Group 1 - The core viewpoint of the article highlights the rise of emotional consumption among young people, driven by a sense of emptiness and the need for self-satisfaction in their purchasing decisions [2][3][4] - Emotional consumption has become a significant part of the contemporary consumer landscape, moving beyond niche choices to mainstream acceptance [2][4][6] - The shift in consumer logic from practicality to emotional satisfaction reflects a broader societal trend where material needs are met, allowing individuals to seek joy and belonging through their purchases [4][6][12] Group 2 - The rise of emotional consumption is attributed to two main factors: the abundance of material life and the psychological pressures faced by young people [4][7] - Young consumers are increasingly prioritizing emotional value alongside traditional utility in their purchasing decisions, indicating a shift in the hierarchy of needs [6][12] - The emotional economy in China is projected to grow significantly, with the market size expected to reach 23,077.67 billion yuan in 2024 and surpass 45,000 billion yuan by 2029 [12][18] Group 3 - Emotional consumption can be categorized into three main types: self-pleasing, social, and addictive consumption [13][14] - Self-pleasing consumption focuses on personal emotional satisfaction, with products like fragrances serving as a means of self-care and emotional investment [14] - Social consumption acts as a bridge to connect individuals, with products like escape room experiences and collectible items fostering a sense of community and belonging [15][16] Group 4 - Addictive consumption is characterized by a compulsive need for certain products, such as blind boxes, which create a cycle of emotional highs and lows [16][17] - Brands that understand and cater to the emotional needs of consumers are positioned to thrive in this evolving market, emphasizing the importance of emotional connection over traditional product durability [17][18] - The competition among brands is shifting from product functionality to emotional resonance, with successful brands effectively addressing the anxieties and desires of young consumers [17][18]

Core Viewpoint - The article discusses the rise of emotional consumption as a driving force in consumer behavior, highlighting how consumers are increasingly seeking products and services that provide emotional satisfaction and fulfillment rather than just material needs [3][4]. Group 1: Emotional Consumption Trends - Emotional consumption is becoming a significant trend, with consumers willing to pay for products that offer positive emotional experiences such as relaxation and a sense of belonging [3][4]. - The young consumer demographic is particularly engaged in emotional consumption, with significant growth in categories like toys and EDC (Everyday Carry) items, indicating a shift towards products that provide emotional value [1][2]. Group 2: Market Dynamics - The emotional consumption market is diverse, encompassing physical goods and virtual services, with a notable increase in the popularity of collectible toys and emotional wellness services [4][6]. - Companies like Pop Mart are experiencing substantial growth, with projected revenue increases of 165% to 170% year-over-year for Q1 2025, indicating strong market demand for emotional products [4]. Group 3: Consumer Behavior Insights - Data shows that emotional products are being integrated into daily life, with consumers using toys as decorative items and sources of emotional connection [1]. - The EDC market has seen a transaction scale exceeding 150 million on platforms like Taobao, with the fastest growth among consumers aged 18 to 24, reflecting a broader trend of seeking emotional outlets through tangible items [2]. Group 4: Industry Challenges and Recommendations - The rapid growth of the emotional consumption market has led to challenges such as data privacy concerns, inconsistent service quality, and misleading marketing practices [6][7]. - Experts suggest the need for regulatory frameworks to ensure consumer protection and to establish clear standards for emotional products, differentiating between entertainment, therapeutic, and medical claims [7].