这几年，中国车市的变化太过剧烈。商战如战场的结果就造成了，车企间的剑拔弩张，已经到了一个新的峰值。 回望刚刚过去的2025年，全行业以超3000万辆的整体销量胜利收官，可这份成绩单的背后，却是价格战硝烟弥漫、库存持续高位、单车盈利承压的严峻考 验。曾经高歌猛进的"增量时代"已然落幕，取而代之的是一个充满复杂性与不确定性的新阶段。 新的时代背景下，对于身在中国车市的每一家企业来说，持续性的内卷俨然不再是一个最佳的策略选择，"在真正洞察新的产业趋势之余，寻找突破口"更 该成为整个行业不得不面对的主旋律。 为求新生，我们很清楚地能看到，来自汽车行业各个领域的声音，试图在这个时代交替的关口，给予一个可信的答案。 去年，就连身为行业TOP级供应商的博世也一直在极力寻找着新的发展空间。 不管是计划在2027年底前向人工智能领域投入超25亿欧元（约合204.66亿元人民币），用于提升汽车智能化体验，还是强势入局今年的CES，展出全新AI 智能座舱平台与全球首发的第七代毫米波雷达至尊版，前者可实现拟人化交互、自动寻位等功能，无论结果如何，这些行业顶尖玩家要的就是尽快蓄力， 来应对即将新一轮的产业竞争。 近期，博世智能驾控中国 ...

Group 1: Core Insights - The automotive industry is shifting its focus from hardware to software-defined vehicles with continuous evolution capabilities, as highlighted by the advancements in AI technology at CES 2026 [1][2][3] - Geely Auto Group introduced its AI technology system, including the WAM model and the G-ASD platform for advanced driving assistance, showcasing its commitment to integrating AI across various vehicle domains [2][3] - The competition in the automotive sector is increasingly centered around the development of intelligent systems that can learn and adapt, moving beyond traditional functionalities [1][3] Group 2: Geely's Innovations - Geely's WAM (World Action Model) represents a significant upgrade to its AI technology, enabling cross-domain integration and the development of a vehicle's "brain" with judgment capabilities [2][3] - The introduction of the Eva super-human emotional intelligence system marks a transition from functional modules to a comprehensive vehicle intelligence hub [3] - Geely's new generation of the G-ASD driving assistance system features high data capacity and advanced hardware, enhancing the overall driving experience [3] Group 3: Other Automotive Players - Great Wall Motors showcased multiple global strategic models and advanced engine technologies, emphasizing its strength in vehicle intelligence and core power technologies [1][4] - Leap Motor announced the world's first cross-domain integration solution featuring Qualcomm's Snapdragon cockpit platform, with its flagship model D19 set to debut this technology [4] Group 4: Supply Chain Innovations - Bosch presented its new AI smart cockpit platform, which integrates personalized features and advanced sensor technologies, enhancing user interaction and driving assistance capabilities [6] - The seventh-generation millimeter-wave radar, launched by Bosch, offers enhanced precision and long-range detection, improving safety in complex traffic environments [6] - Hesai showcased its new L3 automotive-grade lidar solutions, which are set to double production capacity by 2026, reflecting the growing demand for advanced driver-assistance systems [7][8]