近日，德国柏林国际消费电子展（IFA 2025）隆重举办。在这场全球消费电子与家电领域的顶级盛会 上，TCL推出了第四代液晶电视Q10L Pro等一系列新品，吸引了大量观众驻足体验，成为展会的一个焦 点。 从单一市场突破到全球布局深耕，从中国制造到世界制造，从产品出海到能力出海，TCL的出海之路不 仅是企业自身的成长篇章，也是中国企业"走出去"的一个缩影。 出海，成为TCL不得不走的一步棋。TCL全球化策略包括三大方面：一是走高端化路线；二是践行本土 化；三是赋能当地产业链，实现共赢与可持续发展 时至今日，江彪依然清晰记得2016年12月底前往法国接手欧洲业务时面对的挑战——当时，TCL的欧洲 业务连年亏损，仅2016年一年，亏损额便接近1.5亿元。 "TCL已建立起相对完善的全球产业链、供应链体系，海外产品营收占总营收的近一半。"TCL创始人、 董事长李东生今年初在美国拉斯维加斯消费电子展（CES 2025）上表示，经过40余年的砥砺前行，全 球化已成为TCL最亮眼的标签。 危机倒逼：品牌出海成为必走之棋 1997年1月，李东生首次在TCL工作会议上提出，着手开拓国际市场，实施国际化经营战略。当时， TCL ...

出海，成为TCL不得不走的一步棋。TCL全球化策略包括三大方面：一是走高端化路线；二是践行本土 化；三是赋能当地产业链，实现共赢与可持续发展 ◎记者 黎灵希 刘逸鹏 近日，德国柏林国际消费电子展（IFA 2025）隆重举办。在这场全球消费电子与家电领域的顶级盛会 上，TCL推出了第四代液晶电视Q10L Pro等一系列新品，吸引了大量观众驻足体验，成为展会的一个焦 点。 从单一市场突破到全球布局深耕，从中国制造到世界制造，从产品出海到能力出海，TCL的出海之路不 仅是企业自身的成长篇章，也是中国企业"走出去"的一个缩影。 "TCL已建立起相对完善的全球产业链、供应链体系，海外产品营收占总营收的近一半。"TCL创始人、 董事长李东生今年初在美国拉斯维加斯消费电子展（CES 2025）上表示，经过40余年的砥砺前行，全 球化已成为TCL最亮眼的标签。 危机倒逼：品牌出海成为必走之棋 在此之前，TCL于2004年完成对汤姆逊彩电业务的并购，却因押错了技术路线，一度面临失去竞争优势 的危机。 1997年1月，李东生首次在TCL工作会议上提出，着手开拓国际市场，实施国际化经营战略。当时， TCL已是国内彩电销量冠军，但在 ...

Core Insights - The IFA 2025 showcased groundbreaking products and solutions focusing on artificial intelligence, sustainability, smart home technology, and advanced display technologies, reinforcing its status as a global tech trendsetter [1][6] - Chinese companies like TCL and Hisense competed alongside international brands, outlining a grand vision for future smart living [1][6] Company Highlights - **TCL**: Featured "Olympic-level" technology and sustainable development concepts, introducing the industry's first fourth-generation LCD TV Q10L Pro and the world's largest 115-inch QD-Mini LED TV. TCL's ECORA eco-friendly materials, made from recycled ceramics, exemplified its commitment to sustainability [2][6] - **Hisense**: Presented its latest achievements in smart living and energy management under the theme "AI Your Life," including the global debut of a 116-inch RGB-Mini LED TV and a 163-inch Micro LED screen. Hisense's AI-driven products in smart home management showcased significant growth, with overseas sales increasing by 2.8 times [3][4][6] - **Samsung**: Continued its leadership with an AIoT ecosystem, integrating devices like TVs and refrigerators for a seamless user experience. The latest Neo QLED 8K TV featured enhanced AI picture optimization technology [4][6] - **LG**: Launched a new generation of OLED evo TVs with AI audio-visual optimization and ultra-thin designs, while its ThinQ series appliances utilized AIoT for improved user interaction [5][6] - **Bosch**: Focused on smart home and sustainability themes, showcasing the upgraded Home Connect platform and energy-efficient appliances that comply with EU standards [5][6] Industry Trends - AI technology was a central theme throughout the exhibition, with various companies presenting AI-driven products that are reshaping the consumer electronics and home appliance sectors [6] - Sustainability emerged as a significant focus, with companies like TCL, Bosch, and LG demonstrating their commitment to green and low-carbon initiatives through innovative materials and energy-efficient products [6]

Core Viewpoint - TCL showcased its innovations in smart terminals, semiconductor displays, and renewable energy at IFA 2025, emphasizing its role as a global partner of the Olympics by creating a winter sports-themed exhibition area [1][3]. Group 1: Product Innovations - TCL introduced the fourth-generation Q10L Pro LCD TV and the world's largest 115-inch QD-Mini LED TV, focusing on visual health with features like eye protection and energy efficiency [3]. - The company presented a flagship smartphone and tablet with anti-glare, non-reflective, and flicker-free display technology, marking a significant advancement in visual health products [3]. - In the home appliance sector, TCL launched the C7 fresh air air conditioner, featuring an "AI sleep" function that utilizes innovative radar technology to enhance sleep quality [5][6]. Group 2: AI and Interactive Experiences - TCL's latest AI/AR glasses, including the world's smallest mass-produced full-color MicroLED waveguide AR glasses, attracted significant attention at the event [8]. - The company created an immersive experience with the AiMe robot, allowing users to engage with cutting-edge technology in a winter sports-themed environment [8]. Group 3: Market Position and Growth - TCL has been active in the European market for over 20 years, successfully transitioning from high-end markets in Europe and the US to a global presence [8]. - The company has seen continuous growth in overseas sales of its products, including TVs, air conditioners, refrigerators, and AR glasses, driven by innovation and deep consumer insights [8].

Group 1 - TCL showcased its three major industries: smart terminals, semiconductor displays, and new energy photovoltaics at the IFA 2025, marking its 15th consecutive year at the event [1] - The company introduced a winter Olympic-themed exhibition, highlighting its role as a global Olympic partner and featuring numerous "Olympic-level" technology products [1][5] - The focus of TCL's presentation was on health, comfort, and future smart product technologies, demonstrating the upgrade of Chinese consumer electronics towards intelligence and high-end quality [1] Group 2 - In response to the market trend of consumption upgrading, TCL launched several health-oriented products, including the fourth-generation Q10L Pro LCD TV and the world's largest 115-inch QD-Mini LED TV [2] - TCL's advanced display technology brand APEX integrates visual health and green low-carbon goals into the entire product development process, enhancing the quality of visual experiences [2] - The company introduced the TCL Ice Kirin refrigerator, which uses original molecular magnetic preservation technology to extend the freshness of fruits and vegetables by up to 15 days [3] Group 3 - TCL's AI innovations include the latest AI/AR glasses and the world's first split-type AI companion robot, AiMe, providing immersive experiences for users [4] - TCL has established a strong presence in the European market, ranking second globally in TV shipments with 13.46 million units in the first half of 2025, and leading among Chinese brands [4] - The company reported a significant increase in shipments of its Mini LED TVs and air conditioners in Europe, with growth rates of 91% and 31.7% respectively [4] Group 4 - TCL's partnership with the Olympic Games was formalized in February, and the company is leveraging this relationship to enhance its brand visibility and showcase its technological advancements at the IFA [5] - The integration of Olympic spirit with Chinese manufacturing is a key theme for TCL at the IFA, aiming to present a blend of technology and cultural values [5]

Group 1 - TCL showcased its innovations at IFA 2025, marking its 15th consecutive participation in the event, and introduced a unique Winter Olympics-themed exhibition area [1][12] - The IFA exhibition is a significant platform for demonstrating consumer trends and technological advancements in Europe and globally, with TCL focusing on health, comfort, and future smart product technologies [2][3] Group 2 - In response to market trends favoring higher quality and healthier products, TCL presented several advanced products, including the Q10L Pro LCD TV and the world's largest QD-Mini LED TV [5] - TCL's innovations in health-focused technology include the AI Sleep feature in the C7 air conditioner and the magnetic freshness technology in the ice refrigerator, enhancing food preservation [7] Group 3 - TCL introduced several cutting-edge products at IFA, such as the Q10L Pro TV with advanced light control technology and the dual 4K QD-Mini LED gaming monitor [5] - The company also showcased its latest AI/AR glasses, attracting significant attention from attendees [9] Group 4 - The Winter Olympics-themed area at IFA featured interactive experiences and appearances by world champion athletes, emphasizing TCL's commitment to integrating sports and technology [12][13] - TCL's branding strategy incorporates Olympic values and aims to connect with diverse cultural backgrounds through its various initiatives [13]