Core Insights - The report highlights the role of interest e-commerce in revitalizing rural industries by addressing the "production-village-people" dilemma, emphasizing the need for new technologies and digital platforms to leverage rural resources [1][2] Group 1: Interest E-commerce and Digital New Farmers - Interest e-commerce platforms like Douyin enable digital new farmers to utilize short videos and live streaming to effectively market agricultural products, enhancing consumer decision-making and building product reputation [2][5] - Digital new farmers are defined as those who use digital platforms to engage in agricultural production, processing, and sales, thereby transforming rural production relationships [1][2] Group 2: Impact on Agricultural Production - The feedback from consumers and sales data helps alleviate the challenges faced by small-scale agricultural producers in connecting with market demands [2] - The case of Douyin creator @乡愁 illustrates the potential of digital platforms, with over 27 million followers and 1 billion video views, showcasing the successful promotion of local agricultural products [2][5] Group 3: Growth Metrics and Trends - From September 2023 to September 2024, Douyin sold 7.1 billion units of agricultural products, with a 63% year-on-year increase in the number of agricultural merchants and a 52% increase in the number of agricultural creators [5] - The interaction between consumers and digital new farmers fosters the adoption of modern agricultural techniques and enhances product quality, driving the branding of agricultural products [5]

Core Viewpoint - The article emphasizes the integration of ecological protection and economic development in Tonggu County, Jiangxi Province, showcasing a model of green development that aligns with the "green mountains and clear waters are as valuable as mountains of gold and silver" philosophy [1][3]. Group 1: Ecological Protection - Tonggu County prioritizes ecological preservation as a key strategy for socio-economic development, focusing on building a life community among mountains, rivers, forests, fields, lakes, and grasslands [1]. - The county has achieved a forest coverage rate of 88.04%, establishing itself as the "ecological green heart" of the Yangtze River middle reaches [1]. Group 2: Urban Development - Over 200 million yuan has been invested in the construction of 932 new villages, creating 9 beautiful and livable demonstration towns and 50 demonstration villages [2]. - The county has implemented urban enhancement actions, improving urban functions and quality, and has built several parks to enhance green space [2]. Group 3: Innovative Mechanisms - Tonggu County is exploring mechanisms for realizing the value of ecological products, addressing challenges in measuring, trading, and monetizing ecological assets [3]. - An ecological product value realization support platform has been established, and various financial products have been introduced to facilitate the transformation of ecological resources into economic value [3]. Group 4: Economic Development - The county is developing a diversified ecological industrial system focusing on health, green food, and tourism, with a modern agricultural system that includes organic certification and significant production value [4]. - The county aims to create a national all-region tourism demonstration zone, enhancing its tourism offerings and successfully establishing several scenic areas [4].