Core Viewpoint - The rise of "lazy tourism" reflects a shift in the travel preferences of young people, who prioritize comfort and enjoyable experiences over traditional adventure and physical challenges [1][24]. Group 1: Characteristics of "Lazy Tourism" - "Lazy tourism" includes activities like shallow water drifting and slow bungee jumping, appealing to those who want fun without the physical strain [1][24]. - Young travelers are redefining the meaning of travel, seeking low-effort enjoyment rather than enduring hardship [1][12]. - The concept of "lazy tourism" has gained popularity through social media, with users sharing their unique experiences, leading to increased visibility for these attractions [1][8]. Group 2: Market Response and Innovations - Tourist destinations are adapting by introducing new "lazy" experiences, such as electric mountain lifts and themed drifting activities, to attract visitors [13][15]. - Data shows significant increases in visitor numbers for attractions that offer "lazy tourism" options, with some locations reporting up to 180% growth in foot traffic [23]. - The trend indicates a broader shift in the tourism market towards personalized and comfortable experiences, aligning with the evolving demands of consumers [24].

Group 1 - The core viewpoint of the article emphasizes the creative nature of the cultural tourism industry, highlighting the innovative projects developed to attract younger audiences and enhance emotional experiences for visitors [2] - The "Xianxia Town" project, part of the Yunshang Grassland scenic area, represents a significant investment of over 350 million yuan, aiming to create an immersive experience that combines Dunhuang culture with Xianxia elements [2] - The scenic area has expanded into six major vacation segments, including a starry sky ski resort and a cliff adventure park, with the Xianxia Town expected to receive over 300,000 visitors annually [2] Group 2 - The ecological advantages of the Shanchuan Township, with a forest coverage rate of 88.8% and high-quality air and water, are being leveraged to enhance tourism development [3] - In 2024, the township anticipates receiving 1.8 million visitors and generating over 820 million yuan in sports tourism revenue, reflecting significant growth compared to 2019 [3] - The Yunshang Grassland scenic area is transforming the tourism landscape in the Yangtze River Delta through innovative offerings, including high-altitude leisure and cultural landmarks [3]

Group 1 - The core viewpoint emphasizes the creative nature of the cultural tourism industry, with a focus on innovative projects that cater to younger audiences and enhance emotional experiences [1] - The "Xianxia Town" project, part of the Yunshang Grassland scenic area, represents an investment of over 350 million yuan and aims to create an immersive experience by integrating Dunhuang culture and Xianxia elements [1] - The scenic area has developed a comprehensive vacation structure with six major components, including a highland grassland, cliff adventure park, Xianxia town, resort village, panda tribe, and drifting area [1] Group 2 - The ecological advantages of the Shanchuan Township, with a forest coverage rate of 88.8% and high-quality air and water, are being leveraged to enhance tourism development [2] - The projected visitor numbers for 2024 are expected to reach 1.8 million, with total sports tourism revenue surpassing 820 million yuan, reflecting significant growth compared to 2019 [2] - The Yunshang Grassland scenic area is innovatively transforming the cultural tourism landscape in the Yangtze River Delta region [2]

Core Viewpoint - The article discusses the emergence of "soft" adventure tourism experiences, such as "lazy" rafting and "gentle" bungee jumping, which cater to a broader audience seeking less intense and more shareable experiences [9][12][29]. Group 1: New Tourism Trends - The "lazy" rafting experience allows participants to float on calm waters without the traditional thrills, appealing to those who prefer relaxation over adrenaline [9][10]. - Similar "soft" versions of extreme sports, like bungee jumping, have been introduced, focusing on safety and comfort while still providing a sense of achievement [11][12]. - Social media plays a significant role in shaping these experiences, as people are more inclined to participate in activities that look appealing and safe for sharing online [18][21]. Group 2: Market Dynamics - The tourism industry is shifting towards offering diverse experiences that cater to different consumer preferences, separating thrill-seekers from those looking for leisurely activities [29][30]. - The success of these "soft" experiences is evident, with significant increases in visitor numbers, as they attract a wider demographic [12][24]. - The article highlights a cultural difference in tourism approaches, where Chinese consumers increasingly prefer comfortable and visually appealing experiences over traditional physically demanding ones [31][32].

Core Viewpoint - The article discusses the emergence of "soft" adventure tourism experiences, such as "lazy" rafting and "gentle" bungee jumping, which cater to a broader audience seeking relaxation and social media shareability rather than extreme thrills [1][8][18]. Group 1: New Tourism Trends - The "lazy" rafting experience in Shandong's Linyi allows participants to float on calm waters, emphasizing relaxation over adrenaline [1][4]. - Similar "soft" adventure projects are being developed in other regions, such as Guangxi and Zhejiang, focusing on safety and comfort [4][6]. - The introduction of "gentle" bungee jumping has led to a significant increase in visitor numbers, with some locations seeing a five to six-fold increase in summer traffic [7][18]. Group 2: Changing Consumer Preferences - The majority of tourists prefer safe, simple, and visually appealing experiences over traditional adrenaline-pumping activities [9][10]. - Social media platforms like Douyin and Xiaohongshu have transformed tourism marketing, encouraging quick decision-making based on visually appealing content [12][18]. - The concept of "soft" adventure tourism reflects a shift in consumer behavior, where relaxation and social sharing take precedence over physical challenges [21][22]. Group 3: Market Segmentation - The tourism industry is increasingly segmenting its offerings to cater to both thrill-seekers and those looking for leisurely experiences, creating distinct products for each group [18][19]. - This segmentation allows for a more tailored approach to tourism, accommodating diverse consumer preferences and maximizing revenue potential [18][20]. - The ability to provide varied experiences within the same location enhances visitor satisfaction and encourages repeat visits [18][22].

Core Viewpoint - The emergence of "soft" adventure tourism experiences, such as "lazy drifting" and "gentle bungee jumping," reflects a shift in consumer preferences towards safer, more relaxed activities that still provide social media appeal [1][12][38]. Group 1: New Tourism Trends - The "lazy drifting" experience in Shandong's Linyi offers a non-traditional approach to rafting, focusing on relaxation rather than adrenaline [1][7]. - Similar projects are being developed in other regions, such as Guangxi and Zhejiang, emphasizing safety and ease of participation [7][12]. - The introduction of "soft" bungee jumping in Zhejiang has led to a significant increase in visitor numbers, with some locations seeing a five to six-fold increase in summer traffic [12][26]. Group 2: Consumer Behavior - The majority of tourists now prefer experiences that are safe, simple, and visually appealing for social media, rather than extreme challenges [15][19]. - Social media platforms have transformed the way tourism experiences are marketed, allowing consumers to make quick decisions based on visual content [19][20]. - The trend indicates a growing divide between thrill-seekers and those looking for leisurely experiences, with each group having distinct preferences [38][40]. Group 3: Market Implications - The tourism industry is adapting by creating tiered experiences that cater to different consumer segments, allowing for broader participation [35][38]. - The ability to provide experiences that satisfy both the desire for adventure and the need for comfort is becoming a key competitive advantage for tourism operators [25][39]. - This shift in focus from traditional adventure tourism to more accessible experiences is indicative of changing societal values regarding leisure and travel [43][44].

Group 1 - The tourism market is experiencing a surge as summer approaches, with new travel trends emerging in the Yangtze River Delta region [1] - The Shanghai Pudong Museum has attracted over 140,000 visitors since the launch of its special exhibition "Creating Modernity" on June 19, featuring over a hundred masterpieces [3] - The museum has extended its opening hours during the summer weekends to accommodate the increased visitor demand [3] Group 2 - In Zhejiang, "cooling tours" such as water activities and floating experiences are gaining popularity among tourists [4][6] - Data from the Tongcheng platform indicates a significant increase in tourist bookings from July 1, with Shanghai seeing a 121% month-on-month rise, Jiangsu 60%, and Zhejiang 79% [6] - Hotel bookings across various regions have also increased by over 15% month-on-month [6] Group 3 - In Beijing, the summer tourism market is thriving, with a 12% year-on-year increase in ticket bookings for attractions [7] - The National Museum of Nature and the Palace Museum are among the most visited, with the latter expecting a maximum of 60,000 visitors this summer [7] - The youth demographic, particularly those aged 13-18, has shown a nearly sixfold increase in bookings, indicating a shift in tourist profiles [7]