证券研究报告 | 公司点评报告 2025 年 05 月 06 日 分众传媒（002027.SZ） 经营稳健维持高分红政策，行业集中度提升有望迎来戴 维斯双击 事件：公司于 4 月 28 日发布 2024 年年报及 25Q1 季报。2024 年全年实现营 收 122.6 亿元，同比增长 3.01%；实现归母净利 51.55 亿元，同比增长 6.8%； 实现归母扣非净利 46.68 亿元，同比增长 6.73%。 25Q1 实现营收 28.58 亿元，同比增长 4.70%；实现归母净利 11.35 亿元，同比 增长 9.14%；实现归母扣非净利 9.88 亿元，同比增长 4.56%。 ❑ 风险提示：海外扩张不及预期风险、中国广告市场需求不确定的风险。 财务数据与估值 股价表现 % 1m 6m 12m 绝对表现 2 -1 10 相对表现 5 2 6 资料来源：公司数据、招商证券 -20 -10 0 10 20 30 May/24 Aug/24 Dec/24 Apr/25 (%) 分众传媒 沪深300 相关报告 1、《分众传媒（002027）—83 亿元 拟收购新潮传媒，行业集中度提升有 望带来戴维斯双击》2025-0 ...

丨证券研究报告丨 公司研究丨点评报告丨分众传媒（002027.SZ） [Table_Title] 逆周期稳健增长，并购新潮有望改善梯媒竞争格 局 报告要点 [Table_Summary] 分众公布 2024 年报和 2025 年一季报：2024 年，公司实现营收 122.62 亿/+3.01%，实现归母 净利 51.55 亿/+6.80%；2025Q1，公司实现营收 28.58 亿/+4.70%，实现归母净利 11.35 亿 /+9.14%。公司拟向全体股东每 10 股派发现金红利 2.30 元（含税）。公司收入稳健增长，毛利 率略有上行，并且继续加大点位开拓，收购新潮后有望实现协同发展。公司保持高分红预期， 我们持续看好楼宇媒体赛道的投资价值，维持"买入"评级。 分析师及联系人 [Table_Author] 高超 SAC：S0490516080001 SFC：BUX177 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 分众传媒（002027.SZ） cjzqdt11111 [Table_Title 逆周期稳健增长2] ，并购新潮有望改善梯媒竞争 格局 [Ta ...

Core Viewpoint - The company reported its 2024 annual report and 2025 Q1 report, showing mixed performance with a slight revenue growth for the year but a decline in Q4 2024 revenue, while Q1 2025 showed recovery in revenue growth [1][2]. Revenue Summary - For 2024, the company achieved operating revenue of 12.262 billion yuan, a year-on-year increase of 3%. In Q4 2024, revenue was 3.001 billion yuan, a year-on-year decline of 7%, while Q1 2025 revenue was 2.858 billion yuan, a year-on-year increase of 5% [1]. - In H2 2024, elevator media revenue was 6.044 billion yuan, a year-on-year increase of 1%, while cinema media revenue was 235 million yuan, a year-on-year decline of 40%. The decline in cinema media was attributed to weak domestic box office performance affecting advertiser demand [2]. Profit Summary - The net profit attributable to shareholders for 2024 was 5.155 billion yuan, a year-on-year increase of 7%. In Q4 2024, net profit was 1.187 billion yuan, a year-on-year decline of 3%, while Q1 2025 net profit was 1.135 billion yuan, a year-on-year increase of 9% [1]. - The company faced credit impairment losses impacting profits, with Q4 2024 losses of 32 million yuan and Q1 2025 losses of 52 million yuan, reflecting macroeconomic influences on advertiser payment cycles [5]. Cost Summary - In 2024, cinema media costs decreased by 30%, leading to a gross margin increase of 9 percentage points to 70%. Conversely, elevator media rental costs are expected to increase by 9%, with a 2% increase in per unit rental costs [4]. - The company maintained a gross margin of 66% for elevator media, remaining stable year-on-year, aided by reduced equipment depreciation and lower employee compensation costs [4]. Dividend Summary - The company announced a total dividend of 4.766 billion yuan for 2024, with a dividend payout ratio of 92.4%, slightly lower than the previous year's 98.7% [6]. Earnings Forecast - The company forecasts revenues of 12.5 billion yuan, 12.9 billion yuan, and 13.4 billion yuan for 2025, 2026, and 2027, respectively, with net profits of 5.4 billion yuan, 5.7 billion yuan, and 6 billion yuan, corresponding to PE ratios of 18x, 17x, and 17x [7].