Core Viewpoint - The 21st Shanghai International Automobile Industry Exhibition showcases the innovative capabilities and product value of Geely's new energy brand, Ruiblan, highlighting its commitment to creating superior travel experiences for users [1] Group 1: Product Highlights - Ruiblan showcased four different versions of its star models, Ruiblan 7 and Ruiblan 8, emphasizing their innovation in the new energy sector [1] - The Ruiblan 7, positioned as a "smart rear-drive coupe SUV," features a sleek design inspired by natural crystal aesthetics, achieving a drag coefficient of 0.238Cd, which enhances its range [3][5] - The Ruiblan 8, a "fully capable seven-seat pure electric MPV," offers a spacious interior with a maximum cargo capacity of 1798L, catering to various travel needs [7][9] Group 2: Performance and Technology - The Ruiblan 7 is equipped with a high-performance liquid-cooled motor producing 180kW and a peak torque of 385N.m, achieving a top speed of 190km/h and a 0-100 km/h acceleration in just 6.8 seconds [5][6] - The Ruiblan 8 offers two battery options (50.4kWh and 68.03kWh) with a maximum CLTC range of 515km, making it suitable for long-distance travel without the need for recharging [9] Group 3: Market Strategy and Pricing - Ruiblan is implementing significant purchase incentives, with subsidies up to 50,000 yuan, making the Ruiblan 7 available from 75,700 yuan and the Ruiblan 8 from 97,800 yuan [11] - The brand emphasizes a long-term strategy focused on "high-value inclusivity," achieving a sales volume of 59,094 units in 2024, a 40% year-on-year increase [11][13] Group 4: Industry Positioning - Ruiblan aims to redefine the value benchmark in the new energy vehicle market by integrating high-end features into the 100,000 yuan segment, targeting young consumers [3][11] - The brand's approach to "technology empowerment" and ecosystem integration is seen as a sustainable competitive advantage, moving away from short-term price wars [13]