at a slower pace in the coming years [2] Revenue Breakdown - The company’s media revenue from elevator advertising reached 115 billion yuan in 2024, a year-on-year increase of 3.87%, accounting for 94.2% of total revenue [7] - The revenue from the consumer goods sector was 76 billion yuan, up 13.4% year-on-year, contributing 62% to total revenue [7] - The company has expanded its elevator TV media points to 1.26 million, a 19% increase compared to the end of 2023 [7] Acquisition Focus - The company is in the process of acquiring 100% of New Wave Media, which focuses on outdoor video and print advertising, potentially enhancing operational efficiency and expanding user coverage [7]

Investment Rating - The report maintains a "Buy" rating for the company [3] Core Views - The company reported a revenue of 30 billion yuan in Q4 2024, a year-over-year decrease of 7.1%, and a net profit of 11.9 billion yuan, down 3.1% year-over-year. For the full year 2024, the company achieved a revenue of 123 billion yuan, an increase of 3% year-over-year, and a net profit of 51.6 billion yuan, up 6.8% year-over-year [1] - The company plans to distribute a cash dividend of 2.3 yuan per 10 shares, totaling 4.8 billion yuan, with a payout ratio of 92%, resulting in a dividend yield of 4.69% [1] - The company forecasts net profits of 54.5 billion yuan, 57.8 billion yuan, and 61.6 billion yuan for 2025 to 2027, respectively, with corresponding EPS of 0.38, 0.40, and 0.43 yuan [2] - The target price for the stock is set at 8.31 yuan per share based on a 22x PE ratio for 2025 [2] Financial Performance Summary - In Q1 2025, the company achieved a revenue of 28.6 billion yuan, a year-over-year increase of 4.7%, and a net profit of 11.4 billion yuan, up 9.1% year-over-year [1] - The company’s revenue from elevator media reached 115 billion yuan in 2024, a year-over-year increase of 3.87%, while cinema media revenue was 6.9 billion yuan, down 10.4% [7] - The company’s gross margin for Q4 2024 was 66.4%, an increase of 1 percentage point year-over-year, and the net profit margin was 39.6%, up 1.6 percentage points year-over-year [7] - The company’s historical PE ratio over the past three years has been analyzed, indicating a stable valuation trend [8] Market Position and Strategic Developments - The company is focusing on the acquisition of New Wave Media, which aligns with its core business in elevator media, potentially enhancing operational efficiency and expanding its user base [7] - The company has seen a 13.4% year-over-year increase in revenue from the daily consumer goods sector, contributing 62% of total revenue [7]