王先生的遭遇并非个例。在非官方授权渠道或部分传统家电卖场，这种"送装分离"的模式仍是常态。送 货方只负责"送达"，安装调试则属于另一套服务体系。对于冰箱、洗衣机等传统家电，此举或许影响有 限，但对于体积庞大、安装精密、且易损的百吋大屏电视而言，送装分离意味着消费者需要投入更多的 时间成本进行多次沟通、等待与协调，极大地影响了购物体验。 更为隐形的风险在于，非授权渠道可能存在的"货不对板"陷阱。曾有有消费者反映，在电商平台购买的 所谓"大屏电视"，收到实物后却发现型号、核心配置与宣传页面的描述大相径庭，品牌承诺的安装服务 也因渠道问题无法兑现，陷入了维权困境。这与此前媒体报道的"网购空调品牌变杂牌"事件如出一辙， 在家电领域，非授权渠道的品控与服务保障始终是一大隐患。 随着"把影院搬回家"从梦想照进现实，百吋及以上的巨幕电视正以前所未有的速度进入寻常百姓家。洛 图科技发布的数据显示，今年上半年，100英寸电视销量同比增长更是超200%。如此迅猛的增长速度， 说明消费者对家庭影音体验的追求迈向沉浸式与极致化。 然而，当尺寸的边界被不断突破，一个现实且棘手的难题也浮出水面：这块承载着家庭娱乐梦想的巨 幕，如何才能顺 ...

Core Insights - The trend of smart, healthy, and green home appliance consumption is accelerating, leading to a new wave of replacement demand [1][3] - The 818 promotional event by Suning.com features significant discounts and incentives, including up to 2000 yuan in subsidies and 50% off on selected large-screen TVs [1][3] - The event is supported by national policies, with 69 billion yuan allocated for the third batch of consumer goods replacement subsidies, making it an optimal time for consumers to upgrade their appliances [3][5] Group 1 - Suning.com launched the 818 main promotional event on August 15, featuring a "Super Group Purchase Day" across thousands of stores nationwide [1] - The event includes partnerships with over 100 leading brands, offering a wide range of products at discounted prices, with some items available at up to 50% off [3] - The promotion aims to lower the barriers for consumers to upgrade their quality of life through new smart appliances [3] Group 2 - The event is enhanced by local government policies, with regions like Gansu, Jiangsu, and Guangxi offering up to 20% discounts on new appliance purchases [3] - Suning.com is providing extended trial periods for certain products, such as 100 days for washing machines and 60 days for kitchen appliances, to enhance customer experience [5] - New store openings and celebratory events are taking place, with innovative experiences like smart robots and AR glasses being showcased to attract consumers [5]