Core Viewpoint - The company reported a strong performance in the first half of 2025, with a revenue of approximately 40.09 billion RMB, driven by the growth in its instant noodle segment, which saw a revenue of 13.47 billion RMB and a net profit increase of 11.9% to 951 million RMB [1][2][3]. Financial Performance - The total revenue for the first half of 2025 was approximately 40.09 billion RMB, with the instant noodle segment contributing 13.47 billion RMB [1][2]. - The gross margin for the instant noodle business improved by 0.7 percentage points to 27.8% compared to the same period in 2024 [1]. - The net profit attributable to the parent company for the instant noodle segment increased by 11.9% to 951 million RMB [1]. Business Strategy - The company emphasizes diversification, differentiation, and sustainability as key strategies for development [3]. - It aims to meet diverse consumer demands by offering a product matrix that covers multiple price points and focuses on high-quality offerings [3][4]. - The company is committed to long-term growth by enhancing emotional connections with younger consumers and optimizing channel management and marketing strategies [3][4]. Product Innovation - The company has introduced innovative products such as the "Oriental Food Collection," which features regional flavors to attract younger consumers [10]. - It has also launched limited products for membership stores, receiving positive market feedback [8]. - The introduction of health-focused products and unique combinations, such as the collaboration with Yili for "instant noodles + cheese sticks," reflects the company's strategy to cater to evolving consumer preferences [6][8]. Quality and Safety - The company prioritizes quality and safety, having been recognized by the Chinese space industry for its high standards [11]. - It utilizes advanced technologies, such as aerospace temperature control technology, to ensure consistent product quality [13]. - The company has implemented various technologies to enhance the nutritional value and shelf life of its products [14]. Sustainability Efforts - The company is actively pursuing sustainability initiatives, such as reducing plastic use in packaging and adopting eco-friendly materials [15]. - It has achieved a 90% reduction in plastic usage for its "Speedy Noodle Shop" series [15]. - The company was recognized as the "Best Progress Company" in the food industry in the S&P Global Sustainable Development Yearbook [15]. Market Trends - There is a growing consumer demand for healthy, green, and high-quality products, prompting the company to continuously innovate and optimize its channel strategies [17]. - The company is focused on enhancing brand trust and consumer engagement to adapt to changing market dynamics [17].

Group 1 - The 2025 Shanghai Cooperation Organization Media Cooperation Forum was held in Urumqi, Xinjiang, with over 300 media representatives and experts from 26 member states, observer countries, and dialogue partners [1] - The theme of the forum was "Building a Beautiful Home Together, Creating a Prosperous Future," focusing on media development and regional growth [1] Group 2 - Master Kong showcased its products at the forum, allowing international attendees to experience authentic "Chinese flavors" [3] - Products such as "Drinking Water," "Tea's Inheritor," and various instant noodles were highlighted, emphasizing the blend of traditional and modern techniques [3][6] - "Tea's Inheritor" is a no-sugar tea drink that combines traditional tea-making with modern technology, while "Drinking Water" promotes Chinese health and wellness culture [3][6] Group 3 - Master Kong's commitment to quality is evident in its production processes and sourcing of raw materials, including the introduction of new vegetable varieties in Xinjiang [6] - The company has developed over 300 flavors and more than 70 brands, with a total of over 800 instant noodle products, showcasing the diversity of Chinese culinary culture [6] Group 4 - Master Kong provided eco-friendly souvenirs made from recycled beverage bottles to foreign media representatives at the forum [8] - The company aims to explore sustainable development paths and promote a green and healthy lifestyle while showcasing "Chinese flavors" to the world [8]

Investment Rating - The report maintains an "Outperform" rating for the company [6][10]. Core Views - The company's profitability has improved due to price increases and declining costs, with expectations for revenue acceleration in 2025 [6][10]. - The beverage segment, particularly tea drinks, continues to show strong momentum, contributing significantly to overall profitability [8][10]. - The company is focused on enhancing its core products, optimizing gross margin structure, and innovating product offerings to meet changing consumer trends [9][10]. Financial Summary - Main revenue for 2023 is projected at 80,418 million, with a year-on-year growth of 2% [7]. - Net profit for 2023 is expected to be 3,117 million, reflecting a year-on-year decrease of 18% [7]. - The gross margin is anticipated to improve to 33.10% in 2024, up from 30.42% in 2023 [7]. - The company plans to distribute a total cash dividend of 37.45 billion for 2024, with a payout ratio of 100% [8]. Segment Performance - The beverage business achieved revenue of 516.21 billion in 2024, with a year-on-year growth of 1.3% [8]. - The tea beverage segment generated revenue of 217 billion, marking an 8.2% increase year-on-year [8]. - The instant noodle segment reported revenue of 284.14 billion, a slight decline of 1.3% year-on-year, but with improved gross margin [8][9]. Profitability Forecast - The company forecasts net profits of 4,239 million, 4,694 million, and 5,154 million for 2025, 2026, and 2027 respectively, with corresponding EPS of 0.75, 0.83, and 0.91 [10]. - The report suggests a PE valuation range of 18-22 times for 2025, translating to a per-share value range of 13.50-16.50 HKD [10].