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“散装”的不止苏超,还有江苏酒店市场
Xin Lang Cai Jing· 2025-06-20 03:37
Group 1 - The core viewpoint of the article highlights the competitive and fragmented nature of the hotel market in Jiangsu, driven by local pride and economic strength among its cities [4][18][36] - The hotel market in Jiangsu shows significant growth in hotel bookings due to the "Super League" football event, with increases of 150% in Huai'an, 67% in Suqian, and 54% in Xuzhou [1][3] - Jiangsu's hotel market is characterized by a "scattered" structure, with only 10% of the total hotel count located in the provincial capital, Nanjing, which lags behind cities like Wuxi and Suzhou [3][11] Group 2 - The report indicates that Jiangsu has a total of 41,704 hotels, with Wuxi leading in quantity at 6,101 hotels, while Lianyungang has the least at 1,011 hotels [8][9][11] - The hotel market in Jiangsu is predominantly low-end, with 77.77% of hotels classified as such, while high-end hotels account for only 2.29% [14][16] - The average room price in southern Jiangsu is significantly higher at 480 yuan per night compared to 290 yuan in northern Jiangsu, despite northern Jiangsu experiencing a higher growth rate in hotel numbers [17][18] Group 3 - The competition for high-end hotels in Jiangsu is intense, particularly between Suzhou and Nanjing, with Suzhou having a higher number of five-star hotels [20][21] - Suzhou has seen a significant increase in high-end hotel developments, with 115 high-end hotels confirmed, driven by the demand for international conferences [23][25] - The article notes that the hotel market in Jiangsu is influenced by prominent figures such as Ji Qi, founder of Huazhu Group, who has significantly impacted the domestic hotel industry [31][35]