Core Viewpoint - The eighth China International Import Expo (CIIE) showcases Wuliangye's commitment to global market integration and cultural exchange, highlighting its role as a leading Chinese liquor brand and its continuous participation in the event since its inception [1][4]. Group 1: Participation and Brand Representation - Wuliangye has been a consistent participant in the CIIE for eight years, evolving from an exhibitor to a "Senior Partner," thus playing a significant role in promoting Chinese brands globally [2][3]. - The Wuliangye cultural experience center at the National Exhibition and Convention Center (Shanghai) has undergone a comprehensive upgrade, featuring a core exhibition inspired by "water" that illustrates the brand's journey from Yibin to the world [2][3]. Group 2: Product Innovation and Cultural Exchange - Wuliangye showcased a variety of core products, including the 8th generation Wuliangye and creative cultural products, emphasizing the craftsmanship and flavors of Chinese liquor [2][4]. - The company launched the "He Mei Wu Zhou" series blind boxes as part of its "Wu Fu Jin Bao" initiative, promoting diversity and harmony while facilitating cultural exchange [2][4]. Group 3: Global Outreach and Market Expansion - Wuliangye has initiated the "He Mei Global Tour," a pioneering cross-national cultural exchange program that has reached 19 countries, enhancing the global presence of Chinese liquor [4][5]. - The brand's products are now available in multiple countries, with an increasing share in overseas markets, reflecting its commitment to global trade cooperation and cultural integration [4][5].

Group 1: Event Overview - The 14th Sichuan International Tea Expo opened on May 9 in Chengdu, featuring six themed pavilions covering nearly 70,000 square meters with participation from nearly 2,000 tea enterprises from over 20 provinces in China and countries like Italy, Nepal, Sri Lanka, and Bhutan [1][2] - The expo showcased over 100,000 selected products, including six major tea categories, new tea beverages, tea utensils, packaging machinery, and tea spaces [1] Group 2: Industry Development - The theme of the expo is "Refined Sichuan Tea, Shared with the World," highlighting the establishment of a strong industrial chain for refined tea processing, with awards given to key enterprises and top counties in Sichuan's tea industry [1][2] - Sichuan is a major tea-producing province, accounting for over 10% of the national tea garden area and production, with significant advancements in quality improvement, brand building, and standardized production [2] Group 3: Innovations and Trends - The expo introduced a chain enterprise pavilion for the first time, featuring major companies like Zhuyeqing, Chuancha Group, and Chuanhong Group, showcasing technological research and product innovation [2] - New beverage brands from traditional enterprises were launched, injecting new vitality into the Sichuan tea industry, while international buyers and cross-border e-commerce representatives showed interest in the exhibits [2] Group 4: Additional Activities - The tea expo will continue until May 12, offering shopping, tea tasting, and over 60 tea-related activities [3]

Group 1 - The 14th Sichuan International Tea Expo opened in Chengdu with the theme "Refined Sichuan Tea, Shared by the World" [1] - The expo features six major theme halls covering nearly 70,000 square meters, with participation from nearly 2,000 tea enterprises from over 20 provinces and regions, including international exhibitors from Italy, India, Nepal, Sri Lanka, and Bhutan [1][2] - The event showcases over 100,000 selected products, including six major tea categories, new tea beverages, tea utensils, packaging machinery, and tea spaces [1] Group 2 - The expo highlights Sichuan tea with participation from 11 major tea-producing cities and over 30 advantageous counties, featuring regional brands such as Tianfu Longya, Mengding Mountain Tea, and Emei Mountain Tea [2] - A new "Chain Master Enterprise Pavilion" was established to promote deep integration of the industry chain, showcasing innovations from leading companies like Zhuyeqing and Chuancha Group [2] - The event aims to enhance the standardization and high-end branding of Sichuan tea, positioning it as a core engine for high-quality development [2] Group 3 - The Chengdu theme pavilion focuses on showcasing local tea varieties and cultural elements, including geographical indication products and cross-border new products like fruit-flavored tea and tea beer [5] - Nine local governments, including Chongqing and Hunan, organized groups to participate, alongside international teas from Nepal, Sri Lanka, and Bhutan [7] - The "Tea Instrument Aesthetics Pavilion" displayed thousands of tea utensils and related products, creating a shopping platform for tea culture [7] Group 4 - The expo will run until May 12, featuring over 60 events, including forums on digital empowerment in the tea industry and quality health discussions [8]