中新社佛山2月14日电 题：岭南年味："石湾公仔"贺新春 添"意头"更见风情 中新社记者 曾玥 新春将至，来自澳门的黄女士发现家里换上了新的"石湾公仔"。 她告诉中新社记者，每逢年关，父母便会拿出新一年的生肖公仔，擦拭干净后摆放在玄关处。"一看到 新的公仔，就知道要过年了。" 被民众称为"石湾公仔"的石湾陶塑，源自"南国陶都"广东省佛山市石湾镇。在岭南，几乎家家户户都藏 有寓意丰富的"石湾公仔"，其中生肖公仔尤为常见。 春节前夕，石湾"公仔街"人流渐密。"一马当先""马到功成""跃马扬威"等公仔款式被摆在商铺显眼位 置，吸引往来顾客驻足。 广东佛山，"公仔街"上生肖公仔琳琅满目。中新社记者 曾玥 摄 2月12日， 为了买到"合眼缘"的公仔，两位银发老太太专程结伴前来。她们"心水"的这只"骏马"扬起前蹄，脚踏海 浪，鬃毛舒展，仿佛正迎风疾驰。"家中晚辈属马，特地来买个'意头公仔'回去图个吉利。" 中国陶瓷艺术大师潘柏林认为，十二生肖是深植于中华民族的民俗符号和文化传统，而生肖公仔正是其 美学表达。它既可长期陈设、反复观赏，又具象征意义与情感价值，因而购买、赠送生肖公仔渐成新春 风俗。 "守正不是守旧。"他强调， ...

Core Viewpoint - The "Zhuzi Market: Intangible Cultural Heritage New Year Goods" event in Foshan aims to revive the historical commercial atmosphere of the Zhuzi Street, showcasing nearly a hundred intangible cultural heritage brands and promoting local craftsmanship and cultural exchange [1][4]. Group 1: Event Overview - The event officially commenced on January 24, featuring traditional performances such as lion dances and parades, attracting a large number of visitors [1][2]. - The event is part of the "Guangdong Goods Go Global" spring initiative and is organized by multiple local cultural and heritage organizations [1]. Group 2: Participation and Offerings - Nearly a hundred intangible cultural heritage brands participated, offering a wide range of unique New Year goods and over ten million yuan in promotional discounts for visitors [2]. - The event features an immersive experience, allowing visitors to engage with various traditional crafts and participate in interactive activities, including a lottery and free custom couplets [2]. Group 3: Cultural Significance - The event serves as a bridge between traditional craftsmanship and contemporary consumers, aiming to integrate the historical essence of Foshan's markets into everyday life [4]. - Future plans include further development of the Zhuzi Street IP, establishing it as an annual cultural event that combines heritage display, local brands, and artistic exchanges [4].

Core Insights - The attractiveness and potential of the Meitao Bay area have significantly increased over the past three years [1] Group 1: Cultural Events and Activities - The opening ceremony of the "Biao Biao Mei Guang" kiln event marked the beginning of the 9th China Ceramic Creative Week, showcasing various ceramic artworks and attracting global IP creators [2][4] - Multiple cultural events, including the China Ceramic Creative Week and the Greater Bay Area Kung Fu Film Festival, have transformed Zhencheng into a cultural hub, enhancing public engagement and industry connections [2][3] Group 2: Economic and Industrial Transformation - Zhencheng is re-evaluating the value of ceramics, moving beyond traditional production and trade to leverage ceramics as a medium for broader cultural and economic connections [6] - The establishment of the Lingnan Cultural IP100 Creative Center aims to serve as a platform for innovation, application, and industry services, focusing on IP creation and transformation [7][8] Group 3: Integration of IP and Ceramics - The integration of ceramics with popular IPs is a prominent trend, with over 30 leading IPs collaborating with local artisans to create unique ceramic products that resonate with younger audiences [6][8] - The creative week facilitated the signing of 11 key projects, extending the reach of the ceramic industry into film, animation, and cultural tourism [8] Group 4: Urban Renewal and Space Activation - Zhencheng has transformed old industrial spaces into cultural facilities and creative spaces, significantly increasing visitor numbers and economic activity in the Meitao Bay area [13] - The area saw a 45% increase in visitors in 2024, reaching over 2.6 million, and a 100% growth in revenue from the cultural and entertainment sector compared to three years ago [13][16] Group 5: Future Development Plans - Zhencheng plans to develop over 10 immersive wedding-themed landmarks by 2027, aiming to boost the "sweet economy" to over 20 billion yuan [14] - The integration of national defense education and local sports into community activities is expected to enhance public participation and cultural engagement [14][16]