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格力高入华三十周年首启工厂开放日 智能制造与绿色生产共筑健康未来
Sou Hu Wang· 2025-08-01 09:29
Core Insights - Greeco's 30th anniversary in China marks a significant milestone, showcasing its commitment to local sustainable development through smart manufacturing, local R&D, and green transformation [1][4][16] Manufacturing Network - Greeco established its first factory in Shanghai in 1995, initiating its "manufacturing in China" journey, and has since built a comprehensive manufacturing network centered in Shanghai, radiating nationwide [4] - The newly opened Fengxian factory serves as a model for Greeco's smart manufacturing upgrades, featuring AI visual inspection systems and AGV logistics robots to enhance quality control and operational efficiency [4][5] Digitalization and Efficiency - The factory is equipped with a digital dashboard and energy management systems for real-time monitoring of production metrics, ensuring product quality and safety throughout the manufacturing process [5] - This data-driven approach not only boosts production efficiency but also aligns with Greeco's commitment to delivering safe and reliable products to consumers [5] Local R&D and Product Innovation - Greeco's product innovation is deeply rooted in local insights, having established its first overseas R&D center in China in 1999, and was recognized as a foreign R&D center in 2023 [8] - Recent product developments include a 30% sugar reduction in the Baichun series to cater to Gen Z preferences, and the introduction of plant-based products that combine local flavors with health benefits [8][9] Revenue Growth and Market Strategy - Greeco's revenue from the Chinese market is projected to account for 45% of the group's overseas revenue in the fiscal year 2024, with a 60% year-on-year increase in operating profit [9] - The company has established 31 sales points across China, enhancing its localization strategy and utilizing multiple distribution channels to reach core cities and emerging markets [9] Green Manufacturing Initiatives - Greeco's factories are not only centers for smart manufacturing but also exemplify green transformation, with solar panels installed to generate approximately 458,000 kWh annually, reducing carbon emissions by about 192 tons [12] - The company has fully transitioned to using RSPO-certified sustainable palm oil in its products and has implemented FSC-certified packaging materials, contributing to environmental sustainability [12][13] Future Vision - Greeco aims to continue its mission of "Healthier Days, Wellbeing for Life," focusing on the integration of smart manufacturing, green factories, and health-conscious consumption to enhance consumer trust and product quality [16]