Core Insights - The report from 36Kr Research Institute highlights the critical pain points in the digital transformation of the cross-border e-commerce industry, revealing that 95.1% of medium to large cross-border e-commerce brands are still facing data silos across multiple platforms, with only 20.8% having achieved full-channel system integration, which severely limits operational efficiency and global development [1][4]. Group 1: Industry Trends - The cross-border e-commerce ERP market is becoming increasingly competitive, with companies like Jiajia ERP leveraging their differentiated advantages in "technical adaptability, scenario penetration, and maturity of implementation" to respond precisely to industry needs [1][4]. - Jiajia ERP's strategic shift focuses on serving medium to large brands with annual sales exceeding 100 million, recognizing the fundamental differences in needs between large and small sellers [4][9]. Group 2: Product Offerings - Jiajia ERP has evolved from serving Amazon sellers to providing a comprehensive multi-platform ERP solution, achieving the highest preference rating among cross-border e-commerce ERP systems [5][6]. - The "1+4" integrated service model includes a multi-platform ERP, an e-commerce middle platform, integrated business and finance services, and business intelligence capabilities, addressing the digital needs of brand merchants [8][9]. Group 3: Competitive Advantages - Jiajia ERP's architecture allows for unified management across channels and deep operational integration, addressing the pain point of data silos for medium to large brands [9][10]. - The independent deployment model of Jiajia ERP ensures data security through physical isolation of resources, which is crucial during peak traffic periods [10][11]. - The modular design and system integration capabilities of Jiajia ERP provide a flexible digital foundation for brands operating across multiple business models, enabling seamless integration with existing ERP systems [11][12]. Group 4: Strategic Vision - Jiajia ERP's "going big" strategy aims to focus on high-value clients during the industry's reshaping phase, emphasizing the importance of deep service for the digital upgrades of medium to large brands [4][12]. - The company's approach is to build a digital infrastructure that supports global business expansion, helping brands overcome data barriers and achieve operational efficiency [9][12].

Industry Overview - The cross-border e-commerce ERP industry in China is experiencing rapid growth, driven by internal globalization strategies and external trade pressures. The market size is projected to reach 1.32 billion yuan in 2024 and grow to 1.89 billion yuan by 2028, with a compound annual growth rate (CAGR) exceeding 11% [1][30]. - The integration of cloud computing, big data, and artificial intelligence is facilitating the intelligent upgrade of ERP systems, transforming them from mere data recording tools to smart operational hubs that enhance efficiency and reduce labor costs [1][31]. Demand from Medium and Large Brands - The report focuses on medium and large merchants, specifically those with a gross merchandise volume (GMV) exceeding 100 million yuan. These businesses face significant challenges in system coordination, with 95.1% using multiple core business systems but only 20.8% achieving full-channel integration, leading to issues like data silos and inefficient order processing [2][12]. - Key pain points include high cross-border logistics costs (51.3%), chaotic multi-platform order management (43.8%), and fragmented data (42.9%) [2][53]. Core Demands of Merchants - Merchants' primary demands center around: 1. Full-channel system integration to enable real-time data synchronization across platforms, addressing issues like delayed order synchronization (72.7%) [3][12]. 2. Integrated business and financial compliance, with 56.5% relying on manual tax verification, necessitating automated accounting and compliance management [3][12]. 3. Data security and intelligent decision-making, with 68.5% facing compliance pressures for cross-border data transmission and requiring AI-driven functionalities for product selection and inventory forecasting [3][12]. Typical Solutions - Jiajia ERP, a leading player in the industry, offers a "1+4" service model (full-channel ERP + open platform, e-commerce middle platform, business-financial integration, and BI data warehouse) to meet the needs of medium and large merchants. Its advantages include: - Multi-platform integration capabilities supporting over 60 mainstream e-commerce platforms and 600 third-party warehouses, ensuring real-time data synchronization [4][12]. - Business-financial integration and compliance support through deep integration with financial systems like Kingdee and SAP, enabling automated financial processes [4][12]. - Localized and private deployment options to meet data sovereignty and cross-border compliance needs [4][12]. Industry Trends - The future of cross-border e-commerce ERP will be characterized by three major trends: 1. Intelligent full-channel operations, with AI engines integrating multi-platform data for end-to-end smart decision-making [5][12]. 2. Proactive compliance services, with embedded compliance modules that automatically synchronize tax policies and complete tax filings [5][12]. 3. Enhanced data security, with independent private deployments becoming essential to meet data sovereignty regulations and mitigate cross-border data flow risks [5][12]. Summary - Cross-border e-commerce ERP has evolved from a tool to a strategic infrastructure for global operations. The core demands of medium and large brand merchants revolve around full-channel integration, business-financial compliance, and data security. The integration of technology and practices from leading companies like Jiajia ERP is driving the industry towards intelligent, compliant, and secure solutions, providing critical support for the global growth of Chinese brands [6][12].

Core Insights - The report highlights the rapid growth of China's cross-border e-commerce ERP market, driven by the dual forces of the 4.0 phase of enterprises going global and increasing global trade uncertainties, with the market size expected to reach 1.32 billion yuan in 2024 and 1.89 billion yuan by 2028 [1][24]. Group 1: Industry Overview - The cross-border e-commerce ERP market is experiencing significant expansion, with a compound annual growth rate (CAGR) of 12.3% from 2020 to 2024, growing from 830 million yuan to 1.32 billion yuan [24]. - By 2025, the global cross-border e-commerce market is projected to reach 4.2 trillion USD, with China's share being a crucial component [24]. - The report identifies that 95.1% of medium to large brand merchants use two or more business systems, but only 20.8% have achieved full-channel integration, leading to operational inefficiencies and compliance risks [1][24]. Group 2: Merchant Needs and Challenges - Key demands from merchants include multi-platform digital integration, real-time order and inventory synchronization (72.7% face delays), financial compliance integration (56.5% rely on manual tax verification), and data security (68.5% affected by cross-border data regulations) [1][24]. - Major operational pain points for merchants include high cross-border logistics costs (51.3%), chaotic multi-platform order management (43.8%), and data silos (42.9%) [47]. Group 3: ERP Solutions and Trends - The report emphasizes that ERP systems are evolving towards full-channel intelligent operations, proactive compliance services, and data security through private deployment, becoming essential infrastructure for global resilience [2][24]. - Companies like Jiajia ERP are highlighted as leading solutions, utilizing a "1+4" model to achieve multi-platform access and enhance operational efficiency [2][24]. - The future of ERP systems will focus on integrating AI-driven product selection and inventory optimization, as well as ensuring compliance with evolving geopolitical and data sovereignty requirements [2][24].

在全球化与数字化深度交织的2025年，中国跨境电商行业正经历结构性变革。海关总署数据显示，2024年我国跨境电商进出口总额达2.63万亿元，同比增长 10.8%，较 2020年的1.69万亿元增长超1万亿元，其中出口业务前三季度出口额达1.48万亿元、同比增长15.2%，成为推动行业增长的重要引擎。作为行业发 展主力的中大型品牌商家，在业务规模扩张的同时，正面临着多平台全渠道数据割裂、供应链协同低效、全球合规风险攀升等经营和管理挑战，成为制约其 进一步发展的"暗礁"。在此背景下，跨境电商ERP系统正从传统工具型软件加速向战略级基础设施演进，成为助力中大型品牌商家全渠道韧性增长的关键支 撑。 内外部双重压力共同驱动跨境电商ERP行业快速发展 中国跨境电商ERP行业的快速发展源于多重因素交织驱动，其中企业全球化战略升级与外部环境压力构成核心推动力。从内部动能来看，中国企业出海步入 以产品力、品牌力为导向的4.0阶段。出海企业需要通过数字化手段沉淀用户数据资产、优化全球资源配置；从外部压力来看，全球贸易格局重塑进一步加 速了企业对数字化系统的依赖，以数字化手段来获取稳定增长。跨境电商ERP系统作为品牌商家提升运营效 ...

积加ERP赋能亚马逊VC卖家：精细化运营，全球生 意一键管理 在跨境电商的广阔舞台上，亚马逊Vendor Central（VC）平台以其强大的品牌塑造能力和资源整合优 势，成为众多企业迈向全球市场的重要桥梁。然而，这一路上并非坦途，跨境卖家在享受VC带来的种 种便利时，也面临着运营效率低下、流程管控复杂等挑战。 首先，入驻亚马逊VC平台的门槛相对较高，特别是对于小型或低货值产品卖家而言，账号的申请和维 护成本构成了不小的负担。VC平台要求卖家具备精细化的运营管理能力，但现实是，由于缺乏高效的 数字化系统支持，许多卖家在库存管理、订单处理、财务对账等环节仍依赖繁琐的人工操作，这不仅耗 时费力，还容易出错。 积加ERP的RPA对接模式在店铺账户安全性、功能操作性和数据同步性方面表现出色。与市面上常见的 插件模式相比，RPA模式无需同时登录平台和插件，避免了数据异步获取和跳站点等问题，确保了数据 的实时性和准确性。 在具体功能上，积加ERP的VC解决方案涵盖了商品数据管理、订单处理、库存管理、财务管理以及广 告管理等多个方面。系统支持全量商品数据的定时自动更新，帮助卖家实时监控库存和销量等关键指 标。同时，系统还提 ...