中国商报（记者 于佳鑫 文/图）随着暑期来临，全国范围内进入持续高温阶段。对于不少养宠人士而言，除了自身的防暑需求外，如何让"毛孩子"们防暑 降温，安全清爽地度过夏日，也成为他们的心头大事。 近期，宠物防暑用品市场升温，宠物冰垫、凉感项圈、宠物风扇产品在线上线下均有不错的销售表现。不过，热销场景背后，关于宠物防暑用品实用性的 讨论也在逐渐增多，有消费者认为其效果显著；但也有人认为，鉴于宠物个性、适应性等原因，这些产品的实际作用并不及预期。 宠物防暑用品市场走俏 随着高温季来袭，各式各样的"毛孩子专用"防暑用品吸引了不少爱宠人士的注意。 线上平台数据显示，连日来，带有"夏日""清凉""防暑"等关键词的宠物产品销量持续走高。以宠物冰垫、宠物凉窝为例，京东排行榜显示，7月9日，该类 别商品热度飙升38%，销量飙升42%。同日，在天猫榜单"宠物床热销榜"上，排在前三名的产品也均为凉感宠物窝，其中，一款仅售7.99元的宠物冰垫已连 续两周蝉联该榜单榜首，近7天的销售量突破1万件。 "宠物用空调扇"也在电商平台销量可观。在淘宝平台上，一款号称可"喷雾加湿"的宠物风扇，48小时内就有超过100人购买。除此之外，"宠物防晒衣 ...

近日，抖音商城对低价秒杀频道进行改版升级，货品供给从品牌全覆盖转为聚焦产业带优质民生产品， 与超值购频道形成差异化打法。同时，平台上线"产地直供·超级秒杀周"专项IP，结合时令特点和"天天 五折"等营销策略，投入优势资源扶持产业带商家，打造"全域兴趣电商"货架场的特色产业带爆品孵化 基地。 据抖音电商披露，在6月24日至6月30日的首场"夏日清凉季"产地直销主题活动中，秒杀频道整体日均流 量环比增长131%，带动销售额环比增长31%，订单量环比增长41%。报名并入围"夏日清凉季"的产业带 商品，获得秒杀频道推荐加权、定坑和流量倾斜等资源扶持，日均流量环比增长190%，GMV环比增长 41%，订单量环比增长49%。 来自广东、浙江、江苏等产业带地区的产品广受消费者欢迎。其中，广州产业带商家礼想纪的椰子水饮 料成为爆款，带动店铺的秒杀GMV环比增长超10倍。南通产业带商家卡菲佑的冰丝凉席成为爆款，带 动店铺的秒杀GMV环比增长超3倍。 抖音电商相关负责人表示，改版后的低价秒杀频道，不仅能为消费者持续带来极致性价比的商品，更为 产业带中小商家带来了新的发展契机。产业带商家具有深度链接源头好物的优势，其产品质量优良且 ...

在被誉为"家纺之都"的江苏南通叠石桥市场，曾经的"麻袋装钱"时代已成记忆。中国证券报记者近日深 入南通多家家纺企业调研发现，这座占据全球家纺产品60%市场份额的产业重镇，正经历产业升级过程 中的阵痛：一面是根深蒂固的传统模式——产品缺乏创新、品牌溢价不足、利润率挤压；另一面，以 80、90后"厂二代"为代表的新生力量正借力直播电商的东风奋力突围，他们手握高学历与开阔视野，执 着于品牌塑造与创新设计，在快节奏的直播间里刷新着销售纪录，也重塑着行业的经营逻辑。 从零粉丝开播日销过万元，到单场直播销售额破百万元，再到粉丝7年累计消费30万元，新业态新渠道 不仅带来了销量跃升，更催生了"信任经济"与柔性供应链变革。然而，转型之路并非坦途，如何摆脱低 价泥潭、建立品牌溢价、保护知识产权？"在产业转型升级过程中，我们会引导企业以品质为导向，共 同维护'南通家纺'区域品牌的美誉度，同时加强渠道创新，积极拓展直播电商等新兴销售渠道。"南通 家纺业联合商会秘书长孙燕对记者表示。 ● 本报记者 杨梓岩 家纺之都转型阵痛 "我公公从80年代就开始做家纺，当时都是拿着麻袋往家装钱。"顾她家纺主理人杜丽向记者描述着上一 代的辉煌。作为 ...

回溯来看，2024年6月15日，美ONE优选天猫旗舰店正式上线。当晚，数款自营产品通过该旗舰店上线 李佳琦直播间，包括洗衣凝珠、乳胶被、硅胶凉席等。这也被市场视为美ONE入局自有品牌的一大动 作。 李佳琦彼时在直播中表示："中国现在有着非常强的供应链能力，很多大家熟悉的国际大牌，都是中国 制造，来自中国工厂。这些工厂，可以说是很多品牌背后的'英雄'，我们希望把这些隐藏在背后的优质 商品都集合到美腕优选天猫旗舰店，带给大家。" 实际上，近年来，不少头部主播及MCN机构纷纷加码布局自有品牌建设，例如辛选集团、东方甄选以 及谦寻控股等。同时，近期多家机构披露的数据显示，其自营品牌销售额增长迅猛。 头部直播机构布局自营品牌的步伐明显提速。 6月13日，美ONE优选公布了一周年成绩单。数据显示，其72款自营产品全网累计销量突破250万件， 服务用户超150万。这也是美ONE自去年6月入局自有品牌后首次披露的整体数据，可见其布局速度之 快。 "我们多年直播经历中接触了许多优质制造商，它们制造和研发实力强，但部分外贸转内销工厂因运营 经验不足，订单不稳定。因此，美ONE优选应运而生，我们开发新品遵循需求驱动和高质价比原则， ...

Core Insights - The "Su Chao" phenomenon is significantly boosting local consumption in Jiangsu, extending beyond just the sports economy [1][3]. Consumption Trends - The local consumption index during the "Su Chao" period shows a remarkable increase in various categories: - In the "sports health consumption" category, sales of smartwatches surged nearly 9 times compared to the same period last year, while sales of sports T-shirts and running shoes more than doubled, and children's sports shoes also saw close to a 2-fold increase [3]. - For "viewing atmosphere consumption," there was a notable increase in sales of beverages and entertainment products, with local liquor sales, particularly Yanghe, increasing nearly 18 times, and craft beer sales doubling [3]. - In the "viewing equipment" category, air conditioner sales grew over 5 times, and sales of cool mats increased by more than 1 time [3]. Retail Platform Impact - The instant retail platform, Meituan Shanguo, acts as a "magnifier" for the consumption boost driven by "Su Chao," connecting consumers with physical stores [5]. - Sales at offline stores of sports brands like Decathlon and Taobo have rapidly increased due to the "Su Chao" effect [5]. - A local liquor store manager reported a significant increase in orders for beer and ice cups, with many orders specifically mentioning "for watching Su Chao" [5]. Economic Development - The "Su Chao" effect is seen as a collaborative effort among various stakeholders to promote economic growth in Jiangsu through sports [5]. - There are expectations for sustained consumption effects as local platforms and regional cooperation continue to support the initiative [5].

Group 1 - The core viewpoint highlights the rapid growth of e-commerce in Jiyue County, with a focus on summer product sales and the successful launch of new production lines and workforce expansion [1] - Jiyue County achieved a network retail sales of 1.04 billion yuan in 2024, marking a year-on-year increase of 7.9%, with 43 Taobao villages and 10 Taobao towns established [1] - Local employment has been significantly boosted, with over 5,000 jobs created through e-commerce initiatives, leading to increased income for residents [1] Group 2 - Jiyue County is actively promoting the integration of live-streaming economy with local industries, achieving a total transaction volume of 5 million yuan during a recent online event, reflecting an 18% year-on-year growth [2] - The county has conducted 26 training sessions for e-commerce skills, cultivating over 1,200 talents to enhance local industry capabilities [2] - Several local enterprises have been recognized as provincial-level live-streaming e-commerce demonstration projects, enhancing the regional brand influence [2] Group 3 - Jiyue County is building a comprehensive e-commerce ecosystem by integrating live-streaming sales with local agricultural and tourism sectors, creating stable job opportunities and promoting high-quality economic development [3]

Core Insights - The report indicates that Kuaishou's e-commerce sales experienced a month-on-month increase of 1.49% in May 2025, driven by holiday marketing and the 618 pre-sale event, with promotional heat rising by 16.02% [12][10][1] - Various product categories saw significant growth, particularly in gold, seasonal fruits, and home appliances, with notable increases in sales for durians (136.1%), ice cream (152.9%), and major appliances like air conditioners and washing machines exceeding 30% growth [1][12][29] Group 1: Marketing Activities - Kuaishou's 618 pre-sale period began on May 19, with a strong start leading to a 282% year-on-year increase in GMV for general merchandise [2][10] - Themed marketing campaigns such as "Pearl Love Season" and "Crayfish Carnival Week" significantly boosted sales, with over 10 million crayfish sold [2][10] - Anticipated promotions for June are expected to further enhance consumer spending, focusing on snacks, men's clothing, and digital appliances [2][10] Group 2: Sales Trends - May's sales trends were characterized by explosive growth due to holiday marketing and the upcoming 618 shopping festival, with a notable increase in sales across multiple categories [12][10] - The report highlights that the sales heat for gold and jewelry surged, driven by festive promotions, while seasonal products like durians and zongzi also saw significant sales increases [1][12][21][27] Group 3: Product Insights - In the home appliance sector, air conditioners and washing machines led the growth, with Haier and other brands capturing significant market shares [29][30] - The men's personal care segment showed remarkable growth, with sales of men's shower gel and shampoo increasing by over 80% month-on-month [34][35] - Seasonal products such as ice silk cool mats and mosquito nets gained traction, with promotional heat for these items rising by 119.7% [36][30]

点红色按钮 预约直播 ，参与抽奖， 包邮赠送 2瓶青梅酒 人到中年，早睡可以改命 说一个很准的玄学真相啊，那就是—— 一定要早睡， 早睡真的可以改命 。 这不是我夸张啊，因为人的 能量 与 精神状态 有很大的关系。 古话说， 身弱之人无法旺财。 身体不好，每天无精打采的，思维转不动，机会来了你也抓不住。 但如果你每天 10点钟就睡觉，身体得到充分的休息，你的精神状态也会变得 饱满 和 充沛 ，这样你做什么事情都会 顺 ， 好的运气 也会随之 而来。 这次专场呢，各种类型的床品都会有，比如夏季超凉快的 夏凉被 ，一年四季都能睡的美容养肤的 蚕丝被 ，双股 100支高支高密超柔顺的 纯棉 四件套 ，凉而不冰的 外贸出口 PE凉席 等等。 想要买高品质夏季床品的，抓紧点击文章中的红色预约按钮， 预约直播 。 这次 618福利 超多，一件也是批发价！ 直播全程还抽送 小米手机 和 华为平板 ，抓紧预约直播吧～ 俗话说， 一夜睡得好，百病不来找。 睡眠是一切 免疫力 的基础，睡得好，身体就会好。 而且睡眠不但跟身体状况有关，还跟精神健康有关，很多人的精神疾病，也跟缺乏睡眠有关。 所以普通人一定要尽量早睡，坚持早睡， 早 ...

Group 1: Tourism Development in Villages - The article highlights the transformation of small villages in Sichuan into popular tourist destinations, showcasing unique cultural experiences and activities [1][2] - 桃坪村 has evolved from a transit point to a destination by enhancing its tourism offerings, including the establishment of new businesses like cafes and cultural experiences [2] - 古路村 faced a decline in visitor numbers after initial popularity but is now revitalizing its tourism through new business models and experiences, leading to an increase in daily visitors [3][4][5] Group 2: Cultural Heritage and Craftsmanship - 竹艺村, formerly 龙黄村, is focusing on bamboo craftsmanship as a key economic driver, with local artisans producing various bamboo products [5][6] - The village aims to expand its market by transitioning from bamboo crafts to bamboo industrial products, which could enhance global sales opportunities [6] - The promotion of bamboo culture and products is seen as a strategy to elevate the village's profile and economic potential [6]

天气一热，入睡变得越来越困难。 燥热、 粘腻…… 躺在床上，就像热锅上的鱼，翻来覆去 睡不踏实 。 急需一床 凉席来拯救难熬的夏夜！ 传统的竹席或者草席硬邦邦的，还经常扎肉、夹头发； 而且不透气， 刚躺下的时候是凉的， 越睡越热，睡久了满是汗液渍上去的脏污，容易发霉、滋生螨 虫！ 不过今天！夏天想拥有冰爽睡眠的朋友有福了！！ 来自 欧洲顶奢酒店集团 —— 【 英国百年品牌 】 欧特家OETKER瑞士Alps冰凝抗jun雪花 凉席 万元级总统房 才配备的"床上降温系 统" ，今天 百元抢！ 这可是 服务过英 国女王、沙特王子的七星级酒店欧特家OETKER！ 150年来只做一件事：让全球0.1%人群睡进云端！ 连世界巨星度假都指定要睡它家， 更是各国政要、贵族、富豪一掷千金，都得预约排号才能入住！ 2023年全球豪华酒店品牌，欧特家排在第二 ▲ 这么高咖位的酒店集团选的床品，可以想象有多 挑剔！ 而今天带来的这床雪花凉席不仅是 欧特家OETKER名下的国际奢华酒店专用 而且只有 VVVIP总统级以上套房 ， 才有资格配备它 ！ 睡过五星级酒店都会懂那种感觉： 住普通酒店一晚上都在想家，但是住五星级酒店还没来得及想 ...