21世纪经济报道记者 边万莉 湖州报道 "在我看来，文旅行业也算是一个创意产业。"在活力中国调研行的走访中，浙江云上草原旅游发展有限公司董事长， 湖州市人大代表孙晓东向记者如是说。 在浙江省湖州市安吉县山川乡的群峰之间，云雾缭绕的仙侠小镇正揭开神秘面纱。这个投资逾3.5亿元的高山文旅项目，以敦煌文化与仙侠元素为脉络，构 建起沉浸式体验空间，用仙侠IP激活了高山资源。 作为云上草原景区三期提升项目之一，仙侠小镇单日最大承载量达5000人次，预计年接待游客将突破30万人次。小镇的落成开放使云上草原形成了"高山草 原（星空滑雪场）、悬崖心跳乐园、仙侠镇、度假村、熊猫部落、七星谷漂流"六大板块的全域度假格局。 孙晓东向记者表示，"文旅行业也算是一个创意产业，因此我们打造了很多年轻人比较喜欢的项目，更多地是释放一些情绪价值，让游客释放压力。比如， 传统蹦极刺激性较强，致使多数人望而却步。为此，我们推出了'窝囊版'蹦极，在跳下的瞬间虽保留一定的冲击感，但下落至中途后，会改为缓慢下降，而 非剧烈的上下晃动，这样就能够让更多的人体验蹦极。接下来，我们还将推出'窝囊版'漂流，就不是那么刺激的漂流，适合更多的人参与体验。" 回溯 ...

Group 1 - The core viewpoint emphasizes the creative nature of the cultural tourism industry, with a focus on innovative projects that cater to younger audiences and enhance emotional experiences [1] - The "Xianxia Town" project, part of the Yunshang Grassland scenic area, represents an investment of over 350 million yuan and aims to create an immersive experience by integrating Dunhuang culture and Xianxia elements [1] - The scenic area has developed a comprehensive vacation structure with six major components, including a highland grassland, cliff adventure park, Xianxia town, resort village, panda tribe, and drifting area [1] Group 2 - The ecological advantages of the Shanchuan Township, with a forest coverage rate of 88.8% and high-quality air and water, are being leveraged to enhance tourism development [2] - The projected visitor numbers for 2024 are expected to reach 1.8 million, with total sports tourism revenue surpassing 820 million yuan, reflecting significant growth compared to 2019 [2] - The Yunshang Grassland scenic area is innovatively transforming the cultural tourism landscape in the Yangtze River Delta region [2]

Core Viewpoint - The article discusses the emergence of "soft" adventure tourism experiences, such as "lazy" rafting and "gentle" bungee jumping, which cater to a broader audience seeking less intense and more shareable experiences [9][12][29]. Group 1: New Tourism Trends - The "lazy" rafting experience allows participants to float on calm waters without the traditional thrills, appealing to those who prefer relaxation over adrenaline [9][10]. - Similar "soft" versions of extreme sports, like bungee jumping, have been introduced, focusing on safety and comfort while still providing a sense of achievement [11][12]. - Social media plays a significant role in shaping these experiences, as people are more inclined to participate in activities that look appealing and safe for sharing online [18][21]. Group 2: Market Dynamics - The tourism industry is shifting towards offering diverse experiences that cater to different consumer preferences, separating thrill-seekers from those looking for leisurely activities [29][30]. - The success of these "soft" experiences is evident, with significant increases in visitor numbers, as they attract a wider demographic [12][24]. - The article highlights a cultural difference in tourism approaches, where Chinese consumers increasingly prefer comfortable and visually appealing experiences over traditional physically demanding ones [31][32].

Core Viewpoint - The article discusses the emergence of "soft" adventure tourism experiences, such as "lazy" rafting and "gentle" bungee jumping, which cater to a broader audience seeking relaxation and social media shareability rather than extreme thrills [1][8][18]. Group 1: New Tourism Trends - The "lazy" rafting experience in Shandong's Linyi allows participants to float on calm waters, emphasizing relaxation over adrenaline [1][4]. - Similar "soft" adventure projects are being developed in other regions, such as Guangxi and Zhejiang, focusing on safety and comfort [4][6]. - The introduction of "gentle" bungee jumping has led to a significant increase in visitor numbers, with some locations seeing a five to six-fold increase in summer traffic [7][18]. Group 2: Changing Consumer Preferences - The majority of tourists prefer safe, simple, and visually appealing experiences over traditional adrenaline-pumping activities [9][10]. - Social media platforms like Douyin and Xiaohongshu have transformed tourism marketing, encouraging quick decision-making based on visually appealing content [12][18]. - The concept of "soft" adventure tourism reflects a shift in consumer behavior, where relaxation and social sharing take precedence over physical challenges [21][22]. Group 3: Market Segmentation - The tourism industry is increasingly segmenting its offerings to cater to both thrill-seekers and those looking for leisurely experiences, creating distinct products for each group [18][19]. - This segmentation allows for a more tailored approach to tourism, accommodating diverse consumer preferences and maximizing revenue potential [18][20]. - The ability to provide varied experiences within the same location enhances visitor satisfaction and encourages repeat visits [18][22].

Core Viewpoint - The emergence of "soft" adventure tourism experiences, such as "lazy drifting" and "gentle bungee jumping," reflects a shift in consumer preferences towards safer, more relaxed activities that still provide social media appeal [1][12][38]. Group 1: New Tourism Trends - The "lazy drifting" experience in Shandong's Linyi offers a non-traditional approach to rafting, focusing on relaxation rather than adrenaline [1][7]. - Similar projects are being developed in other regions, such as Guangxi and Zhejiang, emphasizing safety and ease of participation [7][12]. - The introduction of "soft" bungee jumping in Zhejiang has led to a significant increase in visitor numbers, with some locations seeing a five to six-fold increase in summer traffic [12][26]. Group 2: Consumer Behavior - The majority of tourists now prefer experiences that are safe, simple, and visually appealing for social media, rather than extreme challenges [15][19]. - Social media platforms have transformed the way tourism experiences are marketed, allowing consumers to make quick decisions based on visual content [19][20]. - The trend indicates a growing divide between thrill-seekers and those looking for leisurely experiences, with each group having distinct preferences [38][40]. Group 3: Market Implications - The tourism industry is adapting by creating tiered experiences that cater to different consumer segments, allowing for broader participation [35][38]. - The ability to provide experiences that satisfy both the desire for adventure and the need for comfort is becoming a key competitive advantage for tourism operators [25][39]. - This shift in focus from traditional adventure tourism to more accessible experiences is indicative of changing societal values regarding leisure and travel [43][44].

央视网消息：随着暑假的来临，旅游市场日渐火热。这个夏天，暑期游有哪些新玩法，到长三角地区看一看。 在浙江安吉，新推出的"窝囊版漂流"吸引了众多游客打卡体验，无需漂流艇、不用划桨，游客只需穿上救生衣，顺溪流自然漂浮，便 能"躺平式"玩水。 尽管天气炎热，长三角各地旅客出游热情不减，根据同程平台数据显示， 7月1日至今，上海景区预订量增长迅猛，月环比上涨超过 121%，江苏上涨超过60%，浙江上涨超过79%，各地酒店预定也普遍环比增长15%以上。 北京：景区门票预订量同比增超一成 青少年群体成增长主力 在北京，暑期游也迎来了一波热潮，今年暑期旅游市场有哪些新特点，一起来看记者在北京的走访。 这个夏天，美术馆成了很多游客避暑休闲的好去处。工作日的下午，上海浦东美术馆内人潮涌动，联合巴黎奥赛博物馆推出全球唯一一站 特展——"缔造现代"吸引了众多游客参观。展览汇聚了百余件真迹，包括梵高的《自画像》、米勒的《拾穗者》以及莫奈、高更等大师的作 品。 据了解，从6月19日开展以来，上海浦东美术馆吸引了超14万观众游览参观，为了满足暑期游客的观展需求，美术馆在暑期还延长了开放 时间，每周五、六、日从上午九点一直开放到晚上十点。 ...