市场的这种转向得到了数据侧面印证。记者综合多家旅行社信息获悉，元旦期间，海南省内高端酒店及 精品度假民宿的平均入住率超过九成，价格较平日上涨约15%—20%，部分热门房型甚至需要提前一个 月预订。尽管地接成本有所上升，但团队报价中的"购物返点"隐性空间被压缩，明码标价的"纯玩无 购"或"指定免税店购物"产品成为主流。1月4日，华信东方（北京）国际旅行社有限公司运营部经理李 伯轩向记者分析："成本是涨了，但市场也在变。客人不再只图便宜，他们为明确的体验和服务付费。 封关的消息像一针强心剂，让大家觉得海南的'国际范'和'开放性'会更足，消费的信心和意愿也就跟着 来了。" 中免海口日月广场免税店。 陈炳衡/摄 本报（chinatimes.net.cn）记者张蓓 陈炳衡 海口报道 2026年元旦上午，海口美兰国际机场到达大厅的灯光已悉数亮起，比第一班进港航班更早苏醒。空气中 弥漫着咖啡和热带水果混合的淡淡气息，接机司机们倚在栏杆外刷着手机。从北京飞来的航班准点抵 达，舱门开启，一股北方的寒流似乎尾随着旅客涌进了温暖的到达层。记者观察到，许多旅客并未急于 离开，而是在行李转盘附近停下，熟练地连接机场Wi-Fi，重新加载 ...

Core Viewpoint - Hainan province is set to host a variety of unique and vibrant New Year's Eve celebrations across its cities and counties, offering diverse activities for visitors to enjoy as they welcome 2026. Group 1: Haikou City Events - The Hunan TV New Year's Eve Concert will feature a spectacular stage production and top artists, creating an immersive experience for thousands of attendees [1] - The "Kua Xia Hai Kou" New Year's Eve Lawn Music Festival will be free to attend, featuring continuous music performances and a drone light show with 3,000 drones [2] - The Hainan Changying Fantasy Park will host a New Year's celebration with fireworks, a DJ performance, and various interactive activities, including a chance to win cash prizes [3] Group 2: Sanya City Events - The Sanya VAC VACATION Electronic Music Festival will gather top DJs for an energetic celebration by the beach, allowing attendees to dance freely [6] - The Sanya Star River Party Beach Carnival will offer free entry with a focus on music and a vibrant beach atmosphere [7] - The Sanya Hundred Dramas Night will feature multiple engaging activities to welcome the New Year [8] Group 3: Wenchang City Events - The Long March series rocket launch will be a unique way to celebrate the New Year, symbolizing a prosperous year ahead [10] Group 4: Qionghai City Events - The Qionghai New Year's Carnival will provide a romantic atmosphere with interactive activities and a celebratory ambiance on the beach [11] - The highlight will be a music and fireworks show at midnight, creating a stunning visual experience [12] Group 5: Wanning City Events - The Wanning Riyuewan Fun Wave Park will host various activities, including a bonfire party and music events, aimed at young audiences [13] - The Wanning Shenzhou Peninsula New Year Carnival will feature over 20 unique activities, including fireworks and music performances [14]

Core Insights - The 2025 Helan Mountain Off-Road Race, held from October 1 to 6, has significantly stimulated the local consumption market, integrating cultural, sports, and tourism sectors to enhance regional economic development [1][2] Group 1: Event Overview - The race featured a unique 35-kilometer track combining industrial heritage and natural wilderness, making it the first of its kind in China [1] - The motorcycle race attracted 32 teams from various provinces, while the subsequent car race included five categories with over 137 participants, predominantly from outside Ningxia [1] Group 2: Economic Impact - During the event, over 300,000 yuan in consumption vouchers were distributed, covering hotels, attractions, and cultural products [2] - The event drew nearly 300,000 attendees, generating over 15 million yuan in local dining, accommodation, and retail sales, creating a positive cycle of event-driven economic growth [2]

Group 1 - Hainan cities are launching various large-scale cultural and tourism activities to boost consumption, including a 10 million yuan tourism consumption voucher in Haikou and a series of events in Sanya [1][2] - The focus on large events reflects a respect for consumer demand, emphasizing emotional experiences over mere sightseeing, with activities designed to engage visitors actively [1][2] - The upcoming Mid-Autumn and National Day holidays have prompted early planning for events, showcasing a diverse range of activities to cater to different consumer needs [2][3] Group 2 - The success of these activities hinges on creativity and uniqueness, with local resources and cultural characteristics being leveraged to create distinctive event brands [3] - The integration of local industries into these cultural activities is evident, as Haikou promotes its performing arts industry while Sanya aligns with its goal of becoming a world-renowned tropical coastal city [3] - The shift towards service-oriented and quality-driven consumption is accelerating, with events designed to create new consumer experiences and enhance the appeal of Hainan as a desirable travel destination [3]