6月5日，观察者网获悉，中国人民大学国家发展与战略研究院于日前举办了《兴趣电商助力乡村产业振兴报告》（以下简称《报告》）的专家研讨会。 "数字新农人，就是以数字平台为工具，利用短视频、挂车、直播带货等兴趣电商的新业态和功能，从事农产品的生产、加工、销售等环节的新型经营主 体，他们从生产力和生产关系两方面推动乡村产业发展。"陈强远指出。 数字新农人如何借力兴趣电商破解"产村人"问题？《报告》给出以下几点启示：首先，兴趣电商凭借短视频、直播的内容模式，能在有限时间内向更多用户 提供高度相关的个性化信息，提高消费者决策效率，并为其提供兴趣种草和情绪价值，使得具有良好市场前景的优质农产品通过短视频和直播传播迅速获得 市场、打出口碑。 其次，消费者反馈和销售数据又能反哺农业生产和加工的过程，缓解了农产品的小规模生产难以对接市场反馈的难题。 最后，数字新农人们在直播间里的专业知识介绍、产地溯源等"接地气"的科普及展示，有效传递了农产品的品质、产地和工艺，也在无形中重塑消费者信 任。 以抖音电商三农创作者@乡愁 为例，主理人沈丹从2018年起用镜头记录其在武夷山区的农活日常和山村美景，截至2024年11月，账号已在全网积累 ...

坚持护绿为本，筑牢生态安全底线。铜鼓始终坚持把"生态立县"作为全县经济社会发展的首位战略，统 筹推进山水林田湖草沙生命共同体建设，坚决打好污染防治和生态修复攻坚战，开展系统科学的生态环 境保护治理，健全完善生态环境损害赔偿制度和责任终身追究制，落实领导干部自然资源资产离任审 计，全力守护好一方绿水青山。扎实开展"护绿提质行动"，大力实施封山育林、人工造林和低产低效林 改造，不断提升森林资源质量，成功创建天柱峰国家级森林公园等6个自然保护区。截至目前，全县森 林覆盖率高达88.04%，成为长江中游城市群的"生态绿心"。 党的二十届三中全会通过的《中共中央关于进一步全面深化改革、推进中国式现代化的决定》提 出："加快完善落实绿水青山就是金山银山理念的体制机制""健全生态产品价值实现机制"。近年来，江 西省铜鼓县充分立足良好的自然生态禀赋，切实做好"保护"与"发展"两篇文章，在筑牢生态安全底线、 建设美丽宜居城市、构建绿色发展格局、打通生态富民路径等方面探索创新，走出了一条生态高水平保 护与经济高质量发展良性协同、具有铜鼓特色的绿色发展新路子。 坚持布绿成景，建设美丽宜居城市。坚持以创建宜居宜业和美乡村示范区为抓手 ...

Core Insights - The bamboo shoot industry in Yong'an City, Fujian Province, has an annual output value of approximately 10.7 billion yuan, while the bamboo and wood industry chain has an annual output value of about 24 billion yuan [1][6] - Yong'an City is leveraging digital technology to accelerate the transformation and upgrading of its bamboo shoot industry towards scale, mechanization, intelligence, and industrialization [1] Group 1: Industry Development - The bamboo forest area in Yong'an City covers 1.02 million acres, contributing to its reputation as the "Hometown of Bamboo Shoots" [1] - The city has 169 bamboo shoot processing enterprises, successfully creating 20 series of over 2,000 varieties of bamboo shoot products [6] Group 2: Technological Advancements - In the planting phase, smart sensors are used to monitor soil temperature and humidity in real-time, enabling intelligent irrigation [1] - The use of CNC equipment for transportation and sorting has significantly improved planting efficiency [1][3] Group 3: Processing Innovations - The introduction of 1,114 smart electric drying rooms has replaced traditional coal and wood fuel methods, reducing costs and pollution while improving product quality [5] - The transition from manual to automated processes has diversified product types and enhanced precision and quality, achieving full utilization of bamboo [3][5] Group 4: Market Expansion - The industry is expanding its market reach through e-commerce platforms, enhancing brand recognition and reputation, with products exported to countries such as South Korea, Japan, and Europe and America [6] - The average annual output value per acre exceeds 2,000 yuan, indicating strong economic performance in the bamboo shoot sector [6]