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2025年中国跨境电商SaaS市场行业报告
艾瑞咨询· 2025-06-15 03:51
Core Insights - The article emphasizes the rapid growth of China's cross-border e-commerce, which has become a key driver for optimizing export structures and enhancing the quality of foreign trade [10][7][19] - The cross-border e-commerce SaaS market is highlighted as a solution for overseas sellers facing challenges such as geopolitical tensions and diverse e-commerce platforms [1][29] Group 1: Global Economic Context - Global consumption is recovering, but the pace varies by region, with future growth relying on structural reforms and policy stability [2] - Between 2020 and 2024, global e-commerce is expected to grow at a compound annual growth rate (CAGR) of 9.8%, with emerging markets driving the majority of this growth [5][4] - China's export trade is projected to maintain a CAGR of approximately 9.2% from 2020 to 2024, with ASEAN becoming China's largest trading partner [7][21] Group 2: Cross-Border E-Commerce Growth - China's cross-border e-commerce exports are expected to grow at a CAGR of 17.0% from 2020 to 2024, increasing its share of total exports from 26.0% to 35.3% [10] - The article notes that by 2024, over 900,000 new sellers are expected to join Amazon, with Chinese sellers accounting for over 50% of top sellers [15][13] Group 3: E-Commerce Platforms and Seller Dynamics - Amazon remains the dominant platform for Chinese sellers, with significant market penetration in the U.S. and Mexico [15] - Emerging platforms like TikTok Shop and Temu are gaining traction, offering tailored services that leverage China's supply chain advantages [18][16] Group 4: ERP Systems in Cross-Border E-Commerce - ERP systems are positioned as the "operational brain" for cross-border sellers, facilitating comprehensive management across various business functions [29][31] - Different types of sellers have distinct ERP needs based on their operational characteristics, with factory sellers requiring efficient production coordination and trade sellers focusing on rapid SKU response [36][34] Group 5: Challenges and Opportunities - The article discusses the need for sellers to adapt to changing U.S.-China trade policies, emphasizing the importance of agile supply chain management [19][23] - The rise of AI applications in cross-border e-commerce is highlighted, with potential to enhance decision-making and operational efficiency across multiple business areas [25][26] Group 6: Future Trends in Cross-Border E-Commerce - The "bonded + ERP" regulatory model is seen as a way to enhance customs efficiency and facilitate trade [48] - The shift towards semi-managed models is expected to drive the development of overseas warehouses and WMS systems, improving logistics efficiency [50]
36氪研究院 | 2025年中国跨境电商中大型品牌商家ERP需求洞察报告
3 6 Ke· 2025-05-21 23:36
在全球化与数字化深度交织的2025年,中国跨境电商行业正经历结构性变革。海关总署数据显示,2024年我国跨境电商进出口总额达2.63万亿元,同比增长 10.8%,较 2020年的1.69万亿元增长超1万亿元,其中出口业务前三季度出口额达1.48万亿元、同比增长15.2%,成为推动行业增长的重要引擎。作为行业发 展主力的中大型品牌商家,在业务规模扩张的同时,正面临着多平台全渠道数据割裂、供应链协同低效、全球合规风险攀升等经营和管理挑战,成为制约其 进一步发展的"暗礁"。在此背景下,跨境电商ERP系统正从传统工具型软件加速向战略级基础设施演进,成为助力中大型品牌商家全渠道韧性增长的关键支 撑。 内外部双重压力共同驱动跨境电商ERP行业快速发展 中国跨境电商ERP行业的快速发展源于多重因素交织驱动,其中企业全球化战略升级与外部环境压力构成核心推动力。从内部动能来看,中国企业出海步入 以产品力、品牌力为导向的4.0阶段。出海企业需要通过数字化手段沉淀用户数据资产、优化全球资源配置;从外部压力来看,全球贸易格局重塑进一步加 速了企业对数字化系统的依赖,以数字化手段来获取稳定增长。跨境电商ERP系统作为品牌商家提升运营效 ...