如甲醛限量方面，规定36个月以下婴童的玩具产品重点材质甲醛限量值应小于等于30mg/kg；TVOC限 量方面，在国际上首次提出玩具产品TVOC释放量限量值指标，限量值应小于等于0.5mg/m，填补了国 内外玩具标准在该方面的空白。 19日，在工信部举行的新闻发布会上，工业和信息化部消费品工业司司长何亚琼表示，随着新型"网 红"玩具产品不断涌现，玩具产品质量安全也面临不少挑战和潜在隐患，需要加强引导和规范。 此前，有报道指出"捏捏乐""水晶泥"等网红玩具有害物质超标，会对儿童身体健康造成影响。 何亚琼在发布会上表示，近期，工信部也关注到部分新闻媒体报道"捏捏乐""水晶泥"等"网红"玩具存在 质量安全问题，第一时间会同有关部门做了调研和会商。研究发现，出问题的玩具多存在"三无""未取 得3C认证证书""不符合GB 6675系列强制性国家标准"等情况。 为更好促进玩具产业有序发展，保障孩子们的身心健康，针对玩具产业发展过程中暴露出来的新问题， 近期，工信部牵头加紧对GB 6675.1至GB 6675.4《玩具安全》4项强制性国家标准进行了修订完善，并 于近日经国家市场监督管理总局(国家标准委)批准发布。 据介绍，在 ...

新华财经北京11月19日电（记者刘旭阳孙广见）国家市场监督管理总局质量监督司副司长苗雨晨19日表 示，今年以来，各地市场监管部门共监督抽查玩具等儿童用品1.8万批次，检查儿童用品生产销售企业7 万余家次，发现并督促整改问题企业近2000家。 苗雨晨指出，下一步，市场监管总局将按照GB 6675《玩具安全》系列强制性国家标准要求，强化玩具 产品质量安全监管，持续深入推进儿童和学生用品安全守护三年行动，力争到2027年实现儿童和学生用 品质量安全隐患有效治理、安全水平显著提升。一方面，督促生产企业严格按照玩具强制性国家标准组 织生产，落实质量安全主体责任；另一方面，加大玩具产品质量监督抽查力度，强化线上流通领域抽 查，并对以往抽查不合格企业进行重点跟踪抽查，依法依规严肃处置抽查发现的不合格产品及其生产销 售企业，筑牢少年儿童健康成长安全防线。 他是在工业和信息化部召开的新闻发布会上作出上述表述的。本次发布会主题为介绍GB 6675《玩具安 全》系列强制性国家标准修订情况。 （文章来源：新华财经） 苗雨晨表示，市场监管总局高度重视玩具产品质量安全监管工作，自2019年以来持续开展儿童和学生用 品安全守护行动，取得了 ...

Core Insights - Emotional consumption has emerged as a new trend among young consumers, with over 90% recognizing "emotional value" and nearly 60% willing to pay for it [1][3] - The report indicates a significant increase in the proportion of individuals choosing to spend on emotional value, rising by 16.2 percentage points to 56.3% compared to the previous year [3] Group 1: Consumer Behavior - Young consumers exhibit a tendency to spend small amounts for significant emotional returns, as evidenced by the popularity of "happy gift shops" in urban areas like Shanghai [1] - The top five categories for emotional value purchases include physical items (plush toys, aromatherapy, stress relief toys), experiential consumption (concerts, stand-up comedy, psychological counseling), social consumption (Disney playdates), digital consumption (digital avatars, digital pets), and collaborative/brand consumption [3][5] Group 2: Market Trends - Data from a specific e-commerce platform shows a 100% year-on-year increase in orders for trendy toys during a promotional period, with a notable 15-fold increase in sales for a flagship store [3] - The popularity of original designer postcards has surged in a cultural and creative store in Shanghai, indicating a shift towards unique, artistic products [6] Group 3: Wellness Consumption - There has been a marked increase in self-care consumption, with searches for "hair dye group purchases" rising over 145% and "therapeutic wellness" searches increasing by over 188% this year [8][9]

Core Insights - "Emotional consumption" has emerged as a new consumer trend in fast-paced urban life, with over 90% of young people recognizing "emotional value" and nearly 60% willing to pay for it [1][8] Group 1: Consumer Behavior - Consumers are increasingly adopting a mindset of spending small amounts for significant emotional satisfaction, as evidenced by the popularity of "happy gift shops" in urban areas like Shanghai [4] - A notable consumer, Ms. Wang, highlighted that product color schemes that evoke dopamine are particularly appealing [3] Group 2: Market Trends - The "2025 Generation Z Emotional Consumption Report" indicates that 56.3% of respondents are willing to spend for emotional value or interests, marking a 16.2 percentage point increase from 2024 [8] - Popular product categories that fulfill emotional value include plush toys, aromatherapy, stress relief toys, experience consumption like concerts and therapy, digital pets, and collaborative IP products [8] - Data from a specific e-commerce platform shows a 100% year-on-year increase in orders for trendy toys from October 10 to 20 [8] Group 3: Product Popularity - In a creative store in Shanghai, postcards, especially designer originals, have become the best-selling online product recently [10] - There has been a significant increase in self-care consumption this year, with searches for "hair perm and dye group buying" up over 145% and "therapeutic wellness" searches up over 188% [10]

Group 1 - The core viewpoint of the articles highlights the rise of "emotional consumption" among young consumers, with over 90% recognizing its value and nearly 60% willing to pay for it [1][9] - A significant trend is observed where young consumers prefer to spend small amounts for greater happiness, as evidenced by the popularity of stores like "Happy Gift House" in Shanghai [3] - The "2025 Generation Z Emotional Consumption Report" indicates that 56.3% of respondents engage in "happy consumption" for emotional value, marking a 16.2 percentage point increase from 2024 [9] Group 2 - Popular product categories that satisfy emotional value include plush toys, aromatherapy, stress relief toys, and various experiential and digital consumption options [9] - Data from a specific e-commerce platform shows a 100% year-on-year increase in the number of orders in the trendy toy category from October 10 to 20 [9] - The demand for self-care and wellness-related consumption has surged this year, with searches for "hair dye group buying" and "therapeutic wellness" increasing by over 145% and 188%, respectively [13]

Group 1 - The core viewpoint of the articles highlights the outstanding performance of new brands during this year's Tmall Double 11 event, with 302 emerging brands achieving top sales in their respective trending categories, including 14 brands surpassing 100 million RMB in sales [1][4] - Notable new brands such as Xianlang (pet fresh food), Laifen (high-speed hair dryer), and Tuozhu (3D printer) have joined the "billion club," showcasing strong growth momentum [1] - The mother and baby sector saw 37 champion new brands, while the sports and outdoor, and home decoration sectors each had 31 new brands leading in sales, indicating these areas as the most active for new brand performance [4] Group 2 - Emerging brands are not only breaking through in traditional categories but also driving innovation in new categories, such as Mai Cong's customized keyboards and QINKUNG's running apparel [4] - The sales explosion of champion new brands is transitioning niche categories into mainstream markets, with examples like ZWO's smart astronomical telescope and COUCOQ's embedded clothing care machine [4] - Tmall's initiatives like the "Thousand Stars Program" and "Treasure New Brand" are providing traffic support and operational guidance to help brands achieve scalable growth and long-term operations [5]

Core Insights - The product, an arc-shaped module capable of infinite twisting and transformation, has sold 2,000 units in just five days, indicating strong market demand among young consumers [2] - The market for this product is valued at 20 billion, suggesting significant commercial potential [2] - The underlying factors driving this demand may include workplace anxiety and emotional needs, reflecting modern consumers' desire for unique stress relief solutions [2] Market Analysis - The rapid sales performance of the product highlights a growing trend in the market for innovative stress-relief items [2] - The 20 billion market size indicates a substantial opportunity for companies operating in this sector, particularly those targeting younger demographics [2] - The connection between workplace stress and consumer purchasing behavior suggests that companies may benefit from aligning their products with the emotional needs of their target audience [2]

Group 1 - The core viewpoint of the article highlights the rise of emotional consumption among young people, driven by a sense of emptiness and the need for self-satisfaction in their purchasing decisions [2][3][4] - Emotional consumption has become a significant part of the contemporary consumer landscape, moving beyond niche choices to mainstream acceptance [2][4][6] - The shift in consumer logic from practicality to emotional satisfaction reflects a broader societal trend where material needs are met, allowing individuals to seek joy and belonging through their purchases [4][6][12] Group 2 - The rise of emotional consumption is attributed to two main factors: the abundance of material life and the psychological pressures faced by young people [4][7] - Young consumers are increasingly prioritizing emotional value alongside traditional utility in their purchasing decisions, indicating a shift in the hierarchy of needs [6][12] - The emotional economy in China is projected to grow significantly, with the market size expected to reach 23,077.67 billion yuan in 2024 and surpass 45,000 billion yuan by 2029 [12][18] Group 3 - Emotional consumption can be categorized into three main types: self-pleasing, social, and addictive consumption [13][14] - Self-pleasing consumption focuses on personal emotional satisfaction, with products like fragrances serving as a means of self-care and emotional investment [14] - Social consumption acts as a bridge to connect individuals, with products like escape room experiences and collectible items fostering a sense of community and belonging [15][16] Group 4 - Addictive consumption is characterized by a compulsive need for certain products, such as blind boxes, which create a cycle of emotional highs and lows [16][17] - Brands that understand and cater to the emotional needs of consumers are positioned to thrive in this evolving market, emphasizing the importance of emotional connection over traditional product durability [17][18] - The competition among brands is shifting from product functionality to emotional resonance, with successful brands effectively addressing the anxieties and desires of young consumers [17][18]

Group 1 - The core idea revolves around the concept of emotional value in branding, suggesting that brands can differentiate themselves by deeply satisfying consumer emotions, which is crucial in a competitive market [1][2] - The article highlights a significant trend where many brands are facing closures or deregistration, reaching a 14-year high in 2024, indicating a need for brands to better understand consumer psychology [1][2] - Emotional value is linked to economic value, as consumers are willing to pay a premium for brands that resonate with their identity and values, exemplified by the success of blind box products [2][4] Group 2 - The shift from material consumption to experiential consumption is emphasized, particularly in Japan, where consumers seek emotional fulfillment through unique experiences rather than just products [3][4] - The rise of products that provide emotional comfort, such as stress-relief toys and virtual goods, showcases the growing potential of the emotional consumption market [4] - Emotional value is identified as a new driving force in consumer behavior, reshaping value perceptions and offering businesses new avenues for economic growth [4]

Core Insights - The article discusses the significance of emotional value in branding and consumer relationships, emphasizing that understanding consumer psychology is crucial for brands to thrive in a competitive market [1][2][4]. Group 1: Emotional Value and Consumer Behavior - Emotional value translates into economic value as consumers are willing to pay a premium for positive emotional experiences associated with brands [2]. - Brand premium is explained through emotional value, where consumers expect emotional satisfaction and are willing to pay for it, reflecting their identity and values [2]. - Examples of brands like Labubu demonstrate how emotional value can lead to significant market prices, with blind boxes being sold for thousands, showcasing the strong monetization potential of emotional value in consumer markets [2]. Group 2: Experience-Driven Consumption - The shift from material consumption to experience consumption is highlighted, particularly in Japan, where consumers seek emotional fulfillment through unique experiences [3]. - Japanese agricultural marketing strategies focus on providing consumers with experiences, such as fruit picking and farm visits, which enhance emotional connections to products [3]. - Social media amplifies the influence of emotional value, with seemingly trivial products gaining popularity as emotional outlets for consumers [3][4]. Group 3: Emerging Trends in Emotional Consumption - The rise of products that provide immediate emotional relief, such as stress-relief toys, indicates a growing market for emotional consumption [4]. - The popularity of niche products, like "谷子" merchandise, reflects the vast potential of the emotional consumption market as it transitions from niche to mainstream [4]. - Emotional value is reshaping consumer values, allowing for spiritual satisfaction beyond material needs, and presenting new business opportunities for companies [4].