三星作为IFA的常客，以其AIoT生态系统和尖端显示技术延续了行业领导者的地位。现场工作人员介 绍，三星此次展示了基于Tizen OS的智能家居生态，整合电视、冰箱、洗衣机等设备的互联体验。最新 Neo QLED 8K电视搭载NPU增强的AI画质优化技术，提供超高分辨率和动态HDR效果。Bespoke系列家 电通过AI节能算法优化能耗，响应可持续发展的全球趋势。折叠屏手机则强调AI驱动的个性化功能， 如实时翻译和智能摄影，为用户带来更便捷的移动体验。 LG以可持续发展为核心，推出了全新一代OLED evo电视，结合AI音画优化和超薄设计，提供沉浸式观 影体验。透明OLED显示屏的亮相为零售和智能家居场景开辟了新可能。LG的ThinQ系列家电通过AIoT 平台实现语音控制和场景联动，智能洗衣机和空气净化器提升了用户体验。LG还展示了采用可回收材 料的家电，符合欧洲严格的环保标准，体现了其对循环经济的承诺。 德国柏林国际消费电子展（IFA）聚焦人工智能、可持续发展、智慧家居和尖端显示技术，呈现了一系 列突破性产品和解决方案，不仅延续了其作为全球科技风向标的地位，还通过沉浸式体验展现了科技与 生活的深度融合。在IF ...

Core Viewpoint - TCL showcased its innovations in smart terminals, semiconductor displays, and renewable energy at IFA 2025, emphasizing its role as a global partner of the Olympics by creating a winter sports-themed exhibition area [1][3]. Group 1: Product Innovations - TCL introduced the fourth-generation Q10L Pro LCD TV and the world's largest 115-inch QD-Mini LED TV, focusing on visual health with features like eye protection and energy efficiency [3]. - The company presented a flagship smartphone and tablet with anti-glare, non-reflective, and flicker-free display technology, marking a significant advancement in visual health products [3]. - In the home appliance sector, TCL launched the C7 fresh air air conditioner, featuring an "AI sleep" function that utilizes innovative radar technology to enhance sleep quality [5][6]. Group 2: AI and Interactive Experiences - TCL's latest AI/AR glasses, including the world's smallest mass-produced full-color MicroLED waveguide AR glasses, attracted significant attention at the event [8]. - The company created an immersive experience with the AiMe robot, allowing users to engage with cutting-edge technology in a winter sports-themed environment [8]. Group 3: Market Position and Growth - TCL has been active in the European market for over 20 years, successfully transitioning from high-end markets in Europe and the US to a global presence [8]. - The company has seen continuous growth in overseas sales of its products, including TVs, air conditioners, refrigerators, and AR glasses, driven by innovation and deep consumer insights [8].

Group 1 - TCL showcased its three major industries: smart terminals, semiconductor displays, and new energy photovoltaics at the IFA 2025, marking its 15th consecutive year at the event [1] - The company introduced a winter Olympic-themed exhibition, highlighting its role as a global Olympic partner and featuring numerous "Olympic-level" technology products [1][5] - The focus of TCL's presentation was on health, comfort, and future smart product technologies, demonstrating the upgrade of Chinese consumer electronics towards intelligence and high-end quality [1] Group 2 - In response to the market trend of consumption upgrading, TCL launched several health-oriented products, including the fourth-generation Q10L Pro LCD TV and the world's largest 115-inch QD-Mini LED TV [2] - TCL's advanced display technology brand APEX integrates visual health and green low-carbon goals into the entire product development process, enhancing the quality of visual experiences [2] - The company introduced the TCL Ice Kirin refrigerator, which uses original molecular magnetic preservation technology to extend the freshness of fruits and vegetables by up to 15 days [3] Group 3 - TCL's AI innovations include the latest AI/AR glasses and the world's first split-type AI companion robot, AiMe, providing immersive experiences for users [4] - TCL has established a strong presence in the European market, ranking second globally in TV shipments with 13.46 million units in the first half of 2025, and leading among Chinese brands [4] - The company reported a significant increase in shipments of its Mini LED TVs and air conditioners in Europe, with growth rates of 91% and 31.7% respectively [4] Group 4 - TCL's partnership with the Olympic Games was formalized in February, and the company is leveraging this relationship to enhance its brand visibility and showcase its technological advancements at the IFA [5] - The integration of Olympic spirit with Chinese manufacturing is a key theme for TCL at the IFA, aiming to present a blend of technology and cultural values [5]

Group 1 - TCL showcased its innovations at IFA 2025, marking its 15th consecutive participation in the event, and introduced a unique Winter Olympics-themed exhibition area [1][12] - The IFA exhibition is a significant platform for demonstrating consumer trends and technological advancements in Europe and globally, with TCL focusing on health, comfort, and future smart product technologies [2][3] Group 2 - In response to market trends favoring higher quality and healthier products, TCL presented several advanced products, including the Q10L Pro LCD TV and the world's largest QD-Mini LED TV [5] - TCL's innovations in health-focused technology include the AI Sleep feature in the C7 air conditioner and the magnetic freshness technology in the ice refrigerator, enhancing food preservation [7] Group 3 - TCL introduced several cutting-edge products at IFA, such as the Q10L Pro TV with advanced light control technology and the dual 4K QD-Mini LED gaming monitor [5] - The company also showcased its latest AI/AR glasses, attracting significant attention from attendees [9] Group 4 - The Winter Olympics-themed area at IFA featured interactive experiences and appearances by world champion athletes, emphasizing TCL's commitment to integrating sports and technology [12][13] - TCL's branding strategy incorporates Olympic values and aims to connect with diverse cultural backgrounds through its various initiatives [13]