员工回应：还有冷饮、藿香正气水等 视频画面显示，在许昌市胖东来时代广场店和天使城店，不少引导车辆、打扫卫生的外勤工作人员头戴遮阳帽，身穿冰袖和荧光绿色的"空调服"，由于内 置风扇的原因，身体看起来如同充气般大了一圈。 胖东来外勤工作人员引导车辆（视频截图） 每经编辑｜段炼 近日，河南省出现连续高温天气，有不少许昌市网友发视频称，他们发现胖东来多个门店为室外员工配备有"空调服"，这款"空调服"在普通反光背心的基 础上内置了风扇，让员工在炎炎夏日能够感受到一丝凉爽。 胖东来外勤工作人员身穿"空调服"（视频截图） 胖东来给员工配备"空调服" 记者在多个购物平台搜索"空调服"看到，多款"空调服"和胖东来员工造型、功能相似，记者随机选择了其中一款了解发现，该"空调服"颜色选择有荧光 绿、橘红色2种，内部除了在腰部配备有2个风扇和1块充电宝外，还可以放置冰晶盒搭配使用。价格普遍超过100元。 一名售卖"空调服"的客服工作人员介绍，他们店在售的"空调服"电池续航时间一般为10小时，如果选择风力更大的款式，续航时间也有约7.5小时。冰晶 盒的话是通过物理降温的方式，达到冷风的效果，使用前需将其放入冰箱冷冻室3至4小时。 今年 ...

Core Viewpoint - The "cooling economy" is rapidly growing due to high temperatures across the country, driving consumer demand for cooling products and services, which is vital for economic growth and industry development [1][2]. Group 1: Market Trends - The sales of cooling appliances such as air conditioners and fans have surged, with top regions like Heilongjiang, Liaoning, Hubei, Jilin, and Guizhou showing month-on-month increases of 183%, 178%, 170%, 164%, and 144% respectively [1]. - There is a significant rise in demand for refreshing food and beverages, with carbonated drinks and ice cream sales increasing by over 75%, and cooling eye masks seeing a tenfold increase in sales [1][2]. Group 2: Consumer Behavior - Consumers are increasingly prioritizing quality and experience, shifting their demand from mere availability to preferences for healthier, safer, and more innovative products, willing to pay higher prices for these attributes [2]. - New consumption patterns are emerging, with a focus on personalized and diverse offerings, as well as a growing interest in environmentally friendly and energy-efficient products [2]. Group 3: Supply Innovations - New retail models such as instant retail and live streaming sales are enhancing summer consumption experiences, with innovative products like lightweight sun umbrellas and fashionable sun-protective clothing gaining popularity [2][3]. - E-commerce platforms are strengthening the integration of online and offline sales, with live streaming sales rapidly developing and creating new consumption scenarios [2]. Group 4: Regulatory Environment - There is a need for improved regulation in new business models, with a focus on establishing a multi-party governance system involving regulatory bodies, leading enterprises, and industry associations to ensure product quality and consumer rights [4]. - The regulatory framework should enhance collaboration among various departments to ensure consistent quality standards for online and offline products, and to address violations effectively [4].

Core Insights - Pinduoduo's 618 shopping festival has seen significant consumer engagement, driven by the "100 Billion Subsidy" initiative, resulting in record sales across various categories [1][4][6] Group 1: Sales Performance - The 618 shopping festival has led to a surge in sales for multiple categories, including fresh produce, electronics, home appliances, beauty products, and clothing, with many categories achieving new sales highs [1][4] - Specific products have shown remarkable sales growth, such as seasonal fruits like mangosteen and lychee, which saw sales double, and popular smartphones that experienced sales increases of 3 to 8 times [4][6] - The "100 Billion Subsidy" program has also resulted in significant sales growth for international and domestic brands, with Estee Lauder and Pantene seeing a 160% increase, while domestic brands like Winona and Huajiansong experienced a 150% increase [6] Group 2: Consumer Engagement Strategies - Pinduoduo has implemented various consumer engagement strategies, including offering substantial coupons and innovative point accumulation systems that allow consumers to redeem discounts, further lowering prices [3][6] - The platform has introduced a "Government Subsidy" section that has expanded to cover 23 regions, leading to a 177% increase in sales of subsidized products, particularly in lower-tier cities [6][7] Group 3: Support for Small and Medium Enterprises - The "100 Billion Subsidy" initiative has not only benefited consumers but also significantly supported small and medium enterprises, with many achieving record order volumes during the festival [3][7] - Pinduoduo's "2025 Duoduo Good Specialty" project aims to promote high-quality agricultural products from various regions, helping local farmers and businesses to reach urban markets [7]